A Case Study on Kraft Foods Assignment

Managing a Successful
Business Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1) Prepare aims and objective for business concern............................................................1
P2) Preparing project management plan by discussing scope, time, quality, communication,
risk, cost and resources...........................................................................................................2
P3) Preparing Gantt Chart and WBS......................................................................................3
P4) ..........................................................................................................................................5
P5) Explanation of gathered data by using appropriate tools and techniques........................6
P6) Design appropriate recommendations from data interpretation in order to draw
meaningful conclusions..........................................................................................................1
P7) Reflect on the value undertaking the research to achieve stated objectives and self
learning and performance.......................................................................................................1
CONCLUSION................................................................................................................................3
..........................................................................................................................................................4
REFERENCES................................................................................................................................5

TITLE:
“How do multinational companies improve the recruitment, selection and training of their
employees to meet International requirements.”A case study on Kraft Foods.
INTRODUCTION
Recruitment is defined as hiring right candidate for vacancy according to the required
skills, experience and knowledge. Training is provided to staff members in order to enhance their
skills so that best outcomes can be achieved. Whereas, selection is refers to as choosing the most
deserving nominee from pool of applicants. It is the core element performed by every
administration in their working environment. Training recruitment and selection is the essential
part of the business administration (Allen, 2018). Kraft Foods is chosen to complete the project.
Assignment includes aims and objectives of the company. PMP is prepared by covering scope,
time, communication, risk, resources, cost and quality. Moreover, quantitative and qualitative
method is explained deeply so that administration is able to choose the best one. Gantt Chart and
WBS is prepared to full-fill all the activity in the set time frame. Proper tools and techniques are
adopted to explain the data analysis. Additionally, weak skills is improved like, decision
making skills, communication skills etc. is discussed.
P1) Prepare aims and objective for business concern
Nestle background
In terms of revenue gathering Nestle is measured as largest food enterprise worldwide. It
is a Swiss multinational food and drink company serving it's product and services across the
globe. It's headquarter is in Vevey, Switzerland. Nestle was founded by Henri Nestle and deals in
subsidiaries such as, Nespresso, Nestle purina pet care company and so on. It is sixth largest
business administration across globe. The CEO of the business concern is Ulf Mark Scheider
who is motivating it's staff members to work effectively and effectively.
Aim:
“To analysis ways via which multinational organization can easily improve worker's
recruitment, selection and training programs with purpose to meet international requirements”. A
case study on Kraft Foods (Brannen and Tietze, 2017.). Organization conduct training,
recruitment and selection criteria to meet global preferences. On the other hand it can be said that
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by uplifting the old ways of training, recruitment and selection method firm can easily meet
desired outcomes at international level. By providing proper training to potential and skilled staff
members their existing skills can be enhanced which will be beneficial in every aspects. It will
help in their future growth and development over the years. Whereas, hiring right candidate at
appropriate place aid to motivate other workers to work day and night to meet global demand.
Objectives:
 To study the phenomena of training, recruitment and selection.
 To understand several ways through which Kraft Foods can improve recruitment,
selection and training program for employees.
 To determine how global requirement can be accomplished by uplifting training,
recruitment and selection criteria.
 To study the impact of training, recruitment and selection approach on business activities
by improving them (Brezina and Smith, 2017).
Questions:
1. What do you mean by training, recruitment and selection?
2. State several ways through which Kraft Foods can improve recruitment, selection and
training program for employees?
3. How global requirement can be accomplished by uplifting training, recruitment and
selection criteria?
4. Discuss negative impact of training, recruitment and selection approach on business
activities by not improving them?
P2) Preparing project management plan by discussing scope, time, quality, communication, risk,
cost and resources
PMP is designed by Nestle to examine, monitor and to evaluate the overall performance
of the staff members working day and night to meet the desired outcomes.
Time: To complete the task total time frame required is ten weeks . This plays a
significant role in achieving the desired goals and objective (Holmes and Parker, 2017). By full-
filling the work according to the time frame best outcomes can be attained which is a plus point
for the business administration.
Cost: It is the backbone of every organization . To gain competitive advantages in cut
throat competitive world sufficient amount of fund is needed. Lack of money reduces the
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workforce efficiency which is a negative sign for the business. To conduct the research work
smoothly adequate amount of cash amount required so that proper findings can be attained. An
estimated amount of $70000 is required to run the research activities smoothly.
Communication: To gain accurate findings for the conclusion of research work Nestle
need to adopt free flow of communication in their working premises. By this data and
information can be transferred easily from one end to another. It ultimately leads to best
outcomes in global environment (Killingsworth and Gilbertson, 2018).
Quality: To bind the research for longer time duration it is important to provide them
quality work. It makes the project more valuable for the customers who are garbing the
information. It raises the goodwill in the eyes of the customers regarding the researcher. It leads
in accomplishing set standards in cut throat competitive world.
Risk: It is the success ladder through which Nestle can attain set goals and objectives in
global market. While conducting the research work various risk factors were ascertained for
which organization need to design unique strategies so as to overcome them.
Scope: The scope of the research work is to provide authentic information by gathering
information from qualitative and quantitative method . To gain the productive results Nestle
make changes accordingly in the framed tactics.
Resources: Nestle adopts recycling and other ozone-friendly method so that effective
utilization of resources can be done . The necessary resources needed to conduct the research
work are optimized at the fullest. Along with this employees are motivated to perform better to
set tough bench mark for others. (Lauring and Klitmøller, 2017)
P3) Preparing Gantt Chart and WBS
Gantt Chart: This is well known by other name which is Harmonogram. Henry Gantt
was the inventor of Gantt Chart in the year 1910-1915. In this case top level management is
aware about the project schedule (staring and deadline). Gantt Chart lists the work to be
performed on vertical axis while, width of the horizontal bar depicts graphs showing duration of
each activity. And horizontal axis showcase time intervals.
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Work Break Down Structure: WBS is widely adopted by organization as it makes
complex work into simpler task. Here, the task is divided and assigned to the staff members on
the basis of their skills and performance. This directly helps to complete the project in the set
time-frame which is a positive mark for organization. Kraft Food adopts work break down
structure so that staff members can easily achieve the desired set goals and objectives in the cut
throat competitive world. This is the top approach of categorising the whole work into smaller
part that benefit researcher to start and finish the activities in due time frame (Mayfield and
Mayfield, 2017).
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P4)
Qualitative Method: Nestle adopts this approach in order to gain productive outcomes in
the global market. Data collected from this method are fresh and new so it incur lot of time and
money. Along with this lot of fund is needed to conduct qualitative method. IT provides readers
quality information which can be easily captured by the readers as there is no mathematical
figure used in it.
Quantitative Method: In this case there is more use of graphs, diagram and numerical
data. It makes the presentation more attractive and readers is able to understand the information
easily. Information might not be reliable in nature as it is collected from secondary source. As
compare to qualitative method less time and money is needed to conduct it (pearson, 2017).
Nestle is adopting qualitative method to gather information from external environment it
provide more reliable, fresh and authentic data for the research findings. Nestle took sample of
sixty respondents for their research work.
Questionnaire:
Q1) Do you carry knowledge about training, recruitment and selection programmes
performed in Kraft Foods?
A) I am aware
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b) I am not aware
Q2) State positive impact of training, recruitment and selection approach on business
activities by improving them?
a) Boost workforce efficiency
b) Raise productivity
c) Able to meet needs and wants of the consumers.
Q3) What are negative impact of training, recruitment and selection approach on business
activities by not improving them?
a) Decreases productivity
b) Raises workers turn out ratio
Q4) Name some of the competitors of Kraft Foods?
a) Danone
b) General Mills
c) Nestle
Q5) By raising training, recruitment and selection criteria of Kraft Foods which
international requirements can be attained?
a) Customer base can be raised for goods
b) Capturing huge market share
Q6) Is it necessary for Kraft Foods to improve training, recruitment and selection
programmes according to the dynamic environment?
a) Yes
b) No
Q7) Give recommendation to Kraft Foods regarding improving recruitment, selection and
training of their employees to meet International requirements?
P5) Explanation of gathered data by using appropriate tools and techniques.
Theme: Understanding about training, recruitment and selection programmes performed
in Kraft Foods
Q1) Do you carry knowledge about training, recruitment and
selection programmes performed in Kraft Foods?
Frequency
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A) I am aware 20
b) I am not aware 40
A) I am aware b) I am not aware
0
5
10
15
20
25
30
35
40
20
40
Frequency
Interpretation: From the diagram above it can be summarized that from the sample of sixty
respondents twenty answering agreed that they are aware about the phenomena of training,
recruitment and selection. While, remaining forty responsive said that they are not aware about
training, recruitment and selection criteria.
Theme: Positive impact of training, recruitment and selection approach on business activities by
improving them
Q2) State positive impact of training, recruitment and selection
approach on business activities by improving them?
Frequency
a) Boost workforce efficiency 25
b) Raise productivity 10
c) Able to meet needs and wants of the consumers. 25
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a) Boost workforce efficiency
b) Raise productivity
c) Able to meet needs and wants of the consumers.
0
5
10
15
20
25 25
10
25
Frequency
Interpretation: From the above it can be summarized that out of the sample of sixty people
twenty five respondents replied that there is positive impact of training, recruitment and selection
approach on business activities by improving them as it boost workforce efficiency of the staff
members. While, ten said that it raises productivity in the business administration. However,
remaining twenty five replied that organization is able to meet needs and wants of the consumers
by improving training, recruitment and selection approach (Chandor, 2017).
Theme: Negative impact of training, recruitment and selection approach on business activities by
not improving them.
Q3) What are negative impact of training, recruitment and selection
approach on business activities by not improving them?
Frequency
a) Decreases productivity 30
b) Raises workers turn out ratio 30
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a) Decreases productivity b) Raises workers turn out ratio
0
5
10
15
20
25
30 30 30
Frequency
Interpretation: The above stated figure provide the conclusion that out of sample of sixty
respondents thirty commented that by not improving training, recruitment and selection approach
on business activities it decreases productivity which is a negative mark for firm. Whereas, rest
left over thirty answering said that it raises workers turn out ratio if proper training, recruitment
and selection criteria is not carried out in an organization.
Theme: Competitors of Kraft Foods.
Q4) Name some of the competitors of Kraft Foods? Frequency
a) Danone 15
b) General Mills 25
c) Nestle 20
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a) Danone b) General Mills c) Nestle
0
5
10
15
20
25
15
25
20
Frequency
Ge
neral Mills
Interpretation: The chart above provide the conclusion that out of sixty sample taken for the
survey fifteen think that Danone is the biggest competitor of Kraft Food. Some of twenty five
respondents agreed that General Mills is more challenging firm in global market. While, twenty
people commented that Nestle is creating barrier and benchmark for Kraft Food in neck to neck
competitive world
Theme: Raising training, recruitment and selection criteria of Kraft Foods which international
requirements can be attained.
Q5) By raising training, recruitment and selection criteria of Kraft
Foods which international requirements can be attained?
Frequency
a) Customer base can be raised for goods 25
b) Capturing huge market share 35
10

a) Customer base can be raised for goods b) Capturing huge market share
0
5
10
15
20
25
30
35
25
35
Frequency
Interpretation: The above diagram provide conclusion that from the sample of sixty answering
only twenty five agreed that by raising training, recruitment and selection criteria of Kraft Foods
they are able to raise more and more customer base for the offerings in competitive market place.
However, left over thirty five communicator replied that it assist in capturing huge market share
in neck to neck competitive world.
Theme: Important for Kraft Foods to improve training, recruitment and selection programmes
according to the dynamic environment.
Q6) Is it necessary for Kraft Foods to improve training, recruitment
and selection programmes according to the dynamic environment?
Frequency
a) Yes 35
b) No 25
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a) Yes b) No
0
5
10
15
20
25
30
35 35
25
Frequency
Interpretation: The diagram above specify that out of sixty people which are taken as sample
size from which thirty five communicator state that yes it necessary for Kraft Foods to improve
training, recruitment and selection programmes according to the dynamic environment. And the
renaming twenty five conclude that by improve training, recruitment and selection programmes
according to the dynamic environment better results can not be attained.
Quantitative data analysis
Q1) Mention some the challenges faced by Kraft Foods while expanding the business
worldwide?
Factors Explanation in context of your company
Language issue Kraft Food come across language barriers while
globalizing the product across the boundaries. Due to
which targeted customers are not made satisfied with the
type of goods and services offered to them (Gardner and
Dunkin, 2018).
Political conditions To grow the business globally it is important that nations
political conditions is stable in nature. Fluctuation in
political conditions decrease the productivity level of the
workers. This is another barrier which is faced by Kraft
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Food whole expanding the business at a international level.
Taxes on import goods To meet the international requirements there should be free
flow of goods in terms of import and export. Kraft Food
faces issues while importing the raw material from other
nation as there are many restrictions imposed (Pikhart,
2017). Due to which set objectives are not meet on time.
Q2) Which are the barriers faced by Kraft Foods while improving training, recruitment
and selection programmes?
Factors Explanation in context of your company
Resistance from staffs side Kraft Food's staff members does allow to welcome the new
method in the working premises. They create resistance
which impact the overall performance of the business. Due
to which gradually the market value of the firm decreases.
Lack of funds In an organisation huge fund is required to conduct
training, recruitment and selection approach for better
results. Deficiency of cash amount can resolved by
gathering the money from banks, other financial
institution, friends etc. This is another barrier which is
faced by Kraft Food while improving this criteria (Shenoy
and Aithal, 2017).
Consume more time Training, recruitment and selection approach are more of
timing consuming in nature. Lot of time is required to
perform this activities effectively in Kraft Food. It leads to
slow down the business function as it it take time to fill the
vacant post.
Q3) State several ways through which Kraft Foods can improve recruitment, selection and
training program for employees?
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Factors Explanation in context of your company
Use tools to eliminate biasness and
boost efficiency
Proper training, recruitment and selection should be done
without any discrimination so that best candidate can be
hired for the vacancy. It leads in achievement of set
objectives.
Collect and analyse feedback from
candidates
Kraft Food focus on the feedback gathered from the people
and make tactics to work on the loop holes. This act helps
the organization to assure their staff members that they are
valuable asset of the company. It increases the retention
ratio to a large extent .
Keep optimizing your on-boarding
program.
To upgrade the training, recruitment and selection
approach Kraft Food need to work continuously on the
designed on-boarding program. It assist in hiring the most
deserving candidates as per the experience, knowledge etc.
for job profile.
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P6) Design appropriate recommendations from data interpretation in order to draw meaningful
conclusions
By examining the project assignment it can be summarized that management of Nestle
should improve their recruitment, training and selection approach to create tough bench mark for
others in competitive market place. Additionally, to meet international requirements it is
mandatory to improve HRM practices effectively (Smith and Pitts, 2018). To grow and flourish
continuously in the cut throat competitive world modification in training, recruitment and
selection is must. Here, are some of the recommendations which are suggested to top level
management of Nestle which are mentioned below:
1. Management of Nestle is suggested that recruitment should be done through external
sources so that fresh candidate can be hired. Also, aptitude test need to be performed so
that their skills and knowledge can be tested accordingly and to asses weather it is
suitable for job vacant.
2. Nestle finance department is recommended to ensure enough time and funds should be
assigned while recruiting and selecting skilled, potential and capable nominee for the
vacancy.
3. To get better results in global environment on the job and off the job training must be
given to the workers of Nestle. This particular act aid in conducting business activities in
appropriate manner as it leads to meet international requirement of the consumers.
4. The top level management of Nestle is recommended to invest more in implementation
of modern plant and machinery because workforce training can be taken place in smooth
manner.
5. To improve the training, recruitment and selection criteria in Nestle it is suggested that
they should either frame unique strategies to improve them or hire experts to conduct
human resource management activities.
P7) Reflect on the value undertaking the research to achieve stated objectives and self learning
and performance.
During undertaking and completing the project activities I came to know that which are
my core strengths and in which skills I lack behind or are weak in nature. While undertaking the
assignment strengths identified my me were effective time management skills and has the
ability to take the decisions in adverse conditions for better outcomes. The discovered skills

motivated me to move towards understanding the purpose of the project in systematic order and
therefore completing the task within the time duration. Some of the weak areas discovered are
issues associated with accumulation of correct information from the communicator and
convincing respondents to provide authentic data and information. With the phase of time this
skill will be developed by raising interaction with the clients and the customer and therefore, it
directly assist in raising communication skill. However, reliable and authentic data can be
assembled by selecting the right people for answering the questions. It aid in drawing
meaningful conclusions which helps company to take better decisions for the betterment of both
employees and employer .
As I was a part of research project I have learned several skills related to research such
as, data collection skills, analysis of information from distinguished sources, data analysis skills,
etc. while full-filling the project. The identified skills assist me in the near future so as to
complete research work more accurately and perfectly over time period I will be uplift the skills
. This will assess my assignment work directly or indirectly which will be a positive mark in the
open market place. To nourish this skills I am regularly attending seminars and numerous
personality development sessions. All this to some extent has turned out be fruitful for me as
they have mould my skills to a large extent. By uplifting the weak skills I will assist me in my
career growth in the coming years. Moreover, I will be able create though bench mark for others
in the competitive market place.
`Research has motivated me to complete the task in the set time duration which directly
leads in attainment of set objectives. The topic was interesting so was self motivating myself in
order to accomplish the task effectively and efficiently. Along with this some of my skills and
knowledge in every stage has boosted me up to timely achieve the set standards as per the
specific time period which is a positive sign for the me. Which ultimately resulted in completing
the task in systematic and proper manner. Research has directly or indirectly encouraged me to
wind up the assignment with quality and relevant information(Dany and Torchy, 2017).
Basis Ways to improve skills Benefits gained after
upgrading the weak skills.
Communication skills While undertaking the research
activities I discover that I lack
As my communication skills
are raised I will be able to

behind in communication
skills. In order to raise the
weak area I am watching
online video, attending
seminars, attending personality
development classes. All this
has helped to improve my
skills with the phase of time.
convince team mates to work
on the common goal.
Additionally, capable and
potential staff members are
retained for longer time period.
Research skills I lack behind in research skills
which I came to know while
undertaking the project in
effective manner. To improve
my skills I am watching online
research video. This method
has helped to uplift the skills
to a large extent.
As my skills will be raised I
will be able to provide the
findings more accurate and
authentic in nature in my next
assignment. Here, readers will
be bind for long term with
their findings and information.
This leads in raising goodwill
in intense competitive world.
CONCLUSION
The above discussion conclude that by preparing aims and objective employees of the
firm is motivated to perform better. The discussing scope, time, quality, communication, risk,
cost and resources performance management plan is designed accordingly. This is important to
prepare so that best and quality outcomes can be attained in the competitive market place.
Business administration design Gantt Chart to complete the work in set time duration while,
Work Break Down Structure is adopted by firm in order to simply the complex task into smaller
divisions. Also, staff members are assigned task according to their roles and responsibilities
which lead in attaining productive results in competitive market place. Qualitative and
quantitative method is studied deeply so that best approach can be implemented in the company.
Along with this appropriate tools and techniques are adopted to explain the gathered information.

REFERENCES
Books and Journals
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international business: Unpacking the forms, functions and features of a critical
challenge to MNC theory and performance. In Language in international business (pp.
139-162). Palgrave Macmillan, Cham.
Brezina, M. and Smith, A., Yahoo! Inc, 2017. Presentation of organized personal and public
data using communication mediums. U.S. Patent 9,584,343.
Holmes, W. T. and Parker, M. A., 2017. Communication: Empirically testing behavioral integrity
and credibility as antecedents for the effective implementation of motivating
language. International Journal of Business Communication. 54(1). pp.70-82.
Killingsworth, M. J. and Gilbertson, M. K., 2018. Signs, genres, and communities in technical
communication. Routledge.
Lauring, J. and Klitmøller, A., 2017. Inclusive language use in multicultural business
organizations: The effect on creativity and performance. International Journal of
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Mayfield, J. and Mayfield, M., 2017. Leadership communication: Reflecting, engaging, and
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Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
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Chandor, A., 2017. Choosing and keeping computer staff: Recruitment, selection and
development of computer personnel. Routledge.
Dany, F. and Torchy, V., 2017. Recruitment and selection in Europe Policies, practices and
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Gardner, A. K., Grantcharov, T. and Dunkin, B.J., 2018. The science of selection: using best
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Pikhart, M., 2017. Managerial communication and its changes in the global intercultural business
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Piller, I., 2017. Intercultural communication: A critical introduction. Edinburgh University
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Shenoy, V. and Aithal, P. S., 2017. A New Box Framework for E-Campus Interview Training.
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employees. International Journal of Business Communication. 55(1). pp.44-68.

ppendix I

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APPENDIX II
Template for Performance Review to be attached with the report by the learner:
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