E-commerce Growth Case Study

This project analyzes the growth of e-commerce in the retail sector, specifically focusing on Morrison UK. It examines how e-commerce engages stakeholders, identifies factors influencing success, and recommends strategies for future development. The project utilizes qualitative research methods, including surveys and data analysis, to provide insights into the relationship between e-commerce and business growth.

RESEARCH PROJECT
Title: The growth E-commerce brings for a business to succeed:
A case study on Morrison UK?

Table of Contents
Title: The growth E-commerce brings for a business to succeed: A case study on Morrison UK? 1
Title: The growth E-commerce brings for a business to succeed: A case study on.........................4
Morrison UK?......................................................................................................................4
CHAPTER 1: INTRODUCTION....................................................................................................4
(LO1: P1) Research Proposal and Ethics Forms .............................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................8
(LO1: P2).........................................................................................................................................8
CHAPTER 3: RESEARCH METHODOLOGIES .......................................................................13
(LO2: P3 & P4) .............................................................................................................................13
M1 Research approach and methodology .................................................................................14
CHAPTER 4 DATA ANALYSIS.................................................................................................16
M2 Merits, limitation and pitfalls of approaches to data collection and analysis......................24
D1 Critically evaluate methodologies and processes in applications to business research
project........................................................................................................................................24
M3 Coherently and logically communicate outcomes to intended audience and demonstrate to
meet with research objectives....................................................................................................28
D2 Critical analysis of outcomes with valid and justify recommendations...............................29
CHAPTER 5: CONCLUSION .....................................................................................................29
M4 Critical reflection and insight results to recommend actions for improvements.................32
D3 Reflection and engagement in resource processing that leading to recommended actions for
future improvements..................................................................................................................32
REFERENCES..............................................................................................................................34
APPENDIX....................................................................................................................................38
Ethical form...............................................................................................................................38
Research Proposal Form............................................................................................................44

Title: The growth E-commerce brings for a business to succeed: A case study on
Morrison UK?
CHAPTER 1: INTRODUCTION
(LO1: P1) Research Proposal and Ethics Forms
Background of research study
Digital technology is one of the important aspects that assist to engage several people
within the business enterprise. In this regard, e-commerce is very useful perspective for
nowadays that engage several stakeholders in retail sector so that organisation gain more benefits
and effective results. For example, B2B, B2C, B2G, etc. Furthermore, it is also helpful to focus
on more profitability and productivity in different areas of the world. There are several social
sites exists that can help to encourage different people in the enterprise to increase more effective
results at workplace of the chosen business (Hill, Betts and Gardner, 2015).
In addition to this, it can be stated that government is important stakeholder who included
in the business to take positive support in new areas of the world. They are providing more
profits and revenue with using different techniques. For example, Facebook, Instagram, Twitter,
etc. are more usable websites that can be used by the organisation and increase more
effectiveness of the organisation with e-commerce activities (García-Peñalvo and Kearney,
2016). As a result, business objectives can be accomplished to focus on more significant
advantages.
Rationale of research study
With the help of present report shows ways that assists to include e-commerce activities
as digital technological advantages at workplace which increase positive results at workplace.

Design team can be more effective that assists to engage industry and public stakeholders. As a
result, it also provides rich context of feedback and proposal that can be implement in the
business to accomplish their goals and targets. In consultation process, it also assists to maintain
more creativity and effectiveness that ascertained several advantages at workplace (Birbeck,
Lawson and Olivier, 2017). E-commerce activities also helps to evaluate different stakeholders
through consultation process. Therefore, it can be stated that it can manage effective functioning
with using scheme and consultation process that assists to focus on goals and objectives (Ojo,
2016).

Aim and objectives
Aim: To analysis growth of e-commerce in retail business with engaging stakeholders – A
Case Study on Morrison
Objectives
 To identify growth of e-commerce in retail sector business.
 To analysis factors that influence to engage stakeholders in Morrison.
 To ascertained relationship between e-commerce and engaging stakeholders in business. To recommend ways through digital technology performances can be increases within the
chosen business.
Research questions
 How to identify growth of e-commerce in retail sector business?
 What are the factors that influence to engage stakeholders in Morrison?
 How to ascertained relationship between e-commerce and engaging stakeholders in
business?
Significance of research
In order to conduct present study, it can be seen that different elements of e-commerce
assists to focus on appropriate functioning. In this regard, stakeholder can be easily engage in
chosen enterprise to get more success and appropriate working. With the help of social media,
online promotion, etc. Morrison can engage their stakeholders in business. Therefore, they are
able to communicate more effective functions and operations at workplace. It also increases
activities that promoted with more tools and techniques (Lo and Lam, 2015). Nowadays there are
several tools helps to engage stakeholders with e-commerce activities such as Facebook, Twitter,
Instagram.
Timescale and activities
In the present research, following different activities and timescale assists to focus on
different aspects of engage stakeholders. They are as follows:
Activities Week
1
Week 2 Week
3
Week 4 Week
5
Week
6
Week
7
Week
8
Week
9
Wee
k 10
5

Research
proposal
Aims and
objectives
Literature
review
Research
methodolo
gies
Data
collection
Data
analysis
Data
interpretati
on
Finding
and
conclusion
Recommen
dations
Execute
the plan
Submissio
n
6

7

CHAPTER 2: LITERATURE REVIEW
(LO1: P2)
Engaging with stakeholders in retail sector business through e-commerce activities as digital
technology
According to the Chaffey, (2015) stakeholders are very important part of the business as
they are key to achieve success. In today's era, e-commerce is one of the popular technology
which are been used by customer in order to engage the stakeholder in the business. E-commerce
is the commercial transaction conducted electronically on the internet. It is very important for the
business to use the e-commerce tools and techniques in order to make the stakeholder satisfied.
In order to engage employees within the business, the best way company can use it's that they
can provide e-training to there staff to make them trained and skilled. E-training is the is
delivering the knowledge by the use of digital technology. Providing e-training to employees
make them engage with the e-commerce activities.
As per the Nica and Potcovaru, (2015) E-commerce is also very essential for the
engaging customers with the company. It is fact that, entire retail industry is now running on the
social media. Thus, company can provide products and services to customer though online
media. It becomes more convenient for customers and the goal of company to make them engage
with the e-commerce activities will also be fulfilled. In addition to this, in rural and remote areas
where people suffer and they have to compromise due to small shops. In this case, Morrisons
online services and use of e-commerce activities will be very fruitful for the entire organisation
as well as for customers living in rural or remote areas.
Men and Tsai, (2015) stated that, With the use of E-commerce activities, company
operating in retail sector can also use payment through online. It is also one of the best ways to
engage customers and suppliers both. Customers can easily visit to the supermarket without
having cash as they can transfer the amount through various online application. On the other
hand, in case of suppliers, company can also make payment through online as well as order to
products from the latest digital technologies, thus, organisation can also make the suppliers
8

engage suppliers with the company. As per the point of El Ouirdi, El Ouirdi and Henderickx,
(2015), there are several ways to engage stakeholders in retail sector business. In this
consideration, it can be stated that staff members of Morrison need to actively manage their
stakeholders expectations so that they can easily fulfil desired level of results at workplace.
Furthermore, their concerns also need to manage before escalate so that effectiveness can be
manage to perform several operations at workplace. Furthermore, Hu, Huang and Zhang, (2016)
stated that employees of the chosen business need to clarify and resolve issues on time so that
they can manage stakeholders engagement easily. It assists to focus on targets and goals that can
be accomplish to focus on goals and objectives.
Factors of e-commerce that influence to engage stakeholders in Morrison
According to the Popescu, (2015), E-commerce is the best activities for the modern
businesses. In retail industry e-commerce activities are very important part of the business. But
implementing E-commerce is developing countries like in UK face sustainability greater
challenges than business in developed country because of high cost, unreliability of the internet
connection, poor infrastructure which result in poor availability of accessing and low level of
penetration of ICT across the nations. It is very important that company should first evaluate the
pros and cons of E-commerce activities before implementing in the business.
As per the Carroll and Buchholtz, (2014) There are various factors that influence to
engage stakeholder in the company are customer service, multi-channel marketing, conversion
Rate, Customer Retention, Acquisition etc. These factors impact to engage stakeholders with the
company. With the use of E-commerce and advance digital technology company can engage
their customers and make them highly satisfied with the products and services of the company.
E-commerce activities make more personalized buying experience and company sell its product
globally with the advance technologies. In addition to this, multi-channel marketing is another
factor that influence customer engagement with the company. Multi-channel marketing is the
practices by which organisation can interact with customers through multiple channel both direct
and indirect to sell the products and services.
9

Kotabe and Helsen, (2014) said that, customer retention is also one of the factors that
influence customer engagement with the company. Customer retention means the activities as
well as actions company take in order to reduce the number of customer defection. With the use
of E-commerce company can retain their customer's. But According to the Fosso Wamba and
Ngai, (2015) the negative impact that influenced stakeholder's engagement in negative way is
security, hacking and fraud. This is the factors which is the biggest obstacle in the growth of E-
commerce in the business. In using E-commerce technologies, high risk is associated with the
experienced and inexperienced users of internet technologies. Many internet uses have found the
unethical behaviour from those companies using e-commerce activities like online selling, online
payment etc. According to the point of Giurgiu, (2017), changes in market create major impact
on engagement stakeholders in the business. With this regard, it can be stated that different kinds
of resources can be successfully implemented that ascertained desired level of results at
workplace. On the basis of clarify and resolve issues on time, different resources will be carried
to enter power and interest from stakeholders analysis. Necessary actions and communication
also influence to engage stakeholders in Morrison. On the other hand, Kohnke, (2017) argued
that actions, objectives and policies are major concerns that can be ascertained within the
community to draws valid results. In this way, it is essential to maintain positive and active
relationship with involvement of stakeholders in goals and objectives. Therefore, open mind
operations assist to address issues that can be create negative impact on outcomes and results.
With the help of innovative ideas and opinion, it can be stated that relationship with stakeholders
can be build.
Relationship between e-commerce activities and engaging stakeholders in business
According to the Kim and Peterson, (2017) there is direct relationship between e-
commerce activities as well as engaging stakeholder in the business. E-commerce activities
have direct impact on the mind of stakeholders. E-commerce activities plays direct role in
stakeholders engagement because the level of satisfaction rises with the use of advance
technologies or e-commerce activities. For instance, E-commerce is also very essential for
the engaging customers with the company. It is fact that, entire retail industry is now
running on the social media. Thus, company can provide products and services to customer
10

though online media. The stake holder's engagement is very important as it directly affects
the sales as well as profitability of the organisation.
As per the Schaupp and Bélanger, (2016) E-commerce make it more convenient for
both stakeholders and company in availing the services like for suppliers it becomes easy for
the order and payment, for customers it becomes easy for buying and making payment to the
company. Thus, easy convenience also makes the relationship healthy and effective. In the
promotion of business products and services, E-commerce is directly linked with the
business promotion. In the age of digital media, business promotion also plays a very
effective role. As per the point of Hu, Huang and Zhang, (2016), time and space for
collaboration increase relationship between digital technology and engage stakeholders in
the business. With this regard, each person align goals with stakeholders performances so
that it would be beneficial to demonstrate utility with small project. Employees are offered
benefits packages which includes stock options which considered additional stake in the
business and its finance. As shareholders, employees are more important stakeholders that
can be effect business decisions from bottom line or profitability. On the other hand, El
Ouirdi, El Ouirdi and Henderickx, (2015) stated that with the help of job security it can be
stated that business decisions can be successfully accomplish goals and targets. When the
business continuously makes risky, business decisions can be developed in successful
manner. As a result, it contains sense of long development in desired manner performances.
Recommend ways through digital technology performances can be increases
According to the Hanson and et.al., (2016) digital technology plays a vital role in raising
the performance of the business or company. Company should use digital technology within its
operations and functions in order to raise the performance of the company. The performance of
the organisation is directly linked with the level of customer satisfaction and the customer are
highly satisfied with the use of advance technology. Tajvidi and et.al., (2017) said that, Company
should use to promote their products and services through social media because in United
Kingdom more than 85% of the population use social media. Organisation should make their
company website and keep it updated so that customers remain engage with the customers. With
the use of digital technology or social media, company can truly understand their customers and
make healthy and happy relationship with them.
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As per the MacKinnon, (2015) Company should provide E-training to their employees so
that they can make a good engagement with the organisation. For successful engagement of
employees within the business, the best way company should use is that they must provide e-
training to their staff to make them trained and skilled. E-training is the is delivering the
knowledge by the use of digital technology. Providing e-training to employees make them
engage with the e-commerce activities. In addition to this, Company should use effective tools
and techniques of communication so that company can effectively communicate the objectives in
desire manner. With the use of digital technology, the gap of commination will also minimise as
advance technologies have the feature of securing the data or information.
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CHAPTER 3: RESEARCH METHODOLOGIES
(LO2: P3 & P4)
In the research, there are several considerations helps to accomplish aim and objectives. In
this regard, it can be stated that research methodology is one of the important aspects that assists
to attain more desired results at workplace. It includes following elements that can be accomplish
more effective performances in research study: Research philosophy: In this aspect, researcher has two options such as interpretivism
and positivism. From the above, researcher select interpretivism philosophy that assists to
accomplish desired results at workplace with consideration of subjective measurement.
As a result, they can accomplish more effective outcomes to promote engaging with
stakeholders with digital technology (Mackey and Gass, 2015). Research approach: In this regard, different approaches can be used that assists to
understand appropriate functioning at workplace of research. There are two strategies
such as inductive and deductive. Therefore, it can be said that in the present study
inductive approach will be undertaken which assists to make specific problem and issue
with specific to general. As a result, present study can be developing appropriate
functioning that can be implemented to ascertained desired results at workplace (Taylor,
Bogdan and DeVault, 2015). Research design: There are several kinds of research designs such as descriptive,
experimental, correlative, etc. In this regard, it can be stated that researcher chosen
descriptive research design that assists to gain in-depth information about engage with
stakeholders in digital technology. It would be beneficial to focus on goals and objectives
that can be successfully understand to attain more effectiveness at workplace (Flick,
2015).
Research strategy: There are two important perspective of research strategy that assists to
accomplish goals and objectives. Hence, qualitative and quantitative methods can be successfully
implemented that ascertained desired level of results. In the present study, quantitative strategy
has been used that helps to focus on management of work and performances which can be built
with survey and questionnaire (Murshed and Zhang, 2016).
13

 Data collection: Furthermore, there are two ways to collect appropriate and relevant data
such as primary and secondary. Therefore, it can be stated that both types of data are
useful to measure effectiveness of the whole program. In this consideration, effectiveness
will be developing to attain more profitable and appropriate results (Ledford and Gast,
2018). Primary data collected from survey which conducted through questionnaire. It
assists to focus on desired results and outcomes that assists to accomplish aim and
objectives. Furthermore, secondary sources collected from internet, articles, previous
research, different authors views, etc. Data analysis: In this regard, it can be stated that thematic analysis can be successfully
develop and implemented that assists to focus on appropriate functioning. With this
regard, appropriate themes on the basis of questionnaire have been developing that
ascertained to attain desired results at workplace (Baldwin, 2016). Each theme relates
with present research topic so that more desired and rights results will be successfully
developed. Sampling: There are two types of research sampling probabilistic and non-probabilistic.
From the both, researcher selected non-probabilistic method that ascertained with
different methods from which simple random sampling has been used that assists to attain
goals and objectives at workplace (Guthrie, 2015). As a result, it can be stated that aim
and objectives will be successfully accomplished with ascertained desired results. 30
sample size selected in which employees of Morrison has been chosen for survey.
Questionnaire is useful and beneficial to find appropriate working in whole research.
Closed questions have been used to conduct present research study.
 Validity and reliability: Present study consider different kinds of data and information
that are valid because it is collected by reliable sources that assists to accomplish targets
and goals easily. Furthermore, it is also useful to focus on appropriate findings that can
be taken to ascertained desired level of results. In survey, respondents provide valuable
information and it assists to accomplish targets easily (Carlsson and Walden, 2015).
M1 Research approach and methodology
In the present research, inductive approach has been used that assists to accomplish desired
level of results. In this consideration, it can be stated that present topic studied with specific to
14

general so that aim and objective will be accomplished in desired manner. It assists to focus on
appropriate understanding of research that can attain more desired level of results. Furthermore,
it also implements descriptive research design that is useful to focus on appropriate method and
effectiveness that can be accomplish goals and objectives easily (Rose, Flak and Sæbø, 2018).
Moreover, there are different aspects of research methodology has been used that assists to
accomplish goals and objectives at workplace. In this regard, it can be stated that descriptive
research design assists to find in-depth information and analysis for present research. It will
develop more systematic work that accomplish targets and goals.
In order to conduct primary and secondary research, there are different methods for
business research project has been chosen. In this regard, following are certain elements
implemented that helps to find appropriate findings: Costs: It is the estimated price or an amount that has to paid or spent to purchase or
obtain something. In order to conduct the research more successfully, researcher has
acquired so many expensed in order to complete the research as well as to collect
information. In this present research, researcher has to incurred the cost of buying
stationery items, travailing cost, tools and techniques for updating the software of the
company. Researcher has purchase pen, paper, scratch colour, scale from the stationery
store (Chaffey, 2015). Scholar has also travelled form one place to another in collecting
data or information which also incurred the cost of travelling. Further, scholar has also
taken access for many websites and articles which are also chargeable. Access: In order to make the research study valid, research has collected data form
authentic sources. None of the data has been collected from fake websites. Researcher
has taken permission when needed in collecting information (Men and Tsai, 2015).
 Ethical issues: In conducting the research it is very important the researcher should have
to minimize harms as well as risk and increase the benefits. It is very important that
researcher should respect the dignity of human, privacy along with autonomy. In this
present research, researcher has considered each and every research ethics in order to
make the research study successful and effective. Researcher has collected the data by
taking permission and all the data which have collected are informed consent (Men and
Tsai, 2015). In addition to this, researcher has also followed the all the ethical standard to
15

maintain the reliability of the research.
CHAPTER 4 DATA ANALYSIS
(LO3: P5)
In order to collect relevant information, it can be stated that appropriate tools and
techniques can be successfully implemented in research findings and data analysis. Hence, it
includes following questionnaire:
In order to conduct survey, questionnaire is very important aspect that assists to consider
primary data analysis. It assists to take different participants views to analysis appropriate
results. With the help of using different digital technologies activities, retail sector business can
easily encourage several people to focus on outcomes. For instance, Facebook, Twitter,
Instagram, etc.
Questionnaire
Name:
Age:
Gender:
1. Does e-commerce activities helps to engage several stakeholders in Morrison?
 Yes
 No
 Cannot say
2. What are the advantages to implement e-commerce activities in digital technology in retail
sector for stakeholders engagement?
 Reduce cost of operations
 Dealing in new promotional activities
 Development of business with e-commerce solution
 Improve customer services
16

3. What are the benefits with participating in e-commerce activities?
 New products and services
 Access to new markets
 Lower processing costs
 Quicker order processing
 Quicker payment processing
 All the above
4. How to rate participation in electronic commerce to solve critical issues and looking for
present development in Morrison?
 Not at all
 Less important
 Important
 Very important
 Critically important
5. What are the factors create impact on stakeholder engagement with e-commerce activities?
 Availability of in-house technology to support e-commerce
 Justification of investment costs
 Competing business directions
 Management attitude to e-commerce
 All the above
6. Are you satisfied with using e-commerce activities in the chosen business?
 Yes
 No
 Cannot say
7. How are you satisfied with implementing e-commerce activities in Morrison?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
8. What are the factors mainly create impact on e-commerce when Morrison develop
17

functioning to engage stakeholder?
 Technological factors
 Political factors
 Social factors
 Economic factors
9. What are the advantages to chosen business with engage stakeholder in Morrison?
 It is cost effective
 Easy to expand in different market size
 Helps to increase sales of the business
 24/7 services is available
 All the above
10. What are the issues occurs with implementing e-commerce activities?
 Poor internet infrastructure
 Poor technology infrastructure
 Poor commercial infrastructure
 Passive attitude of top management for new technology
 Lack of skilled staff members
 All the above
11. How to engage stakeholder with using e-commerce activities in the business?
 Increased potential market share and global reach
 Easy to expand market with minimal capital outlay
 It enables to procure material and services from other businesses
 Enable customisation of products
12. What main thing must be implemented by Morrison in e-commerce activities and tasks?
 Marketing and research
 Information exchange
 Order placement
 Customer service
 All the above elements
13. What are business applications of e-commerce can be successfully consider in Morrison?
 Online banking
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 Advertising and promotion
 E-training and development
 Real estate
 E-procurement
 All the above
Theme 1 E-commerce activities helps to engage several stakeholders in Morrison
1. Does e-commerce activities helps to
engage several stakeholders in Morrison?
Frequency
Yes 22
No 5
Cannot say 3
Theme 2 With implementation of e-commerce, Morrison can consider development of
business with e-commerce solution
2. What are the advantages to implement e-
commerce activities in digital technology in
retail sector for stakeholders engagement?
Frequency
Reduce cost of operations 2
Dealing in new promotional activities 2
Development of business with e-commerce
solution
25
Improve customer services 1
Theme 3 All the above are benefits with participating in e-commerce activities
3. What are the benefits with participating Frequency
19

in e-commerce activities?
New products and services 1
Access to new markets 1
Lower processing costs 2
Quicker order processing 2
Quicker payment processing 1
All the above 23
Theme 4 Participation in electronic commerce is very important to solve critical issues and
looking for present development in Morrison
4. How to rate participation in electronic
commerce to solve critical issues and
looking for present development in
Morrison?
Frequency
Not at all 1
Less important 1
Important 2
Very important 25
Critically important 1
Theme 5 All the above factors create impact on stakeholder engagement with e-commerce
activities
5. What are the factors create impact on
stakeholder engagement with e-commerce
activities?
Frequency
20

Availability of in-house technology to support
e-commerce
1
Justification of investment costs 1
Competing business directions 1
Management attitude to e-commerce 1
All the above 26
Theme 6 Employees are satisfied with using e-commerce activities in the chosen business
6. Are you satisfied with using e-commerce
activities in the chosen business?
Frequency
Yes 28
No 1
Cannot say 1
Theme 7 Employees are highly satisfied with implementation of e-commerce activities in
Morrison
7. How are you satisfied with implementing
e-commerce activities in Morrison?
Frequency
Highly satisfied 25
Satisfied 2
Neutral 1
Dissatisfied 1
Highly dissatisfied 1
21

Theme 8 Technological factors mainly create impact on e-commerce when Morrison
develop functioning to engage stakeholders
8. What are the factors mainly create
impact on e-commerce when Morrison
develop functioning to engage stakeholder?
Frequency
Technological factors 18
Political factors 5
Social factors 4
Economic factors 3
Theme 9 All the above are advantages to Morrison to engage their stakeholders
9. What are the advantages to chosen
business with engage stakeholder in
Morrison?
Frequency
It is cost effective 2
Easy to expand in different market size 1
Helps to increase sales of the business 1
24/7 services is available 1
All the above 25
Theme 10 All the above are issues occurs with implementation of e-commerce activities
10. What are the issues occurs with
implementing e-commerce activities?
Frequency
Poor internet infrastructure 1
22

Poor technology infrastructure 2
Poor commercial infrastructure 1
Passive attitude of top management for new
technology
1
Lack of skilled staff members 2
All the above 23
Theme 11 Increases potential market share and global reach is main functioning with using
e-commerce activities in the Morrison
11. How to engage stakeholder with using e-
commerce activities in the business?
Frequency
Increased potential market share and global
reach
18
Easy to expand market with minimal capital
outlay
4
It enables to procure material and services
from other businesses
4
Enable customisation of products 4
Theme 12 All the above elements must be implemented in Morrison for development of
tasks and e-commerce activities
12. What main thing must be implemented
by Morrison in e-commerce activities and
tasks?
Frequency
Marketing and research 2
Information exchange 1
23

Order placement 1
Customer service 1
All the above elements 25
Theme 13 All the above business applications of e-commerce can successfully consider in
Morrison
13. What are business applications of e-
commerce can be successfully consider in
Morrison?
Frequency
Online banking 1
Advertising and promotion 1
E-training and development 1
Real estate 2
E-procurement 2
All the above 23
M2 Merits, limitation and pitfalls of approaches to data collection and analysis
In order to use inductive approach, primary and secondary data collection with thematic
analysis, there are several aspects will be developed to attain more desired level of outcomes.
With this regard, e-commerce activities successfully implemented in the research to
communicate more benefits. In addition to this, employees are also highly satisfied to
accomplish aim and objectives. However, there are certain limitations also exists such as high
expenses incurred to ascertained e-commerce activities at workplace.
D1 Critically evaluate methodologies and processes in applications to business research project
In order to process effectiveness, it can be stated that research methodology can be
successfully accomplish desired level of results. In this regard, appropriate strategy for data
24

collection can be implemented that collect data in systematic manner. On the basis of primary
data collection, survey will be conducted to find appropriate consideration at workplace. As
critical evaluation, appropriate process will be conducted to focus on e-commerce activities at
workplace of research. Therefore, it can be stated that application to business research project
accomplish targets with using appropriate methodology at workplace.
Theme 1 E-commerce activities helps to engage several stakeholders in Morrison
Interpretation: Present graph interpreted that there are 22 respondents have views that e-
commerce activities assists to engage several stakeholders in Morrison. It helps to increase
significant advantages to develop positive results. There are 5 respondents have views that e-
commerce not helps to engage stakeholder in the chosen business. Remaining 3 respondents have
views that it cannot be interpreted that e-commerce activities helps to engage stakeholder in
Morrison or not.
Theme 2 With implementation of e-commerce, Morrison can consider development of
business with e-commerce solution
Interpretation: In the present graph, it has been interpreted that 25 respondents have views that
e-commerce solution considers main advantages for business development. Furthermore, 2
respondents have opinion that it helps to reduce cost of operations to make appropriate system at
workplace. E-commerce activities also helps to deal with new promotional tools that assists to
accomplish desired level of results at workplace. In this regard, effectiveness will be successfully
gain to improve more customer services. There is one respondent said that improvement in
customer service is one of the important perspectives to develop e-commerce solution.
Theme 3 All the above are benefits with participating in e-commerce activities
25

Interpretation: There are 23 respondents have views that participating in e-commerce activities
consider several benefits such as new products and services, access to new market, lower
processing tools, quicker payment and order processing, etc. All these perspective helps to focus
on desired level of results. Furthermore, there are several people looking for different systems
that can be accomplish to access new market and process order in effective manner.
Theme 4 Participation in electronic commerce is very important to solve critical issues and
looking for present development in Morrison
Interpretation: In the present graph, it has been shows that 25 respondents have views that
participation in e-commerce activities is very important to accomplish more effective results.
Furthermore, there are 2 respondents have views that it is important to solve critical issues and
problems for present development in Morrison. As per 1 respondent view, it can be stated that
participation in e-commerce activities is less important so that it is not important for business
development.
Theme 5 All the above factors create impact on stakeholder engagement with e-commerce
activities
Interpretation: In this graph, it can be stated that all the above factors create major impact on
stakeholder engagement with e-commerce activities. It includes availability of in-house
technology that support with e-commerce. Furthermore, justification of investment costs can be
identified to increase positive work performances. Appropriate management of attitude to e-
commerce is also useful to develop more creative results in Morrison.
Theme 6 Employees are satisfied with using e-commerce activities in the chosen business
26

Interpretation: From the above graph, it can be stated that 28 respondent s have views that with
the help of e-commerce activities employees of Morrison are highly satisfied so that it increase
positive results to focus on goals and objectives. The chosen business can promote their
functioning to focus on entire business results. Furthermore, 1 person said that he is not satisfied
with using e-commerce activity in the selected enterprise.
Theme 7 Employees are highly satisfied with implementation of e-commerce activities in
Morrison
Interpretation: In order to focus on the present graph, it can be stated that there are 25
respondents highly satisfied with using e-commerce activities at workplace. Furthermore, it also
ascertained different consideration of business development to attain more effective work
performances. Furthermore, two respondents are only satisfied with using e-commerce activities
and tasks that ascertained more desired level of results at workplace. Furthermore, there is 1
person said that he is neutral neither satisfied nor dissatisfied with using e-commerce activities in
Morrison. Therefore, it can be said that effectiveness can be successfully develop to focus on
goals and objectives at workplace.
Theme 8 Technological factors mainly create impact on e-commerce when Morrison
develop functioning to engage stakeholders
Interpretation: In the present graph, it can be said that 18 respondents have views that
technological factors create major impact on e-commerce when Morrison develop their
functioning to engage stakeholders. Furthermore, there are 5 respondents said that political
factors also create impact on implementation of e-commerce activities. This is because, different
rules and regulations of government ascertained distinctive advantages at workplace. There are 4
respondents have views that social factors create impact because of changes in market trends and
customer demand.
27

Theme 9 All the above are advantages to Morrison to engage their stakeholders
Interpretation: In respect to focus on above graph, it can be stated that there are 25 respondents
have views that all the above are advantages to consider effective results at workplace. In this
regard, cost effective performance, easy to expand market with different size, helps to increase
sales of the enterprise and implement 24*7 services that is available to communicate several
results.
Theme 10 All the above are issues occurs with implementation of e-commerce activities
Interpretation: From the present analysis, it can be interpreted that there are 23 members exists
that stated that several issues occurs with implementation of e-commerce activities. In this
consideration, poor internet infrastructure is one of the major issues in Morrison due to
employees are unable to communicate different advantages and effectiveness at workplace.
Theme 11 Increases potential market share and global reach is main functioning with using
e-commerce activities in the Morrison
Interpretation: In the present graph, it has been shown that 18 respondents said that increased
potential market share and global reach assists to focus on promote e-commerce activities. With
this regard, 4 people have views that engage stakeholder assists to expand business with e-
commerce activities at workplace of Morrison.
Theme 12 All the above elements must be implemented in Morrison for development of
tasks and e-commerce activities
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Interpretation: In the analysis, it has been shown that there are 25 respondents have views that
all the above perspective assists to focus on implement successful plan by Morrison to
implement e-commerce activities at workplace. Furthermore, there are 2 respondents have views
that marketing and research consider important role to communicate more advantages at
workplace.
Theme 13 All the above business applications of e-commerce can successfully consider in
Morrison
Interpretation: In the present graph, it can be said that all the above element consider important
role to implement e-commerce activities at workplace. Therefore, it can be stated that online
banking, advertisement and promotion, e-training and development, etc. tools can be
successfully implemented that assists to focus on real estate in Morrison.
M3 Coherently and logically communicate outcomes to intended audience and demonstrate to
meet with research objectives
In order to implement e-commerce activities in the chosen business, it can be stated that
Morrison able to develop several benefits with new products and services. Therefore, it assists to
access new market easily with lower processing costs. Quicker order and payment processing
helps to communicate several benefits within the market (Ojo, 2016). Furthermore, it is
important to take participation of employees in order to solve critical issues and problems.
Hence, proper development activities can be established for present consideration.
D2 Critical analysis of outcomes with valid and justify recommendations
With the help of in-house technology, it can be stated that stakeholder engagement
consider important role with e-commerce activities. In this regard, Morrison should focus on new
product development to access new market. As per customer needs and demand, they need to
29

focus on quick payment procedure which is useful to develop more productivity (Lo and Lam,
2015).
CHAPTER 5: CONCLUSION
(LO4: P5)
In order to accomplish and meet with desired results, it can be stated that qualitative
research methodology helpful perspective to focus on targets and goals. Furthermore, in this way
I had collected data from inductive approach that is useful to focus on meeting effectiveness. It
will assist to looking for business development with stakeholders engagement. Furthermore, I
learned that technological factors more create impact on Morrison performances so that they
should consider advance technology and effective performances that assists to gain more
effectiveness. From the research, it can be articulated that there are several critical issues can be
solved that Morrison face to engage several stakeholders in the business. In this regard, e-
commerce activities can be performed in appropriate manner that develop more systematic work
at workplace. Hence, present development procedure also useful that consider quicker payment
and order processing for chosen business development. Moreover, it discussed about competing
business directions in positive manner to focus on e-commerce targets and goals at workplace.
Hence, digital technology perform several functioning to increase profitability and productivity
at workplace. According to secondary information, it can be stated that e-commerce make the
easiest way for customer to purchase products and services. Therefore, it will help to attain goals
and objectives in positive consideration. From literature review, it has been analysed that raw
material will be purchased from different suppliers who are living in different nations. It also
brings effectiveness that assists to maintain loyalty and relations with several stakeholders.
In addition to this, there are several advantages with e-commerce activities that assists to
focus on goals and objectives at workplace. In this regard, different people will be encourage
through using online technology activities. Furthermore, staff members have also capabilities to
perform several functions with using E-training tools and techniques. It helps to increase
productivity of them that assist to attract more customers in Morrison.
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Chapter 6: Recommendations
(LO4: P6)
Input is required
Following recommendations can be provided to Morrison: Implement company website: In this regard, the chosen business need to make their own
website so that they can contact with different stakeholder easily. It also assists to
perform several functions with consider own tools and techniques at workplace. Deals with several advance tools and techniques: Furthermore, advance tools and
techniques should be implement by Morrison so that they can communicate several
benefits with different people. It assists to concentrate on customers requirements, needs,
etc. All these aspects must be gather to attain overall goals and objectives
 Fulfil business goals and objectives: Morrison also should fulfil their own business goals
and objectives that assists to focus on gather appropriate information. In this regard, it
can be stated that using advance technology helps to focus on secure data and information
in effective manner.
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Chapter 7: Reflection
(LO4: P7)
Apart from this, there is one another research methodology can be implemented that
assists to focus on appropriate functioning and outcomes. With this regard, it can be stated that e-
commerce activities continuously develop significant advantages which would be beneficial to
focus on overall business performances. Quantitative research methodology also useful
perspective that assists to focus on SPSS tools and techniques that can be accomplish desired
level of outcomes (Cho and Auger, 2017). With this regard, it can be stated that effectiveness
with different tools and techniques can be successfully measures. Questionnaire has been used in
the quantitative research method so that it can be stated that communication gap will be fulfil to
accomplish goals and objectives in positive manner. As I undertake primary data analysis, it is
useful to collect fresh and relevant information towards the business goals and objectives.
Furthermore, effectiveness will be increasing that assists to manage own work and perform
several functions at workplace of research.
M4 Critical reflection and insight results to recommend actions for improvements
In order to engage stakeholder with using e-commerce activities, it can be stated that
several improvements must be implemented that ascertained desired level of results. In this
regard, more profits and revenue can be generated through different actions for improvements.
On the basis of different online tools, I can increase my own performances and understanding
regarding digital technology. As a result, it would be beneficial to focus on effective business
consideration to recommend several actions for improvements. Furthermore, effectiveness for
different techniques and strategies will be successfully implemented to develop appropriate
functioning (Mack and Szulanski, 2017).
D3 Reflection and engagement in resource processing that leading to recommended actions for
future improvements
In order to engage several people, it can be stated that process can be successfully lead to
recommend several actions at workplace. For future improvements, it considers several actions
and program that can be accomplish to focus on desired level of results at workplace.
Improvement in advance technological tools can be successfully develop that assists to meet with
more effective consideration at workplace (Chaffey, 2015).
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33

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ACM.
Carlsson, C. and Walden, P., 2015, June. Digital Wellness for Young Elderly: Research
Methodology and Technology Adaptation. In Bled eConference (p. 1).
Carroll, A. and Buchholtz, A., 2014. Business and society: Ethics, sustainability, and stakeholder
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Chaffey, D., 2015. Digital business and e-commerce management. Pearson Education Limited.
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International Conference on Technological Ecosystems for Enhancing
Multiculturality (pp. 3-9). ACM.
Guthrie, G., 2015. Culturally grounded pedagogy and research methodology. Compare: A
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Kim, Y. and Peterson, R.A., 2017. A Meta-analysis of Online Trust Relationships in E-
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Schaupp, L.C. and Bélanger, F., 2016. Social Commerce Benefits for Small Businesses: An
Organizational Level Study. Journal of Organizational and End User Computing
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37

APPENDIX
Ethical form
Section 1: Basic Details
Project title:
Student name: Jamal Islam
Student ID number: H1701198
Programme: HND BUSINESS
School / College: London School of Science and Technology (Birmingham Campus)
Intended research start date:01.09.2018
Intended research end date: 10.12.2018
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project (Please tick):
• Interviews:
• Questionnaires: Yes
• Observations:
• Use of Personal Records:
• Data Analysis: ✓
• Action Research: ✓
• Focus Groups:
• Other (please specify):
38

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Who are the participants? Tick all that apply:
Ages 12-16:
Young People aged 17–18:
Adults: ✓
How will participants be recruited (identified and approached)?
With providing material on emails
Employees of Morrison will take part in the research from UK
Describe the processes you will use to inform participants about what you are doing:
Data analysis with action research
Face to face interaction and management team will consider participation in which people
speak voluntary.
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
Written and oral consent must be gather. This is exists in written format in which
participants consent effectively.
Survey conducted on those people who take voluntary participation
Studies involving questionnaires: Will participants be given the option of omitting questions they
do not wish to answer? Please tick:
Yes: ✓
39

No:
If No please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed. Please tick:
Yes: -
No: ✓
Will you debrief participants at the end of their participation (i.e. give them a brief explanation of the
study)? Please tick:
Yes: ✓
No:
Will participants be given information about the findings of your study? (This could be a brief
summary of your findings in general). Please tick:
Yes:
No: ✓
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998).
Yes: ✓
No:
Who will have access to the data and personal information?
Nobody
40

During the research:
Where will the data be stored?
Storage devices or computers
Will mobile devices such as USB storage and laptops be used?
Yes: ✓
No:
If yes, please provide further details:
Laptops and USB storage are used in order to collect maximum information related to the
research.
After the research:
Where will the data be stored?
Nowhere. It will deleted,
How long will the data and records be kept for and in what format?
The data will be kept until the research gets over in USB and Laptops
41

Will data be kept for use by other researchers?
Yes:
No: ✓
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a result of
your research. Please consider/address all issues that may apply. Ethical concerns may include,
but are not limited to the following:
• Informed consent. ✓
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection). ✓
• Reporting.
• Dissemination and use of your findings.
42

Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes: No:
I have discussed the ethical issues relating to my research with my Unit Tutor: Yes: No:
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that may
arise in the course of my research.
Please submit your completed form to Moodle
43

Research Proposal Form
LSST Campus (please circle)……. /Birmingham
Proposed Research Title Engaging with stakeholders through digital technology
..................................................................................................................................................................................
Section One: Title, objective,
responsibilities
Title or working title of research project (in the
form of a question, objective or hypothesis)
Aim: To analysis engaging with stakeholders
through digital technology in retail sector business
– A Case Study on Morrison
Research project objectives (e.g. what is the
question you want to answer? What do you want
to learn how to do? What do you want to find
out?):
 To identify engaging with stakeholders in
retail sector business.
 To analysis factors that influence to engage
stakeholders in Morrison.
 To ascertained relationship between digital
technology and engaging stakeholders in
business.
 To recommend ways through digital
technology performances can be increases within
the chosen business.
Section Two: Reasons for choosing this
44

research project
Reasons for choosing the project (e.g. links to
other subjects you are studying, personal
interest, future plans, knowledge/skills you
want to improve, why the topic is important):
 Researcher knowledge: In the present
research, researcher possess wide knowledge
regarding digital technology and engagement
of employees to accomplished their goals. As
a result, it contains important role to select
topic of the research.
 Researcher interest: Furthermore, researcher
have also interested to perform several
functions and operations as per engagement of
different elements. With this consideration, it
can be stated that they need to focus on
engagement of several employees to
ascertained more desired level of results at
workplace.
 Scope of present research: Present study
ascertained wide scope to accomplished goals
and objectives in desired manner. As a result, it
helps to focus on more effective consideration
that can be develop own performances and
outcomes to deal with innovative results.
Section Three: Literature sources
searched
Use of key literature sources to support your
research question, objective or hypothesis:
In the present research, different sources and
information collected from company's Morrison,
online articles, journals. Internet sources, etc.
45

Section Four: Activities and timescales
Activities to be carried out during the research project (e.g. research, development and analysis o
ideas, writing, data collection, numerical analysis, tutor meetings, production of final outcome
evaluation, writing the report):
46

Milestone one: Collection of data
Milestone two: Findings and analysis
47

48