A Case Study on Trailfinders Assignment

RESEARCH PROJECT

EXECUTIVE SUMMARY
Present document is based on globalisation where it refers to one of biggest concept in
today's world, which aid organisations in moving their business on international market. By
making business globalised, companies gain advantage to launch their products and services in
foreign area more easily. It leads to enhance sales performance as well as generate high
profitability as well. This present research showcases the major implications of globalisation for
travel agencies. It helps in increasing growth and success of business by attracting more national
and international tourists towards services. For analysing how globalisation helps in getting high
competitive advancement, Trailfinders have been chosen in present research. Here, various
research methodologies have been used to conduct investigation in deep manner.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
TOPIC : “To analyse the importance of globalisation and its influence on success of a business
organisation. A study on Trailfinders.”............................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the Research...................................................................................................1
Rationale of investigation.......................................................................................................2
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................6
RESULTS/FINDINGS....................................................................................................................8
DISCUSSION................................................................................................................................10
TIMELINE OF RESEARCH ACTIVITIES..................................................................................18
ALTERNATIVE RESEARCH METHOD....................................................................................20
CONCLUSION..............................................................................................................................20
RECOMMENDATIONS...............................................................................................................21
REFLECTION...............................................................................................................................22
REFERENCES..............................................................................................................................23

TOPIC : “To analyse the importance of globalisation and its influence on success of a
business organisation. A study on Trailfinders.”
INTRODUCTION
Globalisation is being considered as a process which helps business organisations to
develop their image at international scale. In modern times, companies that have kept their focus
on improving their profit margins and working at international level can easily help them out in
earning more money based on expectations (Crane and Matten, 2016). But, it has not been easy
for firms to do business at international market because there are ample number of challenges
that could be faced by them while launching products or services across the boundaries. On the
other hand, globalisation process is also developing interdependence of countries in all over the
world by maximising variety as well as volume of the cross- border transactions in services and
products.
On the other hand, every single country has its own means of exchange (monitory). Thus,
this could directly impact upon strategies made by business organisation for performing well at
international market. If it is talked about one of biggest impacts which globalisation carries on
small businesses is because of internet connection as business firms in modern world uses
internet through which maximum benefits could easily be gained by them right on time and
through this they may easily perform well at global market. Internet could be considered as one
of effective tool that could help small business organisations to target consumers of different
areas. On the other hand, it is being analysed that business firms have been performing well at
global level because of a reason and i.e. internet, where consumers basically can reach into their
pocket, pull out their smartphone, and access products or services you are trying to sell. This has
the potential to massively increase the revenue of any small business beyond what they were able
to produce prior to globalization taking effect (Crane and Matten, 2016).
Background of the Research
Globalisation have been one of crucial subject to study which is playing an important role
for both small and medium level organisations to perform their operations at international level.
On the other hand, it has also been analysed that globalisation has helped in economic
development of countries with the help of foreign direct investment approach. But, ample
number of issues like energy and environmental security, conflicts and poverty, global
1

imbalances, rise of new powers, governance could be considered as factors that could stop
companies like Trailfinders to expand their business at international level.
A travel company, named as Trailfinders which was found in the year of 1970 by Mike
Gooley is doing business among few countries and it has offices among United Kingdom along
with Ireland. Company is looking forward to expand its business among different nations where
it is not performing the its business. Due to issues like energy and environmental security,
conflicts and poverty and global imbalances company is not been able to do so. This has
impacted negatively on their productive level and on plans as well related to expansion
(Dunning, 2015).
Apart from this, major issue that researcher have found was that Trailfinders was not
been able to improve its existence and this happened because managers and leaders did not
carried used right social media tools that are used by public the most, this impacted negatively on
their performance level. Making the company globalised, it is required for Trailfinders to adopt
best suitable strategy so that maximum benefits could be gained by them and this should cosider
different social media tools and it will also be required for them to keep their focus on building
themselves at the best looking at energy wastages, environmental security and other factors as
well (Bendell, 2017).
Rationale of investigation
Basic importance of choosing this topic is that, globalisation has influenced and given
opportunities to SMEs to perform operations at international level. But, they might face a
number of issues linked with energy and environmental security, conflicts and poverty and this
could create barriers for organisations like Trailfinders to perform well at international level. On
the other hand, it has also been analysed that conflicts among two nations could directly create
issues for Trailfinders in expanding its business at international level. Henceforth, this is the
basic reason behind choosing this topic for conducting the investigation (Charles Jr,
Schmidheiny and Watts, 2017).
Research Aim
This section plays a crucial role for an investigation because without an aim, a research
cannot be conducted. In present research, main aim is “To analyse the importance of
globalisation and its influence on success of a business organisation. A study on Trailfinders.”
2

Research Objectives
Another section which basically aid an investigator to draw favourable outcomes related
to issues which is being carried out for improving knowledge level. In present time, some of
objectives are given beneath:
 To understand the concept of Globalisation.
 To examine factors of globalisation that can lead Trailfinders to success.
 To identify the influence of globalisation in making a business successful.
 To determine challenges that could be faced by Trailfinders while globalising their
findings.
Research Questions
 What is concept of Globalisation?
 State a few factors of globalisation that can lead Trailfinders to success?
 How globalisation influence business organisation in making it much more
successful?
 What are the challenges that could be faced by Trailfinders while globalising their
business?
LITERATURE REVIEW
It is the second and core area of an investigation work in which data and information is
being gathered through secondary sources like books, journals, newspapers, magazines, online
sites etc. In this part past exploration work will take a positive part in analysing the actual and
reliable information for the purpose of creating appropriate theoretical framework with actual
facts and figure. In this section, proper evaluation is given through analysing the perspective of
various authors and writers who are providing any sort of information regarding the similar area
of the study (Shenkar, Luo and Chi, 2014).
Concept of Globalisation
According to Bendell, (2017), Globalisation refers to process of intensification of
economic, political, social and cultural relation across internal boundaries. It represent global
integration of international trade, investment, information technology and cultures. Eventually, it
has been designed with government policies to open economies, domestically and internationally
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to boost development in poorer countries and help in raising standard of living foe general
people.
Away with this, globalisation has helped in developing a number of policies which
directly impact positively on multinational corporation at worldwide so that less damage could
be found on small and medium level business organisations. Economically, globalisation is
involved in goods and services, advancement of technologies and expansion of market with
economic activities of exchange of goods and funds. As it has been grown due to advances of
transportation and communication technologies, increasing growth of international trade, ideas
and culture. In other words, it can be said that globalisation is a process of interaction and
integration among people, companies and government worldwide.
A few factors of globalisation that can lead Trailfinders to success
As mentioned by Shenkar, Luo and Chi, (2014), a few factors of globalisation that can
lead Trailfinders to success are given beneath:
Technological change : Rapid growth among technology and the alterations among them
have been basically an opportunity for Trailfinders to reduce cost related to transmitting or
transferring the data or information. This could be considered as one of vital key factor behind
trade in knowledge products using web technology.
Economies of scale : Many economists believe that there has been an increase in the
minimum efficient scale (MES) associated with travel and tourism industry. Here, it can be said
that if minimum efficient scale is increasing that the domestic market may directly satisfy basic
merchandising needs of travel and tourism sector.
Differences in tax systems : Here, it is being found that desire based on businesses to
benefit from lower unit labour costs and other favourable production factors abroad has
encouraged countries to adjust their tax systems to attract foreign direct investment (FDI).
Influence of globalisation in making a business successful
As given by Charles Jr, Schmidheiny and Watts, (2017), global economy is steadily
integrating. This is directly taking business firms from national economies to the international
one. Basically, globalisation has impacted in both positive and negative manner on businesses
and this could be seen with the help of an example of travel and tourism industry. There was a
time when travel agencies used to import foreign-made policies US or any other country to
minimal and such imports were either exotic or exorbitant. But, if it is talked about 21st century,
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things have changed in this industry and companies that are dealing at small level in the same
industry tries to offer the same as big firms like Trailfinders and others are performing. This
could directly aid them in reaching to an all new level. Surprisingly, almost all of the business
organisations basically makes modifications on common packages. Since tourist places are
limited offering best, business organisations like Trailfinders are performing really very well
through offering travellers with different deals with minimal costs so that maximum benefits
could be gained by them (Wheelen and et. al., 2017).
Challenges that could be faced by Trailfinders while globalising their business
As given by Bolman and Deal, (2017), managing organizations at global level have been
crucial because there are ample number of challenges that could be faced by industries. It is
being found that, international monetary fund basically confirmed that fastest-growing
economies during the years ahead will all be in emerging markets.
Against this backdrop, continuing advances in information and communications
technology have made possible new forms of international coordination within global companies
and potential new ways for them to flourish in these fast-growing markets. Here, Trailfinders is
not performing well it can be said that change among monitory in different countries could be
kept as backdrop or challenge for Trailfinders while doing business at international level.
The other challenges faced by travel agencies including Trailfinders are given as beneath:
 Foreign laws and regulations: It is considered as one of the biggest challenge in
front of travel agencies, because every country has own laws and legislation. In this
regard, major issue arise while designing travel packages, where organisations need
to concern on foreign rules and regulations related to particular destinations. It also
includes labour employment laws which are differ by country. Therefore, making
employment documents as per different-different laws is also create difficulties in
globalising the business.
 International accounting: In globalisation, accounting strategy refers to a key for
maximising revenue when a company operates its business in international
marketplace. But for this purpose, it is essential for such organisations to being aware
of tax treaties between nations where business is trading. Therefore, if Trailfinders
not concern this point while globalising the business, then it may pay double taxes
unnecessarily.
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 Cost calculation and Global pricing strategy: Setting price of particular tour
packages and services, can also be referred as challenges when travel agencies doing
business overseas. In this regard, Trailfinders have to remain competitive in order to
gain profitability. Along with this, for launching products or services, its manager
also need to develop effective global strategies. It includes customer segmentation,
monitor strategies of rival companies, find right place to launch product or service
and more.
RESEARCH METHODOLOGY
It refers to theoretical and systematic analysis of methods which are applied to field of
study. It is comprises with theoretical analysis of methods body along with principles which are
related with knowledge branch. It is helpful in provide the theoretical underpinning for
understand an effective method, set of the methods and better practices which can applied to
particular case (Andriof and et. al., 2017). Apart from this, this section is considered as the key
aspect of investigation work as it helps the investigator in providing appropriate direction to
implement the exploration activities in right manner. Research methodology refers as a
theoretical and systematic evaluation of the methods that are applied to a selected area of study.
It mainly comprises as a theoretical analysis of the body of various methods and principles which
are associated with a branch of knowledge and idea (Grayson and Hodges, 2017). This part of
research is based on various applications that are effective in assisting the overall activities in
systematic direction.
Type of Research Methods
It is explained as scientific as well as systematic process related to data collection,
analysis, interpretation and compilation related to specific area. Under this, there are two
different kinds of research methods which are given below:
Qualitative method- In this, data is measured on theoretical basis and helpful in gain
understanding the underlying opinions, motivations and reasons. It gives an insight in issue to
develop effective ideas.
Quantitative method- It is another method of investigation. It is systematic empirical
observable research through using computational, statistical and also mathematical techniques. In
this, data or information is measured in context to numerical basis (Rushton, Croucher and
Baker, 2014).
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For conducting the present investigation, investigator have used qualitative method
because it will not be possible for carrying out the best results using quantitative approach.
Research Approaches
It refers to procedure and plan which included steps of wider assumptions to detailed
methods related to data collection, measure and then interpretation. An effective research
approach is helpful in address the arisen issue. There are two different kinds of research
approaches and these are inductive and deductive.
Inductive approach- It is related with the qualitative research and its main focus on
explore the new phenomenon.
Deductive approach- It is based on an existing theory and designing an investigation
strategy for test hypothesis. This approach is based on quantitative research method and
emphasis on causality.
Among both approaches, an investigator have used inductive research approach because
its provides the information related to specific area i.e. globalisation in detailed manner (Benn,
Edwards and Williams, 2014).
Research techniques
It describes methodological rationale of investigation along with subsequent analysis. In
order to conduct an investigation, researcher uses the different techniques related to an
investigation. There are different techniques of research such as questionnaire, modelling,
interviews etc. Apart from this, these all are the sources of primary research and provide accurate
data related to particular research area. In addition to this, investigator face some difficulties
related to time and cost. For conducting the investigation related to issue which has been raised
by investigator, questionnaire approach have been used.
Data collection
Data collection refers to procedure of gathering as well as measuring information on the
target variable in establish system that helps in provide relevant questions and also provide better
outcomes. Under this, there are two different methods of data collection and these are primary
and secondary (Grayson and Hodges, 2017).
Primary data collection- Under this, data or information is collected for first time by
using different sources for an instance surveys, questionnaire, interviews etc. Customers of
Trailfinders are the basic source of information who has played the role of respondents while
7

conducting the questionnaire. The activities related to questionnaire are performed with due
permission of customers.
Secondary data collection- It is another method of collecting data related to particular
research area. The various sources which researcher use in collecting data are books, journals,
articles, magazines and many different sources (McNair, 2017).
In present investigation, researcher have used both secondary and primary data collection
method so that right information could easily be carried out related to set topic. Away with this,
30 respondents that has been taken for conducting the investigation, for the basic purpose and i.e.
to analyse the influence of globalisation on business organisations.
Analytical techniques
It refers to method to analyse some issue or fact. Generally, it is task and time limited. In
order to analyse data or information, researcher have used the Thematic analytical technique
(Jensen, 2017).
RESULTS/FINDINGS
Globalisation have been one crucial factor which has helped business to reach to the
success level where they could easily improve profit margins in specific time frame. Myth
related to borderless global market is basically crashing down. Away with this, since
globalisation have been one of the crucial thing to understand, traditional pillars of open markets
like United States an UK are unsteady (Adekola and Sergi, 2016). Here, China has positioned
itself as globalisation’s constant performer. Away with this, in the year of 2016, Brexit basically
got stunned on the basis of European Union's actions, and the news coverage about globalization
turned increasingly negative in the U.S. as the presidential election campaign progressed.
8

(Sources : Globalization, 2017)
With the help of above graph, it could be easily be analysed that globalisation factor has
never came on declining stage which can be taken as one of the effective factor that is leading
firms to become able to perform at international level.
(Sources : Globalization, 2017)
If it is talked about globalisation, it has impacted positively but not as the assumptions
that were made. Basic reason behind this was internet connectivity in several areas which was
basically low.
9
Illustration 1: Globalization, 2017
Illustration 2: Globalization, 2017

DISCUSSION
Questionnaire
Q1. Are you familiar with the concept of globalisation?
 Yes
 No
Q2. Major benefits that Trailfinders can gain by expanding their business at global level?
 Profit maximisation
 Sales improvement
 Increase in reputation
Q3. What are the limitations that Trailfinders can face while doing operations at international
market?
 Cultural differences
 Communicating issues
 Client's taste of a different nation
Q4. What are the ways through which drawbacks related to expansion of business could be
reduced to minimal?
 Developing new and effective strategies
 Adoption of new and updated tools and techniques
Q5. Are you satisfied by services given by Trailfinders?
 Yes
 No
Q6. As per your point of view, can expanding business at global level will help Trailfinders in
gaining good competitive advantages?
 Yes
 No
Q7. How Trailfinders can gain high satisfaction of customers?
 Through making modifications as per client's need.
 Holiday packages based on new trends with cheaper rates.
Q8. What changes can be made by Trailfinders in order to perform well at international
10

marketplace?
 Training to employees
 Alterations among holiday packages
Q9. Do you think proliferation has impacted positively on economical conditions of
international market?
 Yes
 No
Q10. What are the challenges faced by Trailfinders while maximising their stores in different
nations?
 Different culture
 Different government policies
Q11. Any recommendations?
ANALYSIS
Theme 1: Concept of globalisation
Q1. Are you familiar with the concept of globalisation? Frequency
 Yes 20
 No 10
11
20
10
Yes
No

Interpretation: With the help of above mentioned graph, it is being interpreted that 20
respondents were aware of globalisation and has given good information related to set topic.
Apart from this, 10 respondents have said that, they do not have much information related to
globalisation. Therefore, it can be said that researcher would directly get more authentic
information.
Theme 2: Major benefits that Trailfinders can gain by expanding their business at global
level
Q2. Major benefits that Trailfinders can gain by expanding their
business at global level?
Frequency
 Profit maximisation 10
 Sales improvement 12
 Increase in reputation 8
Interpretation: Above mentioned graph have particularly helped in gaining right
information from respondents where 10 respondents were in favour of profit maximisation, 12
have said that globalisation will aid in enhancing sales of Trailfinders and 8 have given the
information that expanding the business at global level will help in improving reputation of
Trailfinders.
Theme 3: Limitations that Trailfinders can face while doing operations
12
10
12
8
Profit maximisation
Sales improvement
Increase in reputation

Q3. What are the limitations that Trailfinders could can face while
doing operations at international market?
Frequency
 Cultural differences 12
 Communicating issues 8
 Client's taste of a different nation 10
Interpretation: Given graph have clearly showed that, 12 respondents have said that
basic limitation will be cultural differences, 8 out of 30 considered communicational issues as
one of limitation and only 10 mentioned that client's taste at a whole new place could be
considered as one of basic limitation that may impact negatively on performance level of the
company.
Theme 4: Ways through which drawbacks related to expansion of business could be reduced
to minimal
Q4. What are the ways through which drawbacks related to expansion
of business could be reduced to minimal?
Frequency
 Developing new and effective strategies 16
 Adoption of new and updated tools and techniques 14
13
12
8
10
Cultural differences
Communicating issues
Client's taste of a different
nation

Interpretation: Above given graph, have clearly showed that developing right strategies
would help Trailfinders in reducing the drawbacks to minimal. In this context, 16 were in favour
of developing new strategies and only 14 stated that they are in favour of adopting new
technology which will directly aid Trailfinders in reducing the drawbacks to minimal level.
Theme 5: Customer Satisfaction
Q5. Are you satisfied by services given by Trailfinders? Frequency
 Yes 20
 No 10
Interpretation: With given graph, it is being interpreted that customers who has been
taken as respondents for conducting the investigation, 20 out of 30 have said that they are fully
14
16
14 Developing new and
effective strategies
Adoption of new and
updated tools and
techniques
Yes No
0
5
10
15
20
20
10
Column B

satisfied with services offered by Trailfinders to them. Apart from this, only 10 have said that
they are not happy with services offered to them by Trailfinders.
Theme 6: Expanding business at global level could aid Trailfinders in gaining good
competitive advantages
Q6. As per your point of view, can expanding business at global level
will help Trailfinders in gaining good competitive advantages?
Frequency
 Yes 24
 No 6
Interpretation: With the help of above given graph, it can be said that 24 respondents
were in favour of expanding business at global level and stated that it will directly aid
Trailfinders in maintaining competitive advantages much more effectively then operating
business at national level. Through this it can easily be said that business firms could directly
perform well.
Theme 7: High satisfaction of customers
Q7. How Trailfinders can gain high satisfaction of customers? Frequency
 Through making modifications as per client's need 19
 Holiday packages based on new trends with cheaper rates 11
15
24
6
Yes
No

Interpretation: With the help of given graph, it is being computed that 19 respondents
were in favour of making modifications as per client's need. On the other hand, only 11
considered that making modifications among holiday packages and offering cheaper rates to
customers will directly aid Trailfinders in gaining high satisfaction level of their own cliennts.
Theme 8: Changes can be made by Trailfinders in order to perform well at international
marketplace
Q8. What changes can be made by Trailfinders in order to perform
well at international marketplace?
Frequency
 Training to employees 23
 Alterations among holiday packages 7
Interpretation: From the above graphical presentation it has been analysed that by
providing training to employees Trailfinders can made changes for performing well at
16
19
11 Through making
modifications as per client's
need
Holiday packages based on
new trends with cheaper
rates
23
7
Training to employees
Alterations among holiday
packages

international market place. Because out of 30 respondents, 23 are in the favour of this whereas,
remaining 7 are that company have to do alteration within holiday packages.
Theme 9: Proliferation has impacted positively on economical conditions of international
market
Q9. Do you think proliferation has impacted positively on economical
conditions of international market?
Frequency
 Yes 16
 No 14
Interpretation: From the above graphical presentation it has been identified that, yes
proliferation has impacted positively on economical conditions of international market because
out of 30 respondents 16 are in the favour of this. But 14 are saying no globalisation don't have
positively impact on economic condition of international market.
Theme 10: Challenges faced by Trailfinders while maximising their stores in different
nations.
Q10. What are the challenges faced by Trailfinders while maximising
their stores in different nations?
Frequency
 Different culture 20
 Different government policies 10
17
16 14 Yes
No

Interpretation: From the above graphical representation, it has been analysed that, the
major challenge that Trailfinders has faced while maximising their business were different
culture and different government policies of that place. According to 20 of 30 respondents
different culture was major issue that they has face, while on other hand 10 believe that it is
different government policies who has created problem to them.
TIMELINE OF RESEARCH ACTIVITIES
Gantt Chart: This is being considered as a chart which carries horizontal bars that could
be named as control tool. This was formulated for the first time on 1917 by Henry L. Gantt, who
was an American engineer and social scientist. Mostly, this could be used by investigators when
it comes to manage a project (Kerzner and Kerzner, 2017). It helps a research in developing
graphical illustrations considering a proper schedule which may aid in formulating a plan, and
this helps in managing the overall activities of specific tasks in a project.
Timeline: Basic timeline of present investigation on set topic i.e. To analyse the
importance of globalisation and its influence on success of a business organisation is given
beneath:
18
20
10
Different culture
Different government
policies

19

ALTERNATIVE RESEARCH METHOD
A research project is based on the data and information which are gathered by the
researcher for assisting the research activities in appropriate direction. In the current exploration
work questionnaire is used by the investigator to accumulate primary data, as it is the most
effective technique for gather large range of data within a small time duration, thus this is also
effective in analysing the perspective of people on a similar area of study. Interview is an
alternative method which can also be used by the investigator for the purpose of gathering more
authentic information. This is a reliable method which helps an investigator in gathering small
range of data as in this information is gathered by the people on personal basis, thus in this a
personal interview session is designed for accumulation of actual and fact-full information
(Hornstein, 2015).
CONCLUSION
It has been comprehended from this assignment that globalisation give various
opportunities to organisations in enhancing their businesses. It includes trading products or
services outside their territorial boundaries, enhance customer base, create innovation in
business, improve functional activities and more. Through this process, companies gain
advantage to move business in foreign marketplace. They can adopt more effective strategies and
policies to enhance their business in vast area. In addition to this, it also leads such organisations
in gaining high competitive advancement as well. In context with companies deal in travel
sector, through understanding the concept of globalisation, they can improve their profit margin.
By working at international level they can support government in enhancing tourism and
developing more economy as well. It gives advantages to countries in reducing unemployment
because when travel agencies deal in international area, then they can give more job to local
communities. Moreover, for moving business in global market, tour operators also need to
concern on various aspects. It includes international policies, foreign rules and regulations,
labour employment where companies want to operate business and more. By focusing on these
challenges and develop effective strategies accordingly, aid travel companies in globalising their
businesses more appropriately.
From this research it has also concluded that impact of globalisation on travel and
tourism, can also assess from number of perceptive. It includes population and demographic
20

trends; terrorism, safety and security; increase awareness of new destinations and more. The
main beneficial part of globalisation in context with tourism it greater awareness of destinations.
Here, travel agencies on global level can bring awareness among people about various tourist
destinations. Along with this, they can also entail a range of leisure services, activities and more,
to visit around the world.
Furthermore, it has also been summarised from this research that apart from various
challenges, issues and more, globalisation aid travel agencies in improving their business
functions. They can improve functional activities such as marketing, human resources,
operational and more, in better manner.
RECOMMENDATIONS
Globalisation is considered as the biggest platform for organisations in moving their
businesses on international marketplace. It gives benefits to companies in trading their products
and services in other countries more easily. Therefore, in context with Trailfinders which deals in
travel sector, it has recommended to globalise its business for getting high competitive
advancement. By moving business on international level, it gain opportunity to enhance
customer base and generate high profitability as well. For this process, its managers have to
concern on developing effective global business strategies so that issues related to globalisation
can be minimised.
It includes universal payment methods, currency rates, effective communication, supply
chain complexities and risk of labour exploitation etc. By concerning on these aspects, managers
of Trailfinders can develop more appropriate strategies and globalise the business more
effectively. It also helps in improving its business functions and build effective brand image in
international marketplace. This would help in attracting tourists to visit destinations of different
places, which help in developing economy on individual, organisational and national basis as
well. But due to globalisation, issues related to terrorism, safety and security also rise in high
manner. In this regard, travel agencies have to concern more providing safety as well as security
to travellers. They should develop more plans while designing holiday packages to protect
tourists from terrorists activities.
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REFLECTION
Present research has been taken in consideration based on globalisation and investigator
have kept its focus on different specific areas of study which helps in developing the knowledge
base of learner through conducting an appropriate investigation work. In the present exploration
work qualitative research methodology has been applied by the researcher as in this accumulated
data and information is completely based on qualitative means. While conducting the
investigation, I have used both secondary and primary methods to collect information related to
set objectives. Away with this, the basic but major reason that I selected qualitative tool is that it
is effective in providing appropriate theoretical framework in which research issue is discussed
in detailed manner with appropriate facts and figures. For providing appropriate support to the
literature research select various suitable methodologies in respect to carry out the exploration
work in significant direction (Hornstein, 2015).
Research design is considered as the blueprint of the research which provides an
appropriate specifications for implementing all research activities in suitable manner. In the
present research work descriptive research design has been applied by me as it is effective for
qualitative investigation as descriptive research design is suitable for providing proper
descriptive analysis on the qualitative means of data and information. However, inductive
research approach is also being applied by me as an investigator for present investigation for
providing appropriate support to the qualitative investigation with proper details in regards to the
research issue. Along with this primary as well as secondary sources of data collection has been
applied by me to addressing the issue with collection of reliable and relevant information.
In the present investigation work secondary tool is used by me for the conducting the part
of literature review in effective manner through accumulation of data through books, journals,
online sites, past research project etc. primary tool is applied by me as an investigator for
purpose of conducting primary research with the help of preparing a survey in which data has
been gathered through fulfilling questionnaire from the respondents who are basically selected
for accumulation of specific information and data. Questionnaire is the best and most suitable
source of primary data collection as with the help of this tool researcher is able to gather valid
and actual information.
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REFERENCES
Books and Journals
Adekola, A. and Sergi, B. S., 2016. Global business management: A cross-cultural perspective.
Routledge.
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