A Case Study on Trailfinders Assignment

RESEARCH PROJECT

EXECUTIVE SUMMARY
Present document is based on globalisation where it refers to one of biggest concept in
today's world, which aid organisations in moving their business on international market. By
making business globalised, companies gain advantage to launch their products and services in
foreign area more easily. It leads to enhance sales performance as well as generate high
profitability as well. This present research showcases the major implications of globalisation for
travel agencies. It helps in increasing growth and success of business by attracting more national
and international tourists towards services. For analysing how globalisation helps in getting high
competitive advancement, Trailfinders have been chosen in present research. Here, various
research methodologies have been used to conduct investigation in deep manner.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
TOPIC : “To analyse the importance of globalisation and its influence on success of a business
organisation. A study on Trailfinders.”............................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the Research...................................................................................................1
Rationale of investigation.......................................................................................................2
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................6
RESULTS/FINDINGS....................................................................................................................8
DISCUSSION................................................................................................................................10
TIMELINE OF RESEARCH ACTIVITIES..................................................................................18
ALTERNATIVE RESEARCH METHOD....................................................................................20
CONCLUSION..............................................................................................................................20
RECOMMENDATIONS...............................................................................................................21
REFLECTION...............................................................................................................................22
REFERENCES..............................................................................................................................23

TOPIC : “To analyse the importance of globalisation and its influence on success of a
business organisation. A study on Trailfinders.”
INTRODUCTION
Globalisation is being considered as a process which helps business organisations to
develop their image at international scale. In modern times, companies that have kept their focus
on improving their profit margins and working at international level can easily help them out in
earning more money based on expectations (Crane and Matten, 2016). But, it has not been easy
for firms to do business at international market because there are ample number of challenges
that could be faced by them while launching products or services across the boundaries. On the
other hand, globalisation process is also developing interdependence of countries in all over the
world by maximising variety as well as volume of the cross- border transactions in services and
products.
On the other hand, every single country has its own means of exchange (monitory). Thus,
this could directly impact upon strategies made by business organisation for performing well at
international market. If it is talked about one of biggest impacts which globalisation carries on
small businesses is because of internet connection as business firms in modern world uses
internet through which maximum benefits could easily be gained by them right on time and
through this they may easily perform well at global market. Internet could be considered as one
of effective tool that could help small business organisations to target consumers of different
areas. On the other hand, it is being analysed that business firms have been performing well at
global level because of a reason and i.e. internet, where consumers basically can reach into their
pocket, pull out their smartphone, and access products or services you are trying to sell. This has
the potential to massively increase the revenue of any small business beyond what they were able
to produce prior to globalization taking effect (Crane and Matten, 2016).
Background of the Research
Globalisation have been one of crucial subject to study which is playing an important role
for both small and medium level organisations to perform their operations at international level.
On the other hand, it has also been analysed that globalisation has helped in economic
development of countries with the help of foreign direct investment approach. But, ample
number of issues like energy and environmental security, conflicts and poverty, global
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imbalances, rise of new powers, governance could be considered as factors that could stop
companies like Trailfinders to expand their business at international level.
A travel company, named as Trailfinders which was found in the year of 1970 by Mike
Gooley is doing business among few countries and it has offices among United Kingdom along
with Ireland. Company is looking forward to expand its business among different nations where
it is not performing the its business. Due to issues like energy and environmental security,
conflicts and poverty and global imbalances company is not been able to do so. This has
impacted negatively on their productive level and on plans as well related to expansion
(Dunning, 2015).
Apart from this, major issue that researcher have found was that Trailfinders was not
been able to improve its existence and this happened because managers and leaders did not
carried used right social media tools that are used by public the most, this impacted negatively on
their performance level. Making the company globalised, it is required for Trailfinders to adopt
best suitable strategy so that maximum benefits could be gained by them and this should cosider
different social media tools and it will also be required for them to keep their focus on building
themselves at the best looking at energy wastages, environmental security and other factors as
well (Bendell, 2017).
Rationale of investigation
Basic importance of choosing this topic is that, globalisation has influenced and given
opportunities to SMEs to perform operations at international level. But, they might face a
number of issues linked with energy and environmental security, conflicts and poverty and this
could create barriers for organisations like Trailfinders to perform well at international level. On
the other hand, it has also been analysed that conflicts among two nations could directly create
issues for Trailfinders in expanding its business at international level. Henceforth, this is the
basic reason behind choosing this topic for conducting the investigation (Charles Jr,
Schmidheiny and Watts, 2017).
Research Aim
This section plays a crucial role for an investigation because without an aim, a research
cannot be conducted. In present research, main aim is “To analyse the importance of
globalisation and its influence on success of a business organisation. A study on Trailfinders.”
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