Current Trends in the Supermarket Sector

CHALLENGE BASED ON
TESCO

Table of Content
Introduction
Key strategic theories
Current trends in the supermarket sector
TESCO Performance since the October 2015
Current financial performance of ALDI and LIDL
CONCLUSION
References

Introduction
The term retail sector is defined as a sector of business that
sale goods and products from their store for satisfying
different needs of consumer such as grocery, clothings at one
place. Retail seller purchase their products from wholesaler,
stock of products and than sell them to individual consumer
within small quantities. This report is written from
perspective of TESCO which is a British multinational
grocery and general merchandise retail organisation with it's
headquarter in Welwyn Garden city, Hertfordshire.
Moreover, this presentation highlights on current trends in
supermarket sector and the performance of TESCO since
October, 2015. Current financial performance of ALDI and
LIDI will also highlight in this report.

Current trends in the supermarket sector
Supermarket are generating new experience with colour
coding, special area and exciting display which are
combine together for completing work according to
existing trend. Example- Promoting healthy food
products that boost immune system of individuals and
help them to ensure their health. Some current trend of
supermarket are mention as follow:
Analytics for personalised customer experience- The
existing retail organisation are coping with digital
companies to perform work with advanced analytics
and information. Example- loyalty programmes are the
system that is used to retain customers for longer
period. It generate a few challenge for TESCO such as
to engage technology reduce profit for business.