logo

Influence of social media networks on marketing operations of an organization in the context of retail sector: a study on Tesco

19 Pages3337 Words268 Views
   

Added on  2021-02-20

About This Document

BUSINESS RESEARCH PROJECT Topic 1 Aim and Objectives 1 Background 1 Research Methodology Aim1 Data Analysis 4 Recommendation11 Reflection 11 Conclusion 12 REFERENCES 13 APPENDIX 14 1 Topic To investigate ways how social media networks influence marketing operations of an organization in the context of retail sector: a study on Tesco 2 Aim and Objectives Aim: To ascertain the impact of social media in influencing marketing operation of Tesco PLC. Qualitative and Quantitative research are the two research type which can be undertaken by the scholar to accomplish the

Influence of social media networks on marketing operations of an organization in the context of retail sector: a study on Tesco

   Added on 2021-02-20

ShareRelated Documents
BUSINESS RESEARCHPROJECT
Influence of social media networks on marketing operations of an organization in the context of retail sector: a study on Tesco_1
Table of ContentsTopic............................................................................................................................................1Aim and Objectives......................................................................................................................1Background..................................................................................................................................1Research Methodology................................................................................................................1Data Analysis...............................................................................................................................4Recommendation.......................................................................................................................11Reflection...................................................................................................................................11Conclusion.................................................................................................................................12REFERENCES..............................................................................................................................13APPENDIX....................................................................................................................................14
Influence of social media networks on marketing operations of an organization in the context of retail sector: a study on Tesco_2
TopicTo investigate ways how social media networks influence marketing operations of an organization in the context of retail sector: a study on TescoAim and ObjectivesAim:To ascertain the impact of social media in influencing marketing operation of Tesco PLC.Objectives:To analysis the requirement of marketing operation for an organization.To assess the role of the social media in marketing operation of an organization.To find out benefits and drawbacks which are brought by the social media to marketingoperation of an organization.To recommended different ways through which impact of social media for Tesco can bemould in a positive ways.BackgroundAs marketing used to play a very crucial role in achieving the organizational objective as it helpsthe business in improving the efficiency of the work. In the era of social media it is veryimportant to use the social media in the marketing function as it brings the variety of the benefitto the organization such as efficiency of marketing operation and also increases the customerbase of the organization (O'Leary, 2017). Social media has also bring man y disbenefit to theorganization also. Study is based on Tesco PLC, is a British multinational groceries and generalmerchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England, UnitedKingdomResearch MethodologyResearch Type: Research is defined as a study which was conducted to find out thesolution of the specific problem with the use of different scientific method. Qualitative andQuantitative research are the two research type which can be undertaken by the scholar toaccomplish the aim of the study (Sharp, Peters and Howard, 2017). Qualitative research is theresearch which provides information regarding human behaviour. Quantitative research is theresearch in which data is presented in the numerical ways. Scholar has undertaken Qualitativeresearch in this research as it will be difficult for the research to explain the research informationin a numeric way.1
Influence of social media networks on marketing operations of an organization in the context of retail sector: a study on Tesco_3
Research Approach: Research approach is a plan that consist of a broad assumptionregarding the data collection, analysis and assumption. Two common type of research approachwhich are used by the researcher in completing the research is inductive and deductive approach.Deductive approach aim at testing the already made theory at the other end inductive look atmaking new theory on basis of the data collected (Quinlan and et.al., 2019). Researcher has usedinductive approach in analysing impact of social media in influencing marketing operation ofTesco PLC as this approach plays a crucial role in the Qualitative research type.Research Philosophy: Research philosophy is the belief about the way in which data canbe gather. For conducting and accomplishing the aim of the research scholar can use two type ofthe philosophy namely interpretivism and positivism (Lovelock and Patterson, 2015).Interpretivism philosophy looks at integrating human interest into study. Positivism at the sametime looks at natural phenomena and their properties and relation. Scholar has usedinterpretivsim philosophy to accomplish the Aim and objective for the Tesco Plc. as it has helpedthe scholar in analysing Human nature in the study as well. This philosophy also better suits thetype of the research type selected by the scholar.Data Collection: Data collection is the process of gathering and measuring theinformation regarding the topic of the study. In the field of the research primary and secondarydata collection tool are the two type of the tool which are used by the scholar to collect the datafor the research (Kotler and et.al., 2018). Primary data are the original in nature and collected forthe first time from the occurrence itself. Secondary data is the data which is collected fromsomeone other than occurrence. from the Scholar has collected the Secondary data with the helpof the different books and journal related to the topic of the research. Primary data has beencollected by the way of survey which was conducted on the basis of the questionnaire whichcontains both open ended and close ended question.Sampling: Sampling is a process of selecting the number of respondent from largenumber of population. Sampling has been divided into two sub type namely probabilistic andnon probabilistic. Probabilistic technique is the technique in which sample are gather by givingequal chance to all respondent to get selected. On the other end non probabilistic process selectsthe random people from the large population. Scholar has undertaken simple random sampling tocollect the data for conducting the research in probabilistic method. Sample size of the research2
Influence of social media networks on marketing operations of an organization in the context of retail sector: a study on Tesco_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Flexible Working Hours on Employee Performance during Pandemic in Tesco
|5
|673
|489

A study on Hilton Background Assignment
|7
|1348
|26

Devising aims and objectives for CSR project
|5
|804
|102

Research Methodology – Assignment
|20
|4629
|72

Managing a Successful Business Project
|15
|2989
|43

MANAGING A SUCCESSFUL BUSINESS PROJECT TABLE OF CONTENTS
|18
|3267
|254