Commerzbank UK Work-Life Balance Survey

This assignment analyzes a survey conducted among Commerzbank UK employees regarding their work-life balance. It examines themes such as the impact of workplace stress, employee satisfaction with current arrangements, and perceptions of flexible working hours and implemented policies. The survey data reveals significant dissatisfaction with various aspects of work-life balance at the bank.

Dissertation

Table of Contents
CHAPTER 1 – INTRODUCTION..................................................................................................4
1.1 Background of study .............................................................................................................4
1.2 Rationale of the study............................................................................................................6
1.3 Significance of study..............................................................................................................7
1.3 Research aim..........................................................................................................................7
1.4 Research objectives................................................................................................................7
Research questions.......................................................................................................................8
1.5 Structure of the study.............................................................................................................8
CHAPTER 2: LITERATURE REVIEW (2500)...........................................................................10
2.1 Introduction..........................................................................................................................10
2.2 Understand the concept of Work life balance in Commerzbank UK..................................10
2.3 Impact of work life balance on the loyalty perspective of employees.................................11
2.4 Relationship between work life balance and loyalty of employees.....................................13
CHAPTER 3 RESEARCH METHODOLOGY ...........................................................................16
3.1 Introduction .........................................................................................................................16
3.2 Research philosophy ...........................................................................................................16
3.3 Research purpose ................................................................................................................17
3.4 Research strategy ................................................................................................................17
3.5 Research approach ..............................................................................................................17
3.6 Data collection method .......................................................................................................18
3.7 Data collection instruments .................................................................................................18
3.8 Sampling .............................................................................................................................18
3.9 Data analysis .......................................................................................................................19
3.10 Validity and reliability ......................................................................................................19

3.11 Ethical consideration .........................................................................................................19
CHAPTER 4: DATA ANALYSIS (2800).....................................................................................21
4.1 Introduction..........................................................................................................................21
CHAPTER 5 : CONLCUSION AND RECOMMENDATION....................................................36
5.1 Conclusion...........................................................................................................................36
5.2 Recommendation ................................................................................................................37
REFERENCES .............................................................................................................................39

CHAPTER 1 – INTRODUCTION
1.1 Background of study
In modern Era people are now more engaged in their professional life which unable to
enjoy their personal life. A work life balance refer to ability of employees in maintaining a
healthy balance betwixt their work roles and their family life. There are some causes which
contribute greatly to the difficulty in achieving a work life balance. There are many workers
who's responsibilities are increases, from elderly care, children and family commitment. This all
responsibility comes at the time when their work responsibility also increasing which result in
conflict between work commitment and personal and it leads to enhance the stress level of
individual. Employee behaviour and attitude toward their life and organization are affected by
work life balance. For an organization work life balance is very important because especially
when they need highly technical professional because their high commitment and loyalty is
needed for the success of the firm. If employees work life is balanced then they will be more
loyal toward their organization which is very important for firm in order to gain competitive
advantage. Further work life balance is an organization change which is designed for reducing
work family conflict. There work life balance practices enable workers to be effective in both
their personal and professional life. If there is more control of employee on their live then they
can easily manage their family and work. It can be stated that if there is more control on work
life the it is beneficial for employer and employee. Further the balance between personal and
professional life result in quality of personal relationship and organizational outcome.
Commerzbank UK. want to retain its highly skilled workers then it need to provide some
flexibility to them, so that they not feel any type of burden of work and responsibility. It can be
stated that job stress and organizational loyalty are negatively related with each other. If stress is
reduced then organizational and individual performance will improve and they will be more
committed with the organization which result in increase in productivity. Moreover, when stress
level decreased of employees they then are more encouraged and motivated toward their work.
There is an important relation between work life policies and career opportunities with
organizational loyalty. However, role of employee is impacted due to work role conflict, so
company can utilized various work life policy for decreasing work life dispute. The present

dissertation discusses the relationship between work life balance and loyalty of employees
towards company.
Furthermore, organization should should understand that employees are not robot and
they need some space from their professional life. For making position in cut throat market they
ignored the employees welfare and importance and put pressure of work on them, which lead to
impact reduce the loyalty of employee toward the organization. Commerzbank UK need to
understand the importance of employees and make policy for their welfare which assist in
retaining them for longer period of time. Loyalty of employee is very important for organization
to sustain in competitive market. In the current dissertation, Commerzbank has been selected,
which is a global banking and financial services company. It provides high quality services to its
customer and focus on making good position in market. Thus, it has been assessed that employer
of Commerzbank need to take some action for reducing the work load from employees. This
support in increasing the loyalty of employees toward the organization. Now a days, to make
position in competitive market create a barrier for employees in managing their personal and
work life. Employee put under pressure to work hard for achieving success and this increase
stress of employee and make them frustrate from their job. There is a significant relationship
between work life balance and loyalty of employee toward the organization. If employees are
satisfied from their job they will work hard for them for achieving success. On the other hand if
employee feel work as burden on them then they will get demotivated from their work. This lead
to impact organization performance and company may suffer from lower productivity.
Here, the dissertation is prepared in order to acquire better understanding of work life balance
and thus it increases employee loyalty toward the organization. It also identifies that business
aim is to provide flexibility to employees so that they can easily balance their work life. Hence
creating a link between work life balance and employees loyalty toward the organization is result
in success of organization. Employee are very important part of organization they performance
help support organization in achieving success. So company need to understand their importance
and provide them some flexibility for their own benefit. In this present dissertation, scholar focus
on understanding the relationship between work life balance and loyalty of employee toward the
organization

1.2 Rationale of the study
Work life balance is a concept which covers proper prioritizing between work and
lifestyle. In present, fast paced business world, it is become difficult to achieve work life balance
for employees. Organization want more from its and they are putting additional pressure for
achieving greater result. Burden of work unable employee to give time for personal life which
impact the loyalty of employee toward the organization. Employee performance get down
because they get demotivate from their work and unable to perform well for organization.
Company need to understand the importance of work life balance and provide them some
flexibility so that employee feel satisfied from their organization. If employees become less
susceptible to burnouts then negative effect of burnout impact every area of life which include
personal and social life. Work life balance is important as it allows to separate work and home.
There are lots of negative impact on employee performance it if face load of work. Due to
workload employee come in stress and it unable to perform high quality work and sometime fail
to achieve task because they are not committed toward the organization which impact
organizational goal. Furthermore, present research study focus upon detail description of all
related problem which company as well as employees face if work life is not balanced. Company
also required to understand employee are important assets if they were not provided flexibility
in their working then they will get demotivated from work and not perform as per the
requirement of company. Work life balance is not only important for employee but it is
important for the organization too because employee cannot perform work under stress and it
need to understand organization.
In the current dissertation, scholar identified that it measure the relationship between
work life balance and loyalty of employee toward the organization. Main reason of carrying out
this study is to understand the flexibility in working for employees, help in maintaining their
work life balance which result in job satisfaction and organization commitment. It employees get
committed toward the organization then they will work hard for them which lead to success.
Thus, present study is carried out to focus upon all aspects which support employee in managing
their work life and to make them loyal toward the organization. Therefore, rationale behind
conducting present study is to focus upon providing flexible working environment to employee
to assess the relationship between work life balance and loyalty of employees towards company.

1.3 Significance of study
Work life balance is support employee in accomplishing the task more effectively with
more effort. On the other hand it also assist in enjoying personal life with family etc. Work life
balance help in managing the work as well as professional life which is beneficial for both
company as well as for employees. However, company need to make some policy for employee
welfare because if workers get benefit from organization then they will work hard for
accomplishing goals. For this purpose, current study is being conducted for analysing strategies
to manage work life balance and loyalty of employees of Commerzbank UK. It support
organization as well as employee in balancing work as well as personal life. Apart from this,
current study also shed light on current problem concern to work load which impact employee
personal life.
1.3 Research aim
The aim of the present dissertation is to identify the relationship between work life
balance and employee loyalty toward the organization. For an organization it is very important to
make policy for its employee so that they can easily balance their work life and personal life.
Employee are working in stress because they are not getting time for enjoying their personal life.
This lead to demotivate the employee from their work and affect the quality of work. Further in
result employee will be not loyal toward the organization. The present study aim is to understand
the important of work life balance for employee as well for the organizations.
To analyse the relationship between work life balance and employee loyalty towards the
organization. A case study of Commerzbank UK
1.4 Research objectives
The research objectives of present dissertation are arranged according to the disseration
aim. It supports scholar to collect predictable information and accordingly draw valid outcome.
Objectives are stated as follows:
1. To understand the concept of Work life balance in Commerzbank UK.
2. To analyse the impact of work life balance on the loyalty perspective of employees and
Commerzbank UK

3. To identify the relationship between work life balance and loyalty of employees in
Commerzbank UK
4. To recommend strategies to manage work life balance and loyalty of employees of
Commerzbank UK
Research questions
 What is concept of Work life balance in Commerzbank UK.
 What are the impact of work life balance on the loyalty perspective of employees and
Commerzbank UK
 What is relationship between work life balance and loyalty of employees in
Commerzbank UK
1.5 Structure of the study
In the present study there are different chapters included which assist to reach at the aim and
objectives in an effective manner. These different chapters are explained below:
 Chapter 1 Introduction: Introduction is first chapter of dissertation which provide basic
information related to selected topic. In this part several topics are covered that is
background, significance of study, rationale of study as well as research and objectives.
Further by referring the first chapter of study reader can easily come to know the reason
behind conducting the study. However, detail overview is provided detail information in
the rationale of the study and its potential benefits.
 Chapter 2 Literature review:- It is a second chapter of dissertation which provides
detailed information of the all the related data of the current study. Moreover, data is
collected in accordance to the aims and objectives which make possible to reach the main
aim of study in an impressive manner. Moreover, literature review chapter make all
concepts clear and other related information of study among learner.
 Chapter 3 Research methodology: The next chapter after completing the literature
review is research methodology. Under which investigator examine different for
collecting the data and select the best which is related to study. Along with this
justification is provided of each selected method in order to achieve aim in suitable
manner.

 Chapter 4: Data analysis: Data analysis is fourth chapter and one of the important
chapter of dissertation. In this part scholar analyse the collected data and information
more deeply for obtaining valid outcome of research. Further all the collected and
relevant information is presented with the help of graph and tables which are supported
by particular investigation. It supports in obtaining valid outcome of research topic.
 Chapter 5: Conclusion and recommendation: The chapter five started after the
completion of data analysis. Under this, scholar come up with valid outcome which came
from data analysis chapter and accordingly suggest valid strategies. Further, in this
chapter detail information provided for the further research areas.

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review is one of the important chapter of dissertation which is integrated with
different type of information. It supports scholar in collecting the huge information and apply the
same in respect to get valid outcome. Present study is on to assess the relationship between work
life balance and employee loyalty towards the organization of Commerzbank UK. It assist in
collection of large amount of data for obtaining valid outcome of research. On the basis of aims
and objective literature review is prepared which make easy in accomplishing the aims and
objectives of present dissertation. Apart from this, on the basis of objectives and aims themes are
prepared so that all the information can be presented in systematic manner. Moreover, different
concepts work life balance and importance of work life balance will also be explained in this
chapter.
2.2 Understand the concept of Work life balance in Commerzbank UK.
Baskerville, and Wood-Harper, (2016) explained work life balance is a way of making
balance between work life and personal life of individual. It is a concept which includes proper
prioritizing between personal lifestyle and work. Further it supports the efforts of employees for
managing their time and energy between work and other significant aspects of their lives. It is
daily effort to give time to friends, family and personal activities. Employee can only manage
their work life if they are supported by employers. Employers make different policy and
procedure for employees that enable employee to easily make balance in their personal and
professional life. Along with this the movement of work life balance reduces the stress of
workers which they experience.
For example, when employee spend their most of time in work related activities and if
they feel that they are neglect their important component of their personal life then it results in
stress and unhappiness. While, work life balance enable workers to feel that they are paying
attention to all the important aspects of their lives. It is so because there are many employees
who experiences monetary need, personal and professional need which unable to balance work
life. Employers can easily support its employees in achieving work life balance by making
different policy for them such as paid time, scheduled and flexible working hour policy.
Management creates the working environment in which work life balance is supported then it

can retain large number of employees. Managers are important to employees in encouraging
work life balance. Managers who engage in work life balance in managing their own work can
easily support employees in managing their personal and professional life. They create a work
environment in which work life balance is expected and supported. In addition to this, employee
to whom work life balance is significance can be retain by managers
Lewis, Anderson and Lyonette, (2016) argued that there are many consequences of
work life balance which can affect both employees as well as organization. On the other hand,
there are some benefits of an organization as well as for employees. If employer focus on welfare
of employees and introduce some policies which encourage a healthier work life balance for
employees then it can really bring benefits for an organization. Some benefits such as lower
absenteeism, increased productivity and a reduction in employee in turnover. Further employees
satisfaction level increases and they feel stress free at workplace. Banking industry is facing
tough challenges and rival firms are giving tough competitions to the existing firms that are
operating in the industry. With this, work life balance will help for giving option for choosing
flexible working hours and It will aid for enhancing the morale and motivational level of
employees. Better and conductive working environment can be provided to them and it will also
aid for making necessary changes in the performance areas of the business. With this satisfaction
level of staff members can also be gained and it will aid for achieving the required outcomes
from the study.
2.3 Impact of work life balance on the loyalty perspective of employees
As per the view of (Jones, Burke and Westman, 2013) organization need to provide
opportunities to employees in order to manage or balance between work life so that they could
give sufficient time to their families. Through developing effective balance between work life,
employees such as working women are able to give their equal time to families and organization
as well. HR manager should provide appropriate improvement in individual lifestyle and thus
give equal time to their family and office and thus attain organizational goals. Through carrying
out work life balance theory it helps in managing the business operations and personal life such
as spending time with family and children so that they do not think that parents spend all their
time in office. Thus, such balance of work life helps in increasing loyal employees. In order to
retail loyal employees, organization need to empower them by providing new opportunities and
maintain work life balance in order to attain competitive edge in market. In regard to consider

the impact of work life balance upon employee job satisfaction identifies the core issue of HR
department. It could be measured with the happiness of workers with their job and working
environment. Therefore, management needs to encourage workers to keep their morale high so
that company could be benefited by providing a week off to employees and stay loyal to
company. However, (Lyness and Judiesch, 2014) argued that employees morale could be
encouraged in relation to improve and maintain high employee satisfaction so that loyalty could
be attained. However, job satisfaction could be maintained so that improving work life balance
so that employment opportunities could be attained. Concept of work life balance helps in
provide appropriate opportunities to workers so that they could give proper time to their work
and family as well. It helps them to improve their equal distribution of work and rest of life.
According to the opinion of (Bulger, 2014) there should be appropriate work life balance
that involves various independent variables such as working hours, working conditions, work
pressure, change of job and work life balance program etc. Thus, all such variables helps in
ensuring that maintaining work life balance helps employees to improve their performance and
thus attain desired goals. Through maintaining such balance it results in retaining loyal
customers so that desired performance could be improved. However, (Lunaum and et. al., 2014)
argued that work life balance assesses that when workers are paid employees and therefore they
need to maintain life as well with their families. Thus, HR department need to focus upon
providing equal opportunities in regard to improve work life balance of workers and thus
enhance their performance so that appropriate results could be attained. Also, there should be
proper work life balance and thus employer should provide them holidays such as week off and
thus it could make employees happy so that they could be retained and make employees loyal.
Furthermore, job satisfaction is considered as crucial aspect and thus helps employees to
improve their job performance so that appropriate balance could be maintained. Better work life
balance could be developed to lessen the work load of employees and thus provide them free
hours so that they could enjoy with their family and friends (Roberts and et. al., 2014). However,
with such type of environment it helps business to make loyal customers and thus make them
feel satisfied. However, it is also essential for employees to perform in an effective way so that
job satisfaction could be achieved. Thus, it is essential for employees to improve their job
performance and thus results in maintaining proper work life balance and job satisfaction so that
success could be attained as per (Jones, Burke and Westman, 2013).

However, businesses are required to assess the impact of work life balance upon retaining
loyal customers within firm and thus improve their performance so that success could be
attained. Thus, it is essential for firm to carry out effective regulations such as not providing
enough work load to workers so that they could enjoy their social life. Businesses are required to
undertake effective work life balance so that employees could be motivated in terms of raising
their performance so that appropriate outcomes could be attained (Bulger, 2014). Identifying the
work life balance results in improving efficiency of employees and provide them better work
opportunities and giving them free time so that they could be socialize in regard to improve
business success. Thus, retaining loyal customers results in improving employee performance
and thus raise their productivity so that better results could be attained. Contented and satisfied
staff members are the biggest asset for the company and they help for accomplishing the required
objectives of the company successfully. Along with this there are various methods that could be
used for providing work life balance to the employees and it will support for gaining required
outcomes of the bank in successful way. Along with this it is critical that strategic approaches
should be adopted so that bank will offer effective banking services to the clients of the
organization.
2.4 Relationship between work life balance and loyalty of employees
(Lunau and et. al., 2014) argues that analysing the relationship between work life balance
and employee loyalty so that satisfaction among workers could be attained. Thus, through such
way it results in improving employees performance so that better work performance helps in
increasing the loyalty among employees. Through attaining customer satisfaction it helps in
improving loyalty among employees and thus provide them better work life balance so that
loyalty could be maintained. Work life balance and employee loyalty is considered as one of the
main factor that posses relationship in relation to improve business performance so that
appropriate results could be attained. Management of firm needs to identify the needs of their
workers so that provide them appropriate balance between work and life so that they could be
given proper holidays so that they could enjoy their social life as well. It will aid for gaining
loyalty of buyers and on the basis of that improvement can be made in the existing performance
of the business. Maintaining work life balance helps for enhancing the morale and motivational
level of employees. Along with this loyalty of employees will also help for performing all the
necessary functional activities ion the organization in successful manner.

As per the view of (Roberts and et. al., 2014) evaluating the relationship between work
life balance and employees satisfaction so that appropriate relation could be developed in order
to enhance satisfaction level. Thus, through identifying the relationship within work life balance
and loyal employees there is positive relationship because if management is focused upon
providing appropriate balance between workers life and work assigned to them then it helps them
to improve their performance while working within organization. Management of firm can take
different initiative for providing better work life balance to consumers. It is vital that strategic
approaches should be used so that required objectives of the firm can be successfully completed.
In addition to that satisfied staff members will perform their assigned work and activities in
effective way.
Worklife balance considered as managing the personal and professional life in a way so
that a person will get maximum outcome. If we compare both with an employee context than
definitely there is direct effect of work life balance with the performance of an employee,
employee retention and employee loyalty. Finding an equal balance between work life and
personal life is one of the cumbersome task for an employee. Involvement among staff members
and management will increase and coordination among them. In addition to that work life
balance can also be ensured by making proper plans and actions so that positive improvements
can be ensured in the existing performance of the employees.
As work life balance influence a persons social, psychological, economical and mental
well being and also affect the working acumen of an employee. Every employee plays dual role
which makes their life juggling and create disturbance in their concentration on work. The
factors which makes relationship between worklife and employers loyalty are based on work
related issues and Family related issues (Lyness and Judiesch, 2014). It also supports for gaining
engagement of employees for carrying out the required operational processes and practices of the
firm. It has helped for achieving the required goals and objectives of the study in successful
manner. There are various ways through which companies can provide option of work life
balance to the employees and flexible working hours and work from home are two different
ways that could be used for carrying out the study in successful manner. Moreover, option for
selecting the time and hours of work can also be done by the employees.
The workplace of an employees where they perform rigid and hectic schedule are often
gave birth to the situation where employee loyalty is fade away from the organization.

Sometimes organizations are rigid towards their work approach which affect employees time
management and they feel helpless to make balance in their worklife. If the employee got fed up
with the organization time schedule than automatically their working competency started
decreasing and employee loyalty no longer remain as organization wants. The long working
hours at offices reduces the fruitful time of an employee to spent with their family.
Unsupportive, hostile and rigid work culture leads to employee unloyalty (Bulger, 2014).
For retaining the loyalty of an employee organization should initiate towards balancing
their worklife. Now a days so many companies are working in work-shift pattern so that
employee can choose the preferrable time for work, other than this organizations also provide
facility like job rotation, work from home, compressed work week for gaining employees interest
in work.
Other than the work place related issues there is family issues also need to consider
because it also impact the employee loyalties. Each and every employee come from the different
background and from different family settings they have to suffer from many family related
problems which affect their performance and interest toward work. The family related issues can
be that employee is not getting support from their family members. Sometime family members
not understand the work demand of the organization which resulted family conflicts (Lunau and
et. al., 2014). Employee is after all a social person and have to meet the domestic responsibilities
and roles, when employee is not in the position where he/she meet the all requirements of the
family stress, tension and anxiety are started impacting the competitiveness of employee which
can be affect the employee loyalty in negative way.
Various strategies are formed to keeping the employer work life balance so that they will
stay loyal towards the organization. Prioritize the task and responsibilities at individual level,
share and convince the organization about the family responsibilities and seek appropriate co-
operation from organization (Roberts and et. al., 2014).

CHAPTER 3 RESEARCH METHODOLOGY
3.1 Introduction
Research design is a framework that is being used for linking the research methods with
the research problems so that effective frameworks should be used for carrying out the researcher
study (Sobh and Perry, 2006). Techniques and methods that have been used for conducting the
research has supported for getting the outcomes of the study successfully. Along with this there
are different types of research designs and every approach has some advantages and
disadvantages that are associated with this approach. The application of research design has
based on aim and nature of the study and it has helped for carrying out the research study
successfully. Moreover, in the following chapter the scholar will explain different methods and
tactics that will be used for To understand the concept of Work life balance in Commerzbank
UK. Along with these specific reasons for selecting the research study and research methods
have been mentioned in the report.
3.2 Research philosophy
Positivism research philosophy is referred to the assumption, beliefs and values of
researcher related to the particular research topic. It rely upon the certain facts and figures which
is based on single fact followed by numerous facts.
Positivism research philosophy has been used in this research report and it is a highly
structured method that by these outcomes of the report has been analysed by making use of
statistical techniques. Along with this by making use of this framework the objectives of the
research study has been analysed and it has helped for identifying and getting the required
outcomes of the study (McMillan and Schumacher, 2014). This method has been used for
collecting data and information that is being required for conducting this study successfully.
This method has been used with objective to collect qualitative data and information that
is required to carry out the research study. In the case of examining and understanding the
concept of work life balance in Commerzbank UK the present research report has been
completed. Along with this the selection of research philosophy has been done by conducting the
research based on the study. Different methods have been used by the scholar for conducting the
research study successfully. Researcher has made use of interpretivistm research philosophy. It

has supported the researcher for evaluating about different elements that could be used for
assessing various ways that could be used by the researcher for completing the study.
3.3 Research purpose
In the present study exploratory research purpose has been used for carrying out the
complete study successfully and it has supported for gaining the required outcomes of the
research. This method has supported for understanding the root cause that has been associated
with the research study. Along with this it is vital that selected research purpose should properly
address the major problem that has been associated with the research study. Moreover, it has
supported for gaining valid and accurate representation of different factors that can be directly
linked with the researched questions (Martin and Guerin, 2006). In addition to that it has helped
for making the research study more structured and appropriate. According to the aims and
objectives of the study researcher has selected exploratory research method and it has helped for
assessing the major cause that lead towards creating problems and issues. Moreover, making use
of this approaches have supported for analysing the impact of work life balance and loyalty of
employees and Commerzbank UK.
3.4 Research strategy
In the current research study qualitative research study has been used and it has helped
for fulfilling the required objectives of the study. Questionnaire method has been used for
collecting data and information that has been required for completing the project. The reason
behind selecting the technique is that researcher wants to analyse the concept of work life
balance in Commerzbank UK. This method has supported for delivering and getting effective
results so that required objectives of the study can be achieved (Kumar, 2014). The small size
that has been taken in the study is small and data collection method that has been used is
structured and semi structured.
3.5 Research approach
Research approach is used for developing understanding and knowledge and it has
increased the understanding of the complete study. Deductive research approach has been used in
this study for testing the existing theory in the research context. It provided an effective medium
for completing the research study in successful manner. Data collection has been done by
making use of qualitative research techniques (Goddard and Melville, 2004). In addition to that

qualitative research technique has been used for collecting data and information that is required
for completing the study.
3.6 Data collection method
Data collection is very important part of the research study and in this study data has been
collected from valid and reliable data sources. Along with this primary and secondary are two
type of data that is being used for collecting the required information in this study. Quantitative
method has been sued for collecting necessary data and information and in addition to that
secondary data also have been collected. Questionnaire has proved an effective instrument for
collecting required data and information that has been used for completing the study
successfully. Major reason for using this tool is that it provides medium for understanding
different viewpoints of respondents towards the work life balance (Flick, 2011). Perception of
respondents has been assessed and it has helped for gaining required outcomes of the study in
successful manner. In addition to that secondary data also have been collected by making use of
different sources that includes books, journals, online articles and different websites. In addition
to that previous studies that have been conducted by different researchers have also have been
used so that required study can be completed successfully. Other than this annual report, articles,
previous researches, newsletters of the firm and online libraries have been used for collecting the
necessary information.
3.7 Data collection instruments
Questionnaire has been used as a data collection instrument and it has been used by
scholar for collecting the primary information for the research study. Open ended questions has
been mentioned in the researcher and it has helped for taking the viewpoint of respondents.
Accurate and detailed information has been collected by the researcher which has helped for
completing the research study successfully. It has proved as an efficient medium and researcher
has become capable for collecting various details and getting adequate answers from the
respondents (Fiegen, 2010). Proper data analysis has been made possible and it has become
easier for meeting the objectives and aims of the current study.
3.8 Sampling
In the current research study primary data has been collected by the researcher through
questionnaire. With this, for obtaining various facts and figures simple random sampling has

been used. Respondents have been selected by making use of this approach and scholar has
selected 100 respondents from the entire population (Daniel and Sam, 2011). In addition to that
specific numbers have been allotted to each respondent who have participated in the
questionnaire survey. A specific code has been given to respondents so that samples from the
entire population can be easily selected.
3.9 Data analysis
Different tools and techniques have been used for carrying out the research study and it
has helped for applying various statistical tools and techniques that are required for completing
the study in effective way. The present study has been conducted for understanding the concept
of work life balance and it has also helped for analysing the impact of work-life balance on the
loyalty perspective of staff members. Thematic analysis technique has been used for conducting
the data analysis (Creswell, 2013). It has supported the researcher for transforming the data into
the form of knowledge and information. Interpretation of themes has been done so that required
outcomes from the research study can be gained successfully. It has supported the researcher for
presenting the viewpoints of respondents in the form of various tables and graphs in effective
manner.
3.10 Validity and reliability
The present research study has been conducted by making use of quantitative research
technique. The researcher has made it ensured that reliability of information can be maintained
throughout the study. No manipulation and alteration has been made in the primary and
secondary sources of information. Different themes have been prepared by the researcher and it
has described about identifying and assessing the impact of worklife balance in completing the
research study in successful manner (Epstein and Westbrook, 2012). Scholar has made use of
primary and secondary data for completing the study and it has helped in giving required
information about the research study. Hence, it can be said that the collected data of the research
study are reliable and valid. It has supported the researcher for taking out meaningful conclusion
from the research study.
3.11 Ethical consideration
Researcher has followed ethical consideration while carrying out the present research
study and it has supported for completing the entire research in successful and effective manner.

Security and privacy of information has been ensured and personal information about
respondents have not been published without taking their prior permission (Gay, Mills and
Airasian, 2011). Researcher has made all possible measures for making it ensure that
respondents should be assured that their information should not be leaked and all details taken
from them will be kept confidential. Any detail has not shared by the researcher with other
people with any wrong intention. Proper and prior approval has been taken from all the
respondents so that ethical consideration should be followed properly. Along with this citations
also have been done so that due credit can be given to the researchers so that plagiarism should
be avoided. The name of the authors have been mentioned and it has helped for giving due credit
to authors.

CHAPTER 4: DATA ANALYSIS (2800)
4.1 Introduction
Data analysis play essential role in the entire dissertation which support investigator to
obtain valid result and reach to aim and objectives of the study. The present study is conducted
on the basis of qualitative techniques under which thematic analysis is used by researcher in
order to analysis gathered information deeply. Here, researcher prepare questionnaire in which
several options are included for identifying employees point of view regarding the relationship
between work life balance and loyalty toward the Commerzbank. Further it will be very effective
for scholar to carry out whole study in a well structured manner which make easy for researcher
to accomplish aim and objective of current study. Furthermore, Questionnaire method has been
adopted according to which themes are prepared and each questions to provide detail analysis.
Along with this, each theme is supported by proper evidence.
Theme 1: Work life balance is important for employees of Commerzbank UK
Interpretation: By doing primary investigation it has been assessed 14 respondent state that
work life balance is important for employees of Commerzbank. On the other hand there are 5
participants who said that is not important for employees while 1 out of 20 don not about it.
Yes No Do not know
0
2
4
6
8
10
12
14
14
5
1
1.) Does work life balance be important for employees of
Commerzbank UK?
Column C

Analysis and discussion: From the finding it can be analysed that majority of respondent had
opinion that work life balance is important for them. It can be analysed that if employees unable
to manage their work life then it impacts on organization productivity. It is so because employees
get frustrated if they overloaded from work and unable to enjoy their work life. It impact
organization productivity as well as employees too. Hence, it is clear that work life balance is
important for an organization in order to increase productivity as well as satisfaction level of
customer. Important work life balance
Theme 2: Commerzbank UK does not take initiative to manage work life balance of its
employees.
Interpretation: aforementioned chart show that 7 participant said that Commebank take
initiative for managing the work life balance of its employees. On the side, there are 9
respondents who replied that firm not take any initiative for managing work life of employees
while, 4 out of 20 do not know about any initiative taken by commerzbank or not for managing
the work life balance of its employees.
Analysis and discussion: From the above result it has been identified that majority of
respondent state that Commerzbank UK not take any initiative for managing the work life of its
employees. As they face lots of problem because they are overloaded from work. Further
Yes
No
Do not Know
0 1 2 3 4 5 6 7 8 9
7
9
4
Does Commerzbank UK take initiative to manage work life
balance of its employees?
View of the respondents

employee need to work overtime which lead to increase in stress level of employees as well as it
impact their personal life. Along with this, no flexibility is provided to its employees such as
work from home facility, or flexibility in working hour which make them dissatisfied from their
work. These are the reason which due to which employees respond that Commerzbank not
provide any flexibility to its employees. Hence, company need to take some step in order to
provide better work life to its employees. It is benefited for an organization in order to retain
employees for longer time and increase productivity of an organization.
Theme 3: Relationship between work life balance and loyalty toward the Commerzbank
UK.
Interpretation: The above mentioned table present that 15 participant state that there is
relationship between work life balance and loyalty toward the Commerzbank UK. Further, 3 out
of 20 replied that there is no relationship between work life balance and loyalty toward the
Commerzbank UK while 2 employees did not have a specific opinion about it.
15
3
2
Is there any relationship between work life balance and loyalty
toward the Commerzbank UK?
Yes
No
Do not Know

Analysis and discussion: aforementioned finding show that majority of participant state that
there is great relationship between work life balance and loyally toward the Commerzbank. It
can be analysed that if employee provide work life balance then they will work hard for an
organization and give their best effort in order to increase productivity and profitability of an
organization. Employees are important part of an organization if they not provide any flexibility
at work place then they may dissatisfied from their work and not give high quality work to the
organization. Firm need to think of its employee first and need to provide them some flexibility
at work place. If company take some initiative in managing work life of employees, then
employees will be more loyal toward the organization. They will provide high quality services to
its employees and work with more efforts for their company. Apart from this if organization not
take any step in managing work life of its employees then its employee will be no more loyal for
its company or may leave the job.
Theme 4: If Employees have good work life balance then Commerzbank UK will be more
effective and successful.
Interpretation: Result of survey shows that there are 12 participant who state that employees
does not have good work life balance then it will effective for Commerzbank UK and provide
success. On the other side there are 6 who state that if employees have work life balance then
12
6
2
Do you think that if employees have good work life balance then
Commerzbank UK will be more effective and successful
Yes
no
Do not Know

Commerzbank UK will be more effective and successful while 2 out of 20 not have any specific
opinion in relation to this statement.
Analysis and discussion: from the above result it has been find out that if Commerzbank
provide good work life balance to its employee then it will be effective for organization in order
to accomplish goals and objectives. Employee are valuable for an organization they work hard in
order to increase sale and profitability. If company make some policy for the welfare of
employees then it makes happy and increase satisfaction level of employees which motivate
them to work hard for an organization. Further if employee provide flexibility in working hour
or for work from home then they can easily manage their personal life as well as professional life
easily. Commerzbank UK need to think of its employee welfare because it is very effective for
them. Further it assists reduction in employees turnover and recruitment cost, increase the
productivity and sale of an organization. It increases the loyalty toward the organization of
employees which support organization in achieving long term goal.
Theme 5: Weekly employees work overtime at Commerzbank UK.
Interpretation: By doing primary investigation it has been find out that 10 respondent state that
weekly employees work overtime at Commerzbank UK. On the other hand there are 5 who state
Never Monthly Weekly Daily
0
1
2
3
4
5
6
7
8
9
10
3
5
10
2
How often do you work overtime at Commerzbank UK?
View of the respondents

that they work daily, while 2 replied that they work monthly. Further, there are 3 who said that,
they never work overtime.
Analysis and discussion: From the above finding it is analysed that there are majority of
respondent who state that company they work overtime weekly. It show that employees are
overloaded with work and due to this reason they need to work overtime for completing the
given work. It can be analysed that Commerzbank need to take some step so that employees can
manage their work and employee not work overtime. Further, it can be stated that, if company
provide some flexibility or benefits to its employees then it not impacts personal life of
employees. Further organization can provide reward to its employees for working overtime this
enable them to work hard for an organization for increasing productivity. Further there are
negative impact of overtime working on employees such as enhance health issues, increased
safety risk and also reduce the productivity. Along with this it also increases in absenteeism
because of lack of work life balance.
Theme 6: Increase in productivity is the benefit of work life balance for Commerzbank
UK.
6.) What is the benefit of work life balance for Commerzbank
UK?
View of the
respondents
% of
respondent
s
Lower absenteeism 7 35
Increase employee turnover 5 25
Increased productivity 8 40
20 100

Interpretation: From the above result it can be stated that there are 8 participants who state that
if their work life is balance then it supports organization in increasing the productivity. On the
other hand there are 5 who said that increase in employees turnover is benefit work life balance.
While 7 out of 20 state that lower in absenteeism is one of the benefit of work life balance for the
organization.
Analysis and discussion: It has analysed that if Commerzbank UK bank focus on managing the
work life balance of employee, then it lead to increase in productivity of an organization.
Further, if Commerzbank provide flexibility to its employee then it benefits organization in
increasing the productivity and quality of work. A work life balance refer to an employees'
ability for maintaining a healthy balance between their work roles, their personal responsibilities
and family life. Further, if employees get time for their enjoying their personal life with families,
then they will be more responsible toward their work, they will try best for accomplishing the
goal and objectives. Employee work hard for an organization if they get some benefit from job.
Further if they work under stress then it impacts organizational productivity and quality of work.
This lead to impact the productivity as well as sale of an organization.
Theme 7: Stress of workplace affecting employees work life balance.
Increased productivity
Increase employee turnover
Lower absenteeism
0 1 2 3 4 5 6 7 8
7
5
8
What is the benefit of work life balance for Commerzbank UK?
View of the respondents

Interpretation: from the above chart it shows that there are 8 participants who state that stress
of workplace extremely affect employees work life balance. On the other hand there are 7 who
said that stress at workplace moderately affect workers work life balance. While, there are 3
participants who replied that it slightly affect and 2 said that stress at workplace not affect work
life balance.
Analysis and discussion: from the above result it can be analysed that majority of employee
agreed that stress at work place impact the work life balance of employees. It is so because
employee work hard for an organization and used advance technology for completing their work.
If they work under-pressure then it impacts quality of work. From the review it can be stated that
stress is the combination of physiological, social and physical elements. It affects workers in
different ways. It lead to impact high productivity, low absenteeism, low labour turnover and
quality work life. Further employees cannot give time to their family and other personal activity
because of pressure of work and stress. Stress create negative behaviour in family roles
Moreover, reduce the workplace stress lead to enhance the work life balance and it also leads to
employee engagement through which firm get maximum output. On the other hand if employee
stress level increase to the level of burnout then it result in lower the productivity and high
potential stress.
2
3
7
8
Is stress of your workplace affecting your work life balance?
Not at all
Slightly
Moderately
extremely

Theme 8: Employees are highly dissatisfied with current work life balance at
Commerzbank UK.
Interpenetration:
By doing primary investigation it has been assessed that there are 10 respondents who are highly
dissatisfied and 4 out of 20 are dissatisfied with the with current work life balance at
Commerzbank UK. On the other hand, there are 3 who are satisfied and 1 who is highly
dissatisfied with the employees while one respondent is neutral who is unable to decide about
the current work life balance of Commerzbank.
Analysis and discussion: From the above result it can be analysed that majority of employees
are highly dissatisfied with the current work life balance of Commerzbank. Hence, it show that
organization need to take step in improving the work life balance of its employees. There are
many negative impact of work life balance on employees as well as organization which firm
need to understand so that it can manage the work life of employees. Further, company can take
some steps in order to manage employees work life. Commerzbank can provide flexible working
hour to its employees. Along with this it can focus on providing work from home facility so that
employees can easily manage their work life. There are several way through which
highly dissatisfied
Dissatisfied
Neutral
Satisfied
Highly satisfied
0
2
4
6
8
10
12
10
4
2
3
1
Are you satisfied with current work life balance at
Commerzbank UK
View of the respondents

Commerzbank can provide its employee work life balance. It can focus on making policy for
employees welfare which lead to encourage employee to give their best effort to organization.
Theme 9: Employees are highly dissatisfied with flexible working hour provided by
Commerzbank UK
Interpretation: From the above chart it can be analysed that there are 8 respondent who are
highly dissatisfied and 5 who are only dissatisfied with the flexible working hour provided to
employees. While there is 3 employee who is only dissatisfied with and other 3 are highly
dissatisfied with the current flexible working hour provided to employees by Commerzbank.
Analysis and discussion: From the above report it can be analysed that employees of
Commerzbank are highly dissatisfied with current working hour of an organization. Further
employees are not getting time for their family due to inflexible working hour. This impact
organization performance and reduce the satisfaction level of customer. Hence, company need to
make changes in its current working hour, so that employees can work hard for an organizations
and their personal life not get impacted due to long working hours.
Theme 10: Employees are highly dissatisfied by policy which is implemented for work life
balance by Commerzbank UK
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5
0
1
2
3
4
5
6
7
8
9 8
5
1
3 3
Are you satisfied with flexible working hour provided by
Commerzbank UK
View of the respondents

Interpretation: From the above chart it can be interpreted that 8 respondent are highly
dissatisfied and 5 are only dissatisfied with the policy implemented by an organization. On the
other hand there are 4 participant who are highly satisfied and 3 are only satisfied with the policy
implemented by Commerz bank.
Analysis and discussion; it can be analysed that there are majority of employees are highly
dissatisfied with the implement of policy for balancing work life of employees. So company
need to implement effective policy in order to support employees in managing work life of
employees. There are different type of policy on which company can focus such as flexibility in
working hour, providing facility for work from home, sharing work of employees. This all help
organization in providing work life balance to employees. Further it companies provide
flexibility in working hour then employee can easily manage their work according to working
hour. Further it company share work of employees who are overloaded with work then it
supports organization in increasing the satisfaction level of customer. Further it can also pay
employees for working overtime. This motivate employee to work hard for increasing the
productivity of an organization. Further if company make changes in working hour and provide
some flexibility then it can easily increase the satisfaction level of customer and support them in
providing good working life. There are different way through which company can work for
welfare of its employees in order to manage their work life.
Highly dissatisfied
Dissatisfied
Neutral
Satisfied
Highly satisfied
0
1
2
3
4
5
6
7
8
8
5
0
3 4
Are you satisfied by policy which is implemented for work life
balance by Commerzbank UK
View of the respondents

CHAPTER 5 : CONCLUSION AND RECOMMENDATION
5.1 Conclusion
The first objective is to understand the concept of Work life balance in Commerzbank UK.
From the first objective it is concluded that to manage work and personal life is not easy
buy both organization and employees are trying best for improving it and for handling the work
life balance. There is a great relationship between work life balance and loyalty toward the
organizations. If employees unable to manage their work life due to long working hour are due to
pressure of work, then it leads to impact the productivity of an organization. It has great impact
on organization, they may lose highly talented employees and suffer from high number of
absenteeism. This all impact organization performance which directly impact profitability of an
organization. Along with this, employees are valuable for an organization so company need to
ensure that employees not face any type of problem. For this purpose it can make, policy for
employees so that satisfaction level of employee increase and they work hard for an
organization.
The second objective that is to analyse the impact of work life balance on the loyalty perspective
of employees and Commerzbank UK.
From the second objective it is concluded that there is great impact of work life balance on
organization and employees. If employees provide facility for working from home then, it
increases the productivity of an organization and reduce the level of absenteeisms. Further,
employees not resign from their job if can easily manage their work life, this reduce the cost of
recruitment of an organization. As it can be stated that organization are increasingly recognizing
the important of helping their employees in accomplish work life balance because more staff are
experiencing conflict between their work and personal roles. In modern era, personal obligation
of individual is increasing and on the other hand work responsibility of there is also increasing
which result in conflict between work commitment and personal work. Further it lead to increase
in stress of employees.
The third objective is to identify the relationship between work life balance and loyalty of
employees in Commerzbank UK
From the third objective it is concluded that factor which creating difficulty in achieving a work
life balance is changing point of view of employee and a way in which employees are expected

to work. There are many new technology introduce in market which support employee to work
from any location with the support of tablets, smart phones and telecommuting. Further there are
many benefits of this flexible working pattern such as it reduce the risk of creating the lines
between personal and professional life. Further the result of poor balance between work and
personal life is not only affects workers but also impact organization badly. There are different
policy which company can introduce within an organization in order to manage work life of
employees. If company offer flexible working hour to its employees then it make employees
loyal toward the organization. Further if employees loyalty perspective toward the organization
increases then it can easily increase the productivity and accomplish goal and objective on time.
5.2 Recommendation
It is recommended that to overcome stress and for having work life balance
Commerzbank UK can classifying the work week as five days long and allow employee to work
for 10 hour shifts. If this schedule is make then it provide employees to have three days off
which help in reducing their work life balance.
Further Commerzbank can provide flexible working hour to its employees so that the can work
from home, if they face any difficulty in visiting office. The organization can also encourage its
employees to take frequent breaks and go to restroom for relaxation.
There are different set of recommendation that can be made for the Commerzbank UK
with the help of which they can improve work life balance. In this context , below given are the
some of the recommendations:
Recognizing the role of work: There are condition in which workers do not understand
the part of roles that has to be played by them. In this such situation, it is important for the firm
to make sure that employees understand their role . This way they will be able to up on their full
effort with the help of which they will be able to make proper balance between life and work.
The time that is required to perform the job will be less and the quality of work will also be
raised. In order to do this way, it is important for the management to provide workers with
training. All the doubts that workers have related with their work will be solved .
Time management: There are conditions in which different type of tasks are provided to
employee which has to be performed within speculated time period. In this context, it is
important to make sure that all the workers have the skills of time management. This will help to
prioritize the work that is provided. This way it will be helpful enough to make proper balance

between work and life. When time is properly managed, then it becomes helpful to divide the
work that is most important and to make them distribute accordingly.
Planning vacation: It is difficult for any of the individual to perform constantly. In such
condition, it is important to plan for holidays with friends or family. This is an effective step that
helps to understand that set of areas that has to be considered by people so that one have easily
got fresh up their mind and get back to work . This type of planning is also helpful for the firm as
they have proper information regarding the leaves that will be take.
Setting up goals: When goals are set up, then it becomes helpful to develop path on
which work can be completed. For each of the goals set, employees can develop strategies that
can make sure that the performance and the effectiveness top wards the work they perform. This
way to achieve the ultimate goal workers get to have proper time with their life and work.
Healthy life: When one does not have healthy life, then they fail to perform the work that
is being provided to them with full mental and physical ability . This reduces the time that has to
be taken by employees to perform their work. It is important for the management to make sure
that they develop their workers with healthy working environment with all type of tools and
equipments so that they will be able to complete the work they be assigned to them and they
have enough time to spend with family and friends.

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Appendix
Theme 1: Work life balance is important for employees of Commerzbank UK
1.) Does work life balance be important for employees of Commerzbank
UK?
View of
the
respondent
s
% of
responde
nts
Yes 14 70
No 5 25
Do not know 1 5
20 100
Theme 2: Commerzbank UK does not take initiative to manage work life balance of its
employees.
2.) Does Commerzbank UK take initiative to manage work life
balance of its employees?
View of the
respondents
% of
responden
ts
Yes 7 35
No 9 45
Do not Know 4 20
20 100
Theme 3: Relationship between work life balance and loyalty toward the Commerzbank
UK.
3) Is there any relationship between work life balance and loyalty
toward the Commerzbank UK?
View of the
respondents
% of
respondent
s
Yes 15 75

No 3 15
Do not Know 2 10
20 100
Theme 4: If Employees have good work life balance then Commerzbank UK will be more
effective and successful.
4.) Do you think that if employees have good work life balance
then Commerzbank UK will be more effective and successful?
View of the
respondents
% of
respondent
s
Yes 12 60
no 6 30
Do not Know 2 10
20 100
Theme 5: Weekly employees work overtime at Commerzbank UK.
5.) How often do you work overtime at Commerzbank UK?
View of the
respondents
% of
respondent
s
Never 3 15
Monthly 2 10
Weekly 10 50
Daily 5 25
20 100
.

Theme 6: Increase in productivity is the benefit of work life balance for Commerzbank
UK.
6.) What is the benefit of work life balance for
CommerzbankUK?
View of the
respondents
% of
respondent
s
Lower absenteeism 7 35
Increase employee turnover 5 25
Increased productivity 8 40
20 100
Theme 7: Stress of workplace affecting employees work life balance.
7.) Is stress of your workplace affecting your work life balance?
View of the
respondents
% of
respondent
s
Not at all 2 10
Slightly 3 15
Moderately 7 35
extremely 8 40
20 100
Theme 8: Employees are highly dissatisfied with current work life balance at
Commerzbank UK.
8.) Are you satisfied with current work life balance at View of the % of

Commerzbank UK? respondents
respondent
s
highly dissatisfied 10 50
Dissatisfied 4 20
Neutral 2 10
Satisfied 3 15
Highly satisfied 1 5
20 100
Theme 9: Employees are highly dissatisfied with flexible working hour provided by
Commerzbank UK
9.) Are you satisfied with flexible working hour provided by
Commerzbank UK?
View of the
respondents
% of
respondent
s
Highly dissatisfied 8 40
Dissatisfied 5 25
Neutral 1 5
Satisfied 3 15
Highly satisfied 3 15
20 100
Theme 10: Employees are highly dissatisfied by policy which is implemented for work life
balance by Commerzbank UK
10.) Are you satisfied by policy which is implemented for work View of the % of