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Academic and Business Research on Austar Telecommunication Company

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Added on  2020-04-13

Academic and Business Research on Austar Telecommunication Company

   Added on 2020-04-13

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Running Head: ACADEMIC AND BUSINESS RESEARCH Advantages and Disadvantages of using social media marketing: In context of AustarTelecommunication Company, Australia
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ACADEMIC AND BUSINESS RESEARCH 2Table of ContentsAssignment I..............................................................................................................................3Introduction............................................................................................................................3Project objective.....................................................................................................................3Project Scope..........................................................................................................................4Literature review....................................................................................................................4Introduction.........................................................................................................................4To identify the meaning and concept of social media........................................................4To discover the advantages of using social media in business...........................................5To identify the disadvantages of using social media in business.......................................7To recommend the strategies for improving the application of social media in business..8Conclusion..........................................................................................................................8References..................................................................................................................................9
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ACADEMIC AND BUSINESS RESEARCH 3Assignment IIntroduction The social media consists of various web-based communication techniques that are implied by organization and people to share their adequate information. It also supports to directly communicate with others. In the current scenario, many social networks are used by the organization for sharing their data. These social networks are Twitter, Whats App, Pinterest, Snapchat, Facebook, LinkedIn, and Instagram. In the current business scenario, more than 46 billion people use social media to interact with each other and share their information on the web. It is also found that Facebook is most popular website because it has more than 1.86 billion users at the international level (Jussila, et al., 2014). On behalf of the current scenario, it is analyzed that a large number of young people use the social media to directly share their data to others.Social media plays an imperative role in the current business situation. An organization is required to inspire a large number of consumers for operating the business in the marketplace. At the same time, it is also found that the consumers can be inspired by using the social media to operate the business successfully. An organization can use social media toshare the adequate information towards their product and service to consumers. As a result, the company can gain their productivity and profitability in less time and cost. A large number of firms is used social media to sell their goods and services to attract a large number of consumers towards their product and services (Poell, 2014). Project objective The main aim of this research is to address the advantages and disadvantages of using social media in business. To analyses the meaning and concepts of social media. To identify the advantages of using social media in business.
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