British Airways Logistics and Supply Chain Management : Case Study
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Added on 2020-04-21
British Airways Logistics and Supply Chain Management : Case Study
Added on 2020-04-21
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Running head: ACADEMIC PAPERHow the British Airways business process management logistically aligns with its WebInformation Systems and Customer ExpectationsName of the StudentName of the UniversityAuthors’ Note
1ACADEMIC PAPERTable of ContentsChapter one: Introduction................................................................................................................41.0 Introduction................................................................................................................................41.1 Research Aims and Objectives..................................................................................................41.2 Research Questions....................................................................................................................41.3 Background of Topic.................................................................................................................51.4 Rationale and Purpose...............................................................................................................61.5 Structure of Study......................................................................................................................7Chapter two: Literature Review.......................................................................................................92.0 Literature Review......................................................................................................................92.1 ICTs in Airlines Industry: Overview.........................................................................................92.2 Major Findings in ICT usage for Airlines Industry.................................................................102.3 ICT Implementation in Different Airlines Organizations.......................................................112.4 ICT and Innovation in Airlines Industry.................................................................................122.5 British Airways: Logistics and Supply Chain Management....................................................152.6 Summary..................................................................................................................................18Chapter three: Research Methodology..........................................................................................193.1 Introduction..............................................................................................................................193.2 Method Outline........................................................................................................................193.3 Research Onion........................................................................................................................19
2ACADEMIC PAPER3.4 Research Philosophy................................................................................................................203.4.1 Justification for Selection of chosen philosophy..................................................................213.5 Research Approach..................................................................................................................213.5.1 Justification for Selection of chosen approach.....................................................................223.6 Research Design......................................................................................................................223.6.1 Justification for Selection of chosen design.........................................................................233.7 Data Collection Process...........................................................................................................243.7.1 Data Source: Primary and Secondary...................................................................................243.7.2 Data Techniques: Qualitative and Quantitative....................................................................243.8 Ethical Considerations.............................................................................................................253.9 Research Limitations...............................................................................................................263.10 Time Horizon.........................................................................................................................273.11 Summary................................................................................................................................28Chapter Four: Analysis and Discussion.........................................................................................304.1 Introduction..............................................................................................................................304.2 Different Types of Web Information System tools in British Airways Operations................304.3 Linking Web Information Systems with British Airways Business Processes.......................314.4 Improvement in Market Competitiveness for British Airways...............................................324.5 Summary..................................................................................................................................33Chapter five: Conclusion...............................................................................................................35
3ACADEMIC PAPER5.1 Summary of Outcomes............................................................................................................355.2 Alignment with Objectives......................................................................................................365.2.1 Identification of the Web Information System process, and how real-world Logistics alignwith organization’s business process: Major Implications............................................................365.2.2 Highlighting the impact of Web Information Systems in British Airways Business Process:Major Implications.........................................................................................................................375.2.3 Identification the relationship between Web information systems and British AirwaysSustainability: Major Implications................................................................................................385.3 Research Limitations and Future Scope..................................................................................38References......................................................................................................................................40
4ACADEMIC PAPERChapter one: Introduction 1.0 Introduction The chapter specifically depicts major deliverables of the research work such as showingresearch aims, objectives, and questions. Moreover, the background of the study is stated to showBritish Airways industry operations documentation along with their ICT requirements (Lee et al.2016). The rationale and purpose of the study shows research feasibility and feasibilityspecifically determines whether the study can be conducted or not for meeting the broad aimsand objectives. 1.1 Research Aims and Objectives The study aim is broadly stated to perform secondary study about showing how WebInformation system can be balanced with real-world logistics operation of British Airwaysorganization. Moreover, the aim stated to evaluate how British Airways organization canperform business process management with effective way with Web Information systems. Basedon stated aims for the study, some objectives are mentioned as following: A.To identify the Web Information System process, and how real-world Logisticsalign with organization’s business process B.To highlight the impact of Web Information Systems in British Airways BusinessProcess C.To identify the relationship between Web information systems and BritishAirways Sustainability 1.2 Research Questions
5ACADEMIC PAPERThe research questions are determined as these questions can provide overall format ofthe study aligned with research objectives. In an overall, the research questions can be obtainedfrom the research objectives so that methodology and outcomes can follow a suitable approachregarding appropriate implications of the study. The research questions are formulated asfollowing:1)What types of Web information system tools does British Airways operate? 2)How does British Airways Link Web Information Systems to its Business Processapproach? 3)Has Web Information Systems enhance British Airways Market Competitivenessin the UK Airline Industry?1.3 Background of Topic The operations and management in British Airways is to be responsible for planningprocess and controlling worldwide operations. The British Airways provides properaccountability for network punctuality and performance or luggage management (Module et al.2017). The IT management incorporation for British Airways is considered as important and ICTmanagement in British Airways is considered as cost reducing and simplifying procedures forautomating complex yet manual tasks. The developed website for British Airways providessuitable ability for booking and checking-in for several customers online. In recent technologyintegration, the web information system generates revenue from auxiliary sales (Mohammed2016). For terminal 5, significant investment is made for IT and the investment involvesinfrastructure for running terminal and systems for ensuring passengers in ‘ready to fly’ state
6ACADEMIC PAPERbefore they reach airport. Self-service check-in can reduce passenger queue and improve airportservice experience for customers. ICT transformed way of interaction for staffs and employee self service (ESS) programimproved service profiles. Most of the staffs utilize ESS program in every month and system willbe a place for finding out information and systems for accomplishing the job (Al-Dori 2017). ITcan pose major role to help managing environmental impact; power used from datacenter thatremained as decreasing number of processors for use. Notebook laptops used as resourcesincreased efficiency in power usage (at least 70%) and personal computers are powered off atnight (Luster 2017; Laudon and Laudon 2016). The background problem states that BritishAirways logistics operation is not properly aligned with web information systems and in existingsituation, this paper proposes a suitable research approach for finding out importance of webinformation system, appropriate integration of web information systems, and sustainingcompetitiveness in market. 1.4 Rationale and Purpose British Airways faced major problem as due to system operation being much moreadvanced than earlier operational systems; in near future, there will be potential decline inemploying people in workforce. This means the organization will soon be dependent and entirelyreliant on systems as those systems can take over personnel ability throughout using artificialintelligence. However, one thing is to be thought thoroughly that those operational systemscannot be operated without logical reasoning for handling several issues encountered along withsolving issues logically. In current scenario, web information systems are embraced forindividual parts of business, however without this particular study stating the alignment between
7ACADEMIC PAPERoperation process of British Airways Logistics system and use of web information systems, theimportance of ICT in airlines industry cannot be depicted.1.5 Structure of Study Structure of the study states about considered chapters along with their individual detailsthat are relevant for this study. The chapters are considered as following: Chapter 1 – Introduction: The first chapter is prepared to include particular elements ofstudy such as research aims, objectives, questions, and background. The introduction chapterprovides suitable platform based on which the study should be conducted. Chapter 2 – Literature Review: The second chapter is emphasized on depicting majorsecondary studies and relevant findings about ICTs in Airlines industry. In this review section,British Airways organization is focused on context of web information system implementation aswell. Chapter 3 – Research Methodology: In this third chapter, a particular approach andmethod is stated for outlining the study structure (Doyen et al. 2016). The methodology sectionis essential for determining the research design whether exploratory, descriptive or explanatory;stating approach whether study being primary or secondary survey; and following samplespecification for primary study and reviewing previous studies for secondary studyconsideration. Chapter 4 – Data Analysis, Discussion and Interpretation: This fourth chapter isprepared for collecting data from primary or secondary sources and including them inappropriate format for structured data representation. The data analysis is performed in this
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