Impact of Social Media on Buying Behavior and Brand Awareness: A Study on Sainsbury

ACADEMIC SKILLS 2
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TABLE OF CONTENT
DATA ANALYSIS..........................................................................................................................3
Theme 1: Impact of brand awareness among the clients can be spread through?.......................3
Theme 2: Do you feel that social media is having any impact on the buying behaviour of
customers?....................................................................................................................................4
Theme 3: Is social media acting as a medium to understand the customers and take feedback? 6
Theme 4: Replying on the review on social media is impacting on purchasing the products and
services of Sainsbury?..................................................................................................................7
Theme 5: Social media has made it easier for the company to reach out to the clients regarding
any information?..........................................................................................................................9
Theme 6: Social media is making sure that the new products of Sainsbury is reaching to the
customers and there is good sales which can be developed?.....................................................10
Theme 7: According to you, which social media is Sainsbury focusing on, to be able to make a
strong base for themselves in the competitive market?.............................................................11
Theme 8: Is Sainsbury using social media to track the deliveries and make the satisfaction
level of the customers be higher?...............................................................................................12
Theme 9: Social media has got in higher participation of the clients in the company and better
experience?................................................................................................................................13
Theme 10: Recommend more strategies for Sainsbury to adapt regarding social media which
is beneficial for the company to have higher operations and productivity in the market?........15
FINDINGS.....................................................................................................................................15
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................18
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DATA ANALYSIS
Data analysis is a process which is followed to have a systematic application of logical
techniques and illustration of the data which is present. In a research project there is a lot of data
which is collected and to be able to find out the conclusion on the topic there has to be effective
working and functioning which is important to be able to operate effectively (Chakraborty,
Bhattacharyya and Bag, 2020). Different types of data analysis methods are present and can be
used in the research project which are primary and secondary methods to be able to find out the
right approach which is present. Data analysis is going to be of primary collection and would be
collected from Sainsbury customers and employees so that there is going to be higher
understanding and outcome which is going to be present. Questionnaire on social media and its
impact is going to be present in the further report so that there is going to be effective outcome
which is present for the company and the research to reach its satisfaction results (Singh, Tomar
and Sangaiah, 2020).
Theme 1: Impact of brand awareness among the clients can be spread through?
Impact of brand awareness among the
clients can be spread through?
Outcomes
Friends/ Family (Word of mouth) 1
Social Media 4
Promotions 2
Offers and discounts 3
Total 10
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Interpretation: From the above graph it can be observed that the clients are getting
influenced by social media the most. Total participants were 10 and out of which 4 opted for
social media, 1 for word of mouth, 2 for promotions and 3 for offers and discounts which the
businesses are providing which is a great factor for the individuals to have. Social media is the
new influence and addiction of the customers which is observed and organization can take a lot
of advantage of this factor. Businesses have to make sure that they are being able to attract the
right customers therefore they must have the right idea as well about the clients. Clients are
going to make the sales and other factors be present which is going to make the profit margins of
the organization be present as well. Promotions and offers/ discounts are not getting in the right
set of attention of the customers which the business must have and Sainsbury is having a strong
reputation in market which must be balanced and improved upon with time.
Theme 2: Do you feel that social media is having any impact on the buying behaviour of
customers?
Do you feel that social media is having any
impact on the buying behaviour of
customers?
Outcomes
4
High
Medium
Low
0 1 2 3 4 5 6
6
3
1
Is social media acting as a medium to understand the customers and take
feedback?
Column B
Illustration 1: Impact of brand awareness among the clients can be spread through?