Impact of Social Media on Buying Decisions

ACADEMIC SKILLS

Table of Contents
INTRODUCTION ..........................................................................................................................3
Literature review .............................................................................................................................3
Social media influence purchasing power of customers..............................................................3
Impact of social media on business and consumer behaviour. ...................................................4
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Technology is growing more and more now-a-days and digital business already plays an
important role in making their countries developed. While, new technology development are
being enabled to interact with each other and try to complete the changes that have been taken
place in providing the services. This report explain about the impact of social media on buying
decisions.
Literature review
Social media influence purchasing power of customers
Lim and et.al., (2017) said that social media impact customer purchasing power. Social
media attracts customer for buying the product. On social media company display products in
such a manner that it looks attractive. Social media is used by large number of people nowadays
and its users are increasing with per day. Company also takes social media as an opportunity and
posts regularly so that can attract the target customers. Social media platforms which include
Facebook, Instagram, twitter are popular and used by many users. Social media is considered one
of the important communication tool. People globally use social media so that they can get
connected with each other. Individual use social media so that they can share their experiences.
Customers give reviews on social media for the products they purchase or services they have
received.
Customers also give advice on the products to different customers via social media.
Social media is vast and so its users, on social media information gets easily viral. This
information only influence customers and their purchasing behaviour. There are many people
who read reviews before burying any goods. Customers look for recommendations and that they
easily get on social media. So companies should have existence on social media so that they can
attract customers to buy their products. According to the views of Dolan and et.al., (2019) social
media marketing is very common nowadays. Customer gets influenced through social media
content. (Companies) has shifted from traditional technique of marketing like radio, television
etc. to modern method of marketing which is social media marketing. Social media influence
targeted customers of the company. Company use discounts and start advertisement through
social media in order to increase their sales. Company should create awareness about their