Innovative Marketing Initiative Using Access Strategy

1
Develop an Innovative Marketing Initiative
Using the Access Strategy
Digital Marketing: Customer Engagement, Social Media,
Planning, and Analytics

2
Company
Company For this project selected company is The Emirates group. This is a
state owned Dubai based international aviation holding company. The main
reason for selecting this company for this project is to understand the role of
social media in Airline group. The present days social media plays an effective
role in airlines in order to track their performance at market place. Through the
social media, The Emirates group is face various challenges which attraction of
customers because customers are not attracted towards business by seen old
posts and experience views. In that, here is think to develop strategy to build
more customers towards company. The aim of strategy to build customers
attraction toward company by designing innovative webpages.

3
Business Objective
The main business objective of company is to changing brand image at market
place by using social media. The main reason to select changing brand image
strategy for Emirates is to build international growth and new management. With
the help of this, company is able to create a international image at market place.
The new brand image is help to attract more customer and audience as well as
become appealing with target audiences. This is effective and valuable for Emirates
can help to make strong brand image at market place in effective manner because
outdated image is not good for company profit and targeted audience. Emirates
have been provided booking options only through the physical options. With the
help of social media and webpages customers are booked their tickets form any
place at where they stand.