This research proposal explores the concept of online shopping and its impact on the business environment. It discusses the scope, trend, and influence of online shopping, and includes research questions, methodology, and data analysis. The aim is to identify the scope and trend of online shopping and examine its influence on the business environment.
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Accounting Research Abstract The below presented research is developed on the concept of online shopping and impacts of the same on current business environment. The below presented research proposal comprise of various segments that are describing the various aspects of the topic.An online shopping system is a service which allows the customers to purchase anything from their desired stores by sitting at their through their mobile. This system is getting more popular these days because of the technology people prefer to do most of their work online which their time and efforts of going physically to the stores. The online shopping gives them an ease and comfort to shop and use the services in better way. Through online shopping people saves lot of time, efforts and also save money due to the discounts and promotions available on the products. At the time of festivals and different occasion these E commerce platforms provide their customer some deals and offers which increase their purchasing rates and attracts more and more customers to shop online. In the process of shopping online the ecommerce platforms display the product on their platform with its pictures, price, the delivery time and a tutorial video as well for some of the products. On the same page the discount coupons are also available which makes it easier for the user to get complete details of the products? People are getting depending on the online shopping more nowadays and it has became a great source of income for the business persons 2
Accounting Research Contents Abstract......................................................................................................................................2 Contents......................................................................................................................................3 Introduction................................................................................................................................4 Literature review........................................................................................................................4 Research questions...................................................................................................................10 Methodology............................................................................................................................10 Data analysis............................................................................................................................14 Conclusion................................................................................................................................15 Bibliography.............................................................................................................................16 Appendix: 1..........................................................................................................................18 Appendix: 2..........................................................................................................................19 Appendix: 3..........................................................................................................................20 3
Accounting Research Introduction With the advancement of technology every individual is addicted to mobile phones and want their work to be done over the phone whether it is food, taxi booking or online shopping. The online shopping reduces time and efforts as by sitting at one place people can visit various stores at the same time and can also compare the prices of goods and services they want and through a single click from their phones the products will be delivered to their doorstep at their desired date and time. With the evolution of various online shopping applications, people spend most of their time browsing the products online as they love to check the ratings and reviews before purchasing the products. Also, many customers prefer to visit the stores online before visiting the shop itself. Also, online shopping gives the customer's facility or a number of discounts and cash- backs while purchasing online which makes people happy and tempted to purchase more. Payment is also an easy task while shopping online; customers can use their cards, net banking, and many more methods while they proceed to checkout when placing an order. Even they can use an option to pay through cash at the time of delivery. These are some of the reasons that are why people love online shopping. The below presented are the aim and objectives of the research on which the proposal will be developed: Aims ï‚·To identify the scope, trend, and use of online shopping for the long run Objectives ï‚·To analyse the business environment for identifying the scope of online shopping ï‚·To determine the current trend of online shopping ï‚·To examine the influence of online shopping on the business environment Literature review 4
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Accounting Research According toBacik, Gavurova and Fedorko, (2015),the evaluation of the Internet has given birth to thousands of new ways to expend the businesses online which plays a major role in the growth of the business. Because of the busy schedules, people prefer to use the services online and get the products and services at their home which saves their time and efforts. Most of the people prefer to use the services online to buy stuff, to order food, to book a taxi, to pay their bills and many more services to save their time and to get better offers at any time. Customers even love to do window shopping on online stores to get updated with the latest trends and fashion with the prices they are offering and the advertising, offers, and marketing of online services attract people more to use them. The Internet has changed the way people do business and compete in the market for online shopping or e-commerce. Online business is becoming a great source of earnings and covering a remarkable portion of GDP across the globe. Even cyberspace is gaining more significance rather than the offline stores in markets. Business around the world are getting greatly attracted towards this virtual market which does not limit their reach, they can avail a variety of products with various offers, details, and specifications and can also adopt a number of marketing strategies to increase the customer's visit and reach.The operational exercises and the functionalities which are outfitted by using the online instruments and apparatuses and this can be considered as the procedure of web based business. Quick improvements have been seen in the idea of web based business and furthermore the greater part of the global partnerships is getting related with this idea for making achievements of the hierarchical objectives and goals. Online shopping plays a leading roe in development and advancement of a business corporation with a rapid speed. Moreover, the author also observed that customer's like to visit and use the services on online stores. They love the facilities they get while they are sitting at one place, they can have a look at the products and services available on any far away shop in the real market. The customer also enjoys the convenience of the home delivery with the speed, ease of transport which they get in just a single click through the mobile application. Customers always prefer to compare the prices and qualities of their desired products with a number of choices and also without the pressure of the sales-person. This provides much greater significance and offers advantages for small and medium-size businesses. As per the view point ofEisend, (2015),the real market dealers should move their business towards online platforms for better growth and development. The business person must 5
Accounting Research consider all the points and they should take the right decision for the solution required for the development of the business online. The salesperson should take care of the accountancy package and inventory system of their business. The business person will have a database to store the information related to the products, pricing, customer details for login so that they do not face any issue while they purchase something next time. The making plays a vital role in the growth of any organization, for whatever e-commerce business the sales-person decides to launch should focus on planning a marketing strategy. SWOT analysis is also important for the development of the business; the business person should know the strengths andweaknessesoftheirorganizationandshouldalsoconsidertheopportunitiesand challenges they need to face in upcoming years with the competition in the market. The Internet is one of the great sources for the business persons to expand their business to provide the number of choice in their products with reasonable prices, offers, and discounts and is an irreplaceable technique to save and earn more money. The online stores are highly in competition in the market nowadays not only the other online stores but also with the price comparison websites which makes the bargaining easiest for the customers and also enhances the reputation of the online stores of the shoppers because of the reviews posted by the customers and the other shoppers. Customers search for the ratings and reviews of the product as well as stores and then compares the price before selecting any product or book any service online. On the other handKuvykaitÄ— and TarutÄ—, (2015), analyzed theother techniques which make more customers to visit and use the shopper's stores are good deals, point of sale advantage which offers the facility of free shipping stores options and the cash-back or discount offers to purchase more than one product at the same time. Also, some stores do not apply the sales tax it is not required by the state to their customers, which increase the chances of savings for the people who prefer to go online for even small things. As per the opinion of the author there are always two sides of every coin similarly every business also have its own pros and cons which need to be considered and focused by the shoppers for the benefit of their business. Some of the advantages of online shopping are: The online stores are always open 24/7, the customer does not need to face parking hassles, the customer does not need to face crowd purchase certain products. they do not need to wait in long lines to check out, customers can shop freely without any salespeople's pressure or 6
Accounting Research aggressiveness, they do not need to bargain as they can compare prices her, customers can share their reviews about their experience the product, customer can check reviews from the customers who have used that product before, they can purchase the refurbished products as well, the sales representatives also have flexibility with applying coupons, check competitor's prices and imposing shipping charges. Sometimes online shopping also becomes hectic for the customers as the problem solving with the employees or shopkeepers at the local store is easier, faster and more satisfying than the online stores. Contemporary consumers are mostly found attracted towards online shopping by the various advantages offered by this concept of marketing. On the basis of the research it is also observed that there will be a rise in the generation of the overall revenue from online shopping in the coming years and this will be due to increase or greater availability of choices for the consumers and reductions in pricing of the products and services. Apart from all of the above mentioned advantagesSamiee, Leonidou, Aykol, Stöttinger and Christodoulides, (2016),identified some of the disadvantages of online shopping include, the customers are unable to check the product physically and try the items before purchase, the customers are unable to bargain and negotiate the prices of the products, the return and refund is a time taking task in online shopping, many people do not trust the products and services by just seeing the advertisement for the product, some people do not agree with the payment methods and payment details of the product or service they want, customer is unable to talk to the same person for the problem he/she was dealing with before. The online shopping has become a significant part of many people across the world. The people whether they are students or employees who have a busy lifestyle and tight schedules they rely on the internet for most of their day-to-day to be done. The students and parents prefer to sell and purchase books at reasonable prices and to save time. As these virtual stores give the facility to shop without any salespersons pressure and comfort without facing any crowd and with ease of shopping (Wu, 2013). The online stores provide more convenience to customers for purchasing, watching reviews and exchanging all type of products and services. The customers and the sales persons both prefer online sales as a more convenient and easy technique to shop and use services but anything associated with the internet has their own benefits as well as risks. That's why they need to consider all the points while using this kind 7
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Accounting Research of handy resource. Today, no one needs to buy or sell the product in the traditional way, the people can simply just on their arm-chair, by clicking the mouse a few times, entering the card details and just need to wait for the products to get delivered on their doorstep on their preferred date and time. According toSherry and Fischer, (2017),the steps that buyers need to follow while purchasing online are, search the product, ordering the product, check out for payment: Searching the product:When customer intends to purchase any product online, he/she starts by searching the product on the website or over the application in their mobile phones. If the customer is not aware of any of the store that has a particular product he or she is searching for and also would like to compare the prices over other platforms, they can always use the search engines and can compare the results on most of the company websites they will have the pictures, prices and features description of the product (Sigurdsson, Larsen and Menon, 2016). If some company does not want to have their own website or online platform then they will prefer to display their products on any of the popular e-commerce platforms like- Amazon, Flipkart, etc. These stores also have their virtual customer service centers on their platforms, so that customer can call, email or chat with a live customer support executive regarding their query for any of the product. Ordering the product:After selecting the particular product customer was searching for, he will then chose the option to proceed to checkout (Soopramanien, 2010). If a customer wants to buy more than one product they will have the option to add to cart the product and then the customer can proceed. While checking out the user will get a list of shipping and payment options. In that shipping will include standard, expedited and overnight shipping and these options will be available as per the delivery location (Wilson, 2014). And these different shipping options have their own delivery charges and timings for delivery to the customer's desired location. Check-out for payment:After selecting the shipping option user will get a list of payment methods he/she can use for payment of purchasing their product (Solomon, Dahl, White, Zaichkowsky and Polegato, 2014). These payment methods can include credit/debit card, net banking, UPI or cash on delivery, etc. depending on the platform customer is using. After selecting the payment method and filling the details customer will get the notification of order confirmation. This is how online shopping works. 8
Accounting Research E-commerce trends to enhance the Earnings The trends and fads are two different words and people are getting confused as fads with the e-commerce trends. But the fads are like craze which starts and ends like trends on twitter but the genuine trends stay for a longer time (Mohammed, 2014). The fads can be ignored but trends should not be ignored. The trends in the business of E-commerce appear from the number of things. When the customer's purchase products online, the things that they purchaseandthewaytheyrespondtothoseproductsarethemarketingstrategies implemented by the businesses. The well-known E-commerce platforms like, Amazon, Flipkart and Alibaba have been focusing on such trends since a long time for the benefit of their business. The trends are basically to understand the customers’ demands and their lifestyles so that it can help the business to plan the strategies for marketing accordingly. According toAkroushand Al-Debei, (2015),some of the latest e-commerce trends that may arise in 2019 are,Intensified Shipping options:In the past years Shipping has become one of the reasons for the growth of e-commerce businesses. Free shipping is the source for small improvements but then the option of same-day delivery came into action in 2013. Amazon which is a renowned name in the e-commerce industry uses drones to search the shortest routes possible for fast delivery. As technology improves these trends also grow in the corporation and this is how the shipping option is considered a trend (Sreejesh, Mohapatra and Anusree, 2014). Voice search for the lead:In the advancement of technology with the artificial intelligence a new option of voice search has been introduced in the daily life of people which has its own impact on the E-commerce business (Al-Debei, Akroush and Ashouri, 2015). The voice search has opened a platform to search for the people who do not know how to type, now they can also use mobile phones to search anything over the internet. As per the Google guidelines, the voice search option should also include more textual content so that more people can visit and enjoy online shopping. Personal assistants are available as chat-bots:From some recent years, every industry is using the chat-bots for various communication purposes. The chat-bots are getting cheaper, smarter and widespread worldwide in the upcoming years.The chat-bots are smart enough to communicate in real time and provides a response way faster and reduces time (Buchanan, 2011). For example, Starbucks is using the chat-bots for users to place the orders through 9
Accounting Research voice commands. They also communicate with users by telling the time taken and the total cost of their order. Have various payment options:online shopping is an easy task nowadays with also ease with the payment methods. Users can select the method of their choices such as credit or debit card, net banking or cash on delivery and many more. E-commerce stores are now also accepting the crypto-currenciesand also providing the digital wallets in the application of their stores which makes the payment process simpler for the online shoppers (Crawford, 2012).Localize and Customise Customer Experience:Localization is just a form of customization. The customization allows the business to use some of the data points of customers to personalize the website to know more about the lifestyle and customer demands to deliver the products accordingly (Cai and Krishnamoorthy, 2015)The data points include customer's purchase history, search history, their social behaviour with the help of these points the salesperson can deliver best to the customers. Huge diversity is found in terms of products and services in online shopping in comparison to the real market and also offers better prices that are why it is more convenient for users. The online shopping has one negative impact on the environment because of the packaging process which uses plastic and cardboards to pack their products (Chung and Austria, 2012). Also sometimes the product gets damaged during the shipping and delivery of the products. Online shopping also faces an issue with a high possibility of fraud actions as there are no local retailers available. Some people spend most of their time browsing products online at various stores(Merriam and Tisdell, 2015). Research Methodology This research evaluates at evaluating Australian population impressions and perceptions towards online retail shopping, and exploratory kind of research suits best to highlight the most crucial factors which could affect the online shopping and to assure and refute the hypothesis of the research (Zikmund, Babin, Carr and Griffin, 2013). The main questions are descriptive in nature and its main objective to collect the data by using primary data method along with the quantitative research design (Explorable 2018). 100 respondents are taken from different locations of Australia by using random sampling method. The age group of respondents ranging from 15 from 45 years as these are the real 10
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Accounting Research potential consumers who could buy money. The demographic characteristics of the sample is given: Gender Male 45.5 Female 54.5 Gender Male45.5 Female54.5 Marital Status Married68.2 Single31.8 AGE YearPercentage 18-2545.6 26-3535.1 36-4015.1 41-454.2 Research questions The research prepare numerous hypothesis which investigate the influences of diverse factors on the online retail shopping. These are mentioned as under: Primary Question (Dependent variable) 1. Online shopping system meets your expectation 11
Accounting Research Secondary Question (Independent variable) 2. Online shopping limits travel needs a. Strongly Agree b. Agree c. Neutral d. Strongly disagree 3. Online shopping helps to lowering down the energy consumption. a. Strongly Agree b. Agree c. Neutral d. Strongly disagree 4. Online shopping saves time a. Strongly Agree b. Agree c. Neutral d. Strongly disagree 5. Product can be available at a cheaper price. a. Strongly Agree b. Agree c. Neutral d. Strongly disagree 6. Variety of product range is vast in online shopping. a. Strongly Agree 12
Accounting Research b. Agree c. Neutral d. Strongly disagree 7. It offers easiness while buying. a. Strongly Agree b. Agree c. Neutral d. Strongly disagree 8. Online payment is not secured. a. Strongly Agree b. Agree c. Neutral d. Strongly disagree 9. It offers various information related to product. a. Strongly Agree b. Agree c. Neutral d. Strongly disagree Questions for measurement of usability and customer satisfaction on online shopping Percentage of respondents answer Strongly disagree DisagreeNeither agree nor disagree AgreeStrongly Agree 13
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Accounting Research 01Online shopping system meets your expectation0756226 02Online shopping limits travel needs51475618 03Online shopping helps to lowering down the energy consumption. 03126520 04Online shopping saves time11144539 05Product can be available at a cheaper price.4719664 06Variety of product range is vast in online shopping58214818 07It offers easiness while buying0256726 08Online payment is not secured352124128 09It offers various information related to product 44146315 14
Accounting Research Research results:In this research, multiple regression analysis and anova is implemented in order to render pattern of link between the set of predictors and outcome factor. In order to achieve the objective of the research this model is emerged. Here, one dependent variable (consumer satisfaction) and 8 independent variables (product information, security. Time, energy consumption, comfort, variety of product, travel necessity, cheaper price). After gathering data via survey these data has been evaluated via SPSS and MS excel. From the research, it is found that optimum respondents mutually agreed with the fact that the online shoppingmeettheirexpectation.Fromthesurvey,itisinterpretedthatR=0.683,R characterizesmultiplecorrelationamongthevariables(Explorable,2018).R²=0.466 signifies 46.6% of the variance in satisfaction of consumers is importantly elaborated by independent variable of product, time, energy consumption, cheap price, travel necessity. Adjusted R²= 0.362 signifies number of independent variables and sample size to account for diminishing return. After the end of first few of the variables, the extra independent variables make much contribution(ITHACA College, 2017). Appendix: 1 Action s ProceduresEssentialsStart dateEnd dateDuration A.Identificationof topiconwhich researchis requiredtobe executed Analyzingtheissue and on the basis of the research topic needs to be selected 3.05.20194.05.20192 Days B.Examining projecttopicas pertheselected methods Findingsextracted from the research 5.05.20199.05.20195 Days C.Utilizationof primaryresource for executing the Qualitative methodology used and underwhich 10.05.201916.05.201 9 7 Days 15
Accounting Research researchand secondary source questionnaire needs to developedbyusing primary source D.Collecting data by usingeffective technique Extractingand gatheringinformation frominternaland externalsourcesof information by filling questionnaire(Hair, 2015) 17.05.201918.05.201 9 2 Days E.Analyzingand explanationof informationor information Investigationof findings 19.05.201922.05.201 9 4 Days F.Postulationand Commendation Recommendations for theanalysisofthe impactofonline shopping 23.05.201826.05.201 9 4 days 16
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Accounting Research Appendix: 2 Gantt chart Data analysis In this accounting research, multiple regression analysis is used to offer relationship pattern between the outcome factor and the set of predictors. The model is developed to meet the objective of study in an appropriate manner. This model involves only expectation of customer as dependent variable and covers 8 independent variables like security, time, energy consumption, variety of product, cheap price, product information, comfort ability and travel necessity. Model Summary RR Square Adjuste dR Square Standard Errorof the Estimate Change Statistics R Square Chang e F Change Df1Df2Sig.F Change 1.683a.466.362.68487.4664.474841.001 a.Predictors:(Constant),security,time,energyconsumption,cheapprice,product information, travel necessity, comfortability and product variety. 17
Accounting Research ANOVAb ModelSumof Squares DfMean Square FSig. 1 Regression Residual Total 16.789 19.231 36.020 8 41 49 2.099 .469 4.474.001a a.Predictors:(Constant),security,time,energyconsumption,cheapprice,product information, travel necessity, comfortability and product variety. Dependent variable: Expectation Dependent variable: Expectation There were 100 respondents of the questionnaire that all specified their demographics. Majority of them were female (54.5%) and % of respondents were in the age of 18-45. Demographic profile of respondents (n = 100) ModelUnstandardized coefficients Standardized Coefficients TSig. BStd. Error Beta 1 (Constant)1.5731.1061.422.163 Time.256.178.1831.437.158 Cheap price.241.111.3032.169.036 Travel necessity-.225.199-.154-1.130.265 Varietyof product .135.124.1461.094.280 18
Accounting Research Energy consumption .122.108.1511.128.266 Product information -.050.127-.061-.392.697 Security.257.090.3552.870.006 Comfortability-.016.127-.016-.124.902 a. Dependent variable: Expectation The following hypotheses are proposed: H1= Time has an optimistic influence on satisfaction of customer H2= Travel necessity has an optimistic influence on satisfaction of customer H3= Cheap price has an optimistic influence on satisfaction of customer H4= Energy consumption has an optimistic influence on satisfaction of customer H5= Product variety has an optimistic influence on satisfaction of customer H6= Comfortability has an optimistic influence on satisfaction of customer H7= Security has an optimistic influence on satisfaction of customer H8= Information of product has an optimistic influence on satisfaction of customer Inthissectionthemainemphasisistoobservetheindependentvariableseffecton expectationofcustomer.Time,travelnecessity,cheapprice,energyconsumption, comfortability, security, variety of product, product information as independent variable, while multiple regression analysis is performed with expectation as dependent variable. The initiation model is formulated as follows. Y (Expectation) = βο + β1 time + β2 travel necessity + β3 cheap price +β4 energy Consumption + Β5 variety of product + β6 comfortability + β7 security + β8 Product information + E 19
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Accounting Research Expectation FrequencyPercentValid PercentCumulative Percent Valid- Strongly Disagree 12.02.02.0 Disagree24.04.06.0 Neutral36.06.012.0 Agree2754.054.066.0 Strongly Agree1734.034.0100.0 Total50100.0100.0 Time FrequencyPercentValid PercentCumulative Percent Valid- Disagree12.02.02.0 Agree2550.050.052.0 Strongly Agree2448.048.0100.0 Total50100.0100.0 The above data specifies that time is one of the most significant components that driving expectation (β=0.256). Travel necessity 20
Accounting Research FrequencyPercentValid PercentCumulative Percent Valid- Neutral36.06.06.0 Agree2856.056.062.0 Strongly Agree1938.038.0100.0 Total50100.0100.0 Theabovedataspecifiesthattravelnecessityisadverselyimportantthatdrive expectation (β=-.225). Cheap price FrequencyPercentValid PercentCumulative Percent Valid- Strongly Disagree 36.06.06.0 Disagree48.08.014.0 Neutral918.018.032.0 Agree2448.048.080.0 Strongly Agree1020.020.0100.0 Total50100.0100.0 The above data specifies that cheap price is one of the most important factors that driving expectation (β=0.241). Energy Consumption FrequencyPercentValid PercentCumulative 21
Accounting Research Percent Valid- Strongly Disagree 12.02.02.0 Disagree48.08.010.0 Neutral1020.020.030.0 Agree1530.030.060.0 Strongly Agree2040.040.0100.0 Total50100.0100.0 The above data indicates that energy consumption is one of the most significant factors that driving expectation (β=0.122). Variety of product FrequencyPercentValid PercentCumulative Percent Valid- Strongly Disagree 12.02.02.0 Disagree48.08.010.0 Neutral48.08.018.0 Agree2856.056.074.0 Strongly Agree1326.026.0100.0 Total50100.0100.0 The above data specifies that variety of product is one of the most significant factor that driving expectation (β=0.135). 22
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Accounting Research Comfortability FrequencyPercentValid PercentCumulative Percent Valid- Disagree510.010.010.0 Strongly Agree816.016.026.0 Agree2652.052.078.0 Strongly Agree1122.022.0100.0 Total50100.0100.0 The above data specifies that comfortability is adversely important part that driving expectation (β=-.016). Security FrequencyPercentValid PercentCumulative Percent Valid- Strongly Disagree 612.012.012.0 Disagree1734.034.046.0 Neutral510.010.056.0 Agree2040.040.096.0 Strongly Agree24.04.0100.0 Total50100.0100.0 Theabovedataspecifiesthatsecurityisthemostsignificantpartthatdriving expectation (β=0.257). 23
Accounting Research Product Information FrequencyPercentValid PercentCumulative Percent Valid- Strongly Disagree 12.02.02.0 Disagree510.010.012.0 Neutral816.016.028.0 Agree1938.038.066.0 Strongly Agree1734.034.0100.0 Total50100.0100.0 The above data specifies that information of product is adversely significant element driving expectation (β=-.050). Note:Product information Comfortability, and travel necessity was adversely significant in the estimated model. So, the hypothesis H2, H6 and H8 will be rejected. Result Summary In this research report, anova and multiple regression is used to offer relationship pattern between the outcome factor and the set of forecasters. The model is developed to meet the objective of the study(Hewson and Stewart, 2016). This model involves only satisfaction of customer as dependent variable and includes 8 independent variables (product information, security, variety of product, time, energy consumption, comfort, travel necessity, cheap price). By doing analysis it can be observed thatR= 0.683, R signifies the multiple correlations among the specified variables. HereR = 0.683means medium level of correlation among the variables.R2=0.466measures46.6%ofthevarianceinconsumerssatisfactionis significantly explained by the independent variable of security, time, comfortability, cheap price, product variety, information of product, energy consumption and travel necessity. 24
Accounting Research For diminishing return, adjustedR2= 0.466measures the number of variables which are independent and the sample size to account Outcome After making research report, it is observe that all independent variable has a strong influence on the dependent variable, and it is also observe that 46.6% of the variance in consumer satisfaction is described by the independent variables. So, this survey states that there is a strong usability of online shopping in Australia which is mostly promoted by the customers which involves women, men and students(Hicks, Leeuwen and Gallart, 2015). Conclusion In the limelight of the above-presented analysis it is inferred that online shopping has emerged as a revolutionary concept in the modern business environment. In earlier times, people used to do manual shopping going to the stores by checking the products physically but the time has changed and people got busy in their lifestyles and due to which has evolved a new solution i.e. Online Shopping. As the days passed the online shopping became a major part of people who have a tight schedule and do not have time to go to the physical markets. The online shopping on e-commerce stores has become feasible for people to purchase anything by just sitting at their place in just a single click using various platform for shopping. The customers have many advantages for using the online shopping stores and it saves their time, efforts and money. These are the reasons which are held liable for the development in the E-business industry. The acquiring behaviour of the buyer is affected by different components while obtaining things over online sections. A bit of the primary contemplations are the discount coupons, the organization rendered by the association, the reputation of the firm, the use of web media and some more. Therefore, the investigation revolves around understanding the factors that effect electronic procuring and propose convincing on the web models for the improvement of online business associations. 25
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Accounting Research Bibliography Akroush, M. and Al-Debei, M. (2015). An integrated model of factors affecting consumer attitudes towards online shopping.Business Process Management Journal, 21(6), pp.1353- 1376. Al-Debei, M., Akroush, M. and Ashouri, M. (2015). Consumer attitudes towards online shopping.Internet Research, 25(5), pp.707-733. Bacik, R., Gavurova, B. and Fedorko, I. (2015) The analysis of the impact of selected marketing communication factors on the online consumer behavior.Journal of Applied Economic Sciences,10(7), pp.999-1004. Bryman, A. and Bell, E. (2015)Business research methods. Oxford University Press, USA. Buchanan, M. (2011). Methods of data collection.AORN Journal, 33(1), pp.137-149. Cai, Y. and Krishnamoorthy, K. (2015). A simple improved inferential method for some discrete distributions.Computational Statistics & Data Analysis, 48(3), pp.605-621. Chung,C.andAustria,K.(2012).AttitudesTowardProductMessagesonSocial Media.International Journal of E-Services and Mobile Applications, 4(4), pp.1-14. Crawford, S. (2012). Evaluation of Web Survey Data Collection Systems.Field Methods, 14(3), pp.307-321. Eisend, M. (2015) Have we progressed marketing knowledge? A meta-meta-analysis of effect sizes in marketing research.Journal of Marketing,79(3), pp.23-40. Eriksson, P. and Kovalainen, A. (2015)Qualitative methods in business research: A practical guide to social research. Sage. Explorable, (2018) Quantitative and Qualitative research. [Online] Available at:. [Accessed on: 29th May 2019]. Explorable, (2018) What is Research. [Online] Available at:. [Accessed on: 29th May 2019]. Hair, J.F. (2015)Essentials of business research methods. ME Sharpe. Hewson, C. and Stewart, D.W. (2016)Internet research methods. John Wiley & Sons, Ltd. 26
Accounting Research Hicks, D., Leeuwen, T. V., and Mollas-Gallart, J. (2015) Research Evaluation Scope Statement.Oxford Academic. ITHACA College. (2017) Primary and Secondary Sources. [Online]ITHACA. Available at:. [Accessed on: 3rdFebruary 2018]. Kuvykaitė,R.andTarutė,A.(2015)Acriticalanalysisofconsumerengagement dimensionality.Procedia-Social and Behavioral Sciences,213, pp.654-658. Merriam,S.B.andTisdell,E.J.(2015)Qualitativeresearch:Aguidetodesignand implementation. John Wiley & Sons. Mohammed,A.(2014).Deteminantsofyoungconsumers'onlineshopping intention.International Journal of Academic Research, 6(1), pp.475-482. Samiee, S., Leonidou, L.C., Aykol, B., Stöttinger, B. and Christodoulides, P. (2016) Fifty years of empirical research on country-of-origin effects on consumer behavior: A meta- analysis. InRediscovering the Essentiality of Marketing(pp. 505-510).Springer, Cham. Sherry, J.F. and Fischer, E.M. eds. (2017)Contemporary Consumer Culture Theory.Taylor & Francis. Sigurdsson, V., Larsen, N.M. and Menon, R.V. (2016) Behavior analysis of online consumer behavior.The Routledge companion to consumer behavior analysis, pp.51-64. Solomon,M.R.,Dahl,D.W.,White,K.,Zaichkowsky,J.L.andPolegato,R. (2014)Consumer behavior: Buying, having, and being(Vol. 10). London: Pearson. Soopramanien, D. (2010). Conflicting attitudes and scepticism towards online shopping: the role of experience.International Journal of Consumer Studies, 35(3), pp.338-347. Sreejesh, S., Mohapatra, S. and Anusree, M.R. (2014)Business research methods: An applied orientation. Springer. Wilson, J. (2014)Essentials of business research: A guide to doing your research project. Sage. Wu, S. (2013). The relationship between consumer characteristics and attitude toward online shopping.Marketing Intelligence & Planning, 21(1), pp.37-44. 27
Accounting Research Zikmund,W.G.,Babin,B.J.,Carr,J.C.andGriffin,M.(2013)Businessresearch methods.Cengage Learning. 28
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Accounting Research Appendix:1 Action s ProceduresEssentialsStart dateEnd dateDuration A.Identificationof topiconwhich researchis requiredtobe executed Analyzingtheissue and on the basis of the research topic needs to be selected 3.05.20194.05.20192 Days B.Examining projecttopicas pertheselected methods Findingsextracted from the research 5.05.20199.05.20195 Days C.Utilizationof primaryresource for executing the researchand secondary source Qualitative methodology used and underwhich questionnaire needs to developedbyusing primary source 10.05.201916.05.201 9 7 Days D.Collecting data by usingeffective technique Extractingand gatheringinformation frominternaland externalsourcesof information by filling questionnaire 17.05.201918.05.201 9 2 Days E.Analyzingand explanationof informationor information Investigationof findings 19.05.201922.05.201 9 4 Days F.PostulationandRecommendations for23.05.201826.05.2014 days 29
Accounting Research Commendationtheanalysisofthe impactofonline shopping 9 Appendix:2 30