Accounting Research

Accounting Research
Accounting Research
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Accounting Research
Abstract
The below presented research is developed on the concept of online shopping and impacts of
the same on current business environment. The below presented research proposal comprise
of various segments that are describing the various aspects of the topic.An online shopping
system is a service which allows the customers to purchase anything from their desired stores
by sitting at their through their mobile. This system is getting more popular these days
because of the technology people prefer to do most of their work online which their time and
efforts of going physically to the stores. The online shopping gives them an ease and comfort
to shop and use the services in better way. Through online shopping people saves lot of time,
efforts and also save money due to the discounts and promotions available on the products.
At the time of festivals and different occasion these E commerce platforms provide their
customer some deals and offers which increase their purchasing rates and attracts more and
more customers to shop online.
In the process of shopping online the ecommerce platforms display the product on their
platform with its pictures, price, the delivery time and a tutorial video as well for some of the
products. On the same page the discount coupons are also available which makes it easier for
the user to get complete details of the products? People are getting depending on the online
shopping more nowadays and it has became a great source of income for the business persons
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Accounting Research
Contents
Abstract......................................................................................................................................2
Contents......................................................................................................................................3
Introduction................................................................................................................................4
Literature review........................................................................................................................4
Research questions...................................................................................................................10
Methodology............................................................................................................................10
Data analysis............................................................................................................................14
Conclusion................................................................................................................................15
Bibliography.............................................................................................................................16
Appendix: 1..........................................................................................................................18
Appendix: 2..........................................................................................................................19
Appendix: 3..........................................................................................................................20
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Accounting Research
Introduction
With the advancement of technology every individual is addicted to mobile phones and want
their work to be done over the phone whether it is food, taxi booking or online shopping. The
online shopping reduces time and efforts as by sitting at one place people can visit various
stores at the same time and can also compare the prices of goods and services they want and
through a single click from their phones the products will be delivered to their doorstep at
their desired date and time.
With the evolution of various online shopping applications, people spend most of their time
browsing the products online as they love to check the ratings and reviews before purchasing
the products. Also, many customers prefer to visit the stores online before visiting the shop
itself. Also, online shopping gives the customer's facility or a number of discounts and cash-
backs while purchasing online which makes people happy and tempted to purchase more.
Payment is also an easy task while shopping online; customers can use their cards, net
banking, and many more methods while they proceed to checkout when placing an order.
Even they can use an option to pay through cash at the time of delivery. These are some of
the reasons that are why people love online shopping. The below presented are the aim and
objectives of the research on which the proposal will be developed:
Aims
 To identify the scope, trend, and use of online shopping for the long run
Objectives
 To analyse the business environment for identifying the scope of online shopping
 To determine the current trend of online shopping
 To examine the influence of online shopping on the business environment
Literature review
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Accounting Research
According to Bacik, Gavurova and Fedorko, (2015), the evaluation of the Internet has given
birth to thousands of new ways to expend the businesses online which plays a major role in
the growth of the business. Because of the busy schedules, people prefer to use the services
online and get the products and services at their home which saves their time and efforts.
Most of the people prefer to use the services online to buy stuff, to order food, to book a taxi,
to pay their bills and many more services to save their time and to get better offers at any
time. Customers even love to do window shopping on online stores to get updated with the
latest trends and fashion with the prices they are offering and the advertising, offers, and
marketing of online services attract people more to use them.
The Internet has changed the way people do business and compete in the market for online
shopping or e-commerce. Online business is becoming a great source of earnings and
covering a remarkable portion of GDP across the globe. Even cyberspace is gaining more
significance rather than the offline stores in markets. Business around the world are getting
greatly attracted towards this virtual market which does not limit their reach, they can avail a
variety of products with various offers, details, and specifications and can also adopt a
number of marketing strategies to increase the customer's visit and reach. The operational
exercises and the functionalities which are outfitted by using the online instruments and
apparatuses and this can be considered as the procedure of web based business. Quick
improvements have been seen in the idea of web based business and furthermore the greater
part of the global partnerships is getting related with this idea for making achievements of the
hierarchical objectives and goals. Online shopping plays a leading roe in development and
advancement of a business corporation with a rapid speed.
Moreover, the author also observed that customer's like to visit and use the services on online
stores. They love the facilities they get while they are sitting at one place, they can have a
look at the products and services available on any far away shop in the real market. The
customer also enjoys the convenience of the home delivery with the speed, ease of transport
which they get in just a single click through the mobile application. Customers always prefer
to compare the prices and qualities of their desired products with a number of choices and
also without the pressure of the sales-person. This provides much greater significance and
offers advantages for small and medium-size businesses.
As per the view point of Eisend, (2015), the real market dealers should move their business
towards online platforms for better growth and development. The business person must
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Accounting Research
consider all the points and they should take the right decision for the solution required for the
development of the business online. The salesperson should take care of the accountancy
package and inventory system of their business. The business person will have a database to
store the information related to the products, pricing, customer details for login so that they
do not face any issue while they purchase something next time. The making plays a vital role
in the growth of any organization, for whatever e-commerce business the sales-person
decides to launch should focus on planning a marketing strategy. SWOT analysis is also
important for the development of the business; the business person should know the strengths
and weaknesses of their organization and should also consider the opportunities and
challenges they need to face in upcoming years with the competition in the market.
The Internet is one of the great sources for the business persons to expand their business to
provide the number of choice in their products with reasonable prices, offers, and discounts
and is an irreplaceable technique to save and earn more money. The online stores are highly
in competition in the market nowadays not only the other online stores but also with the price
comparison websites which makes the bargaining easiest for the customers and also enhances
the reputation of the online stores of the shoppers because of the reviews posted by the
customers and the other shoppers. Customers search for the ratings and reviews of the
product as well as stores and then compares the price before selecting any product or book
any service online.
On the other hand Kuvykaitė and Tarutė, (2015), analyzed the other techniques which make
more customers to visit and use the shopper's stores are good deals, point of sale advantage
which offers the facility of free shipping stores options and the cash-back or discount offers
to purchase more than one product at the same time. Also, some stores do not apply the sales
tax it is not required by the state to their customers, which increase the chances of savings for
the people who prefer to go online for even small things.
As per the opinion of the author there are always two sides of every coin similarly every
business also have its own pros and cons which need to be considered and focused by the
shoppers for the benefit of their business. Some of the advantages of online shopping are:
The online stores are always open 24/7, the customer does not need to face parking hassles,
the customer does not need to face crowd purchase certain products. they do not need to wait
in long lines to check out, customers can shop freely without any salespeople's pressure or
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