Adidas Campaign Plan: Communication Strategies for Digital Platforms

Practical Skills
Assessment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Campaign objectives...................................................................................................................1
Communication 1: Facebook .....................................................................................................1
Communication 2: Instagram......................................................................................................1
Communication 3: Twitter..........................................................................................................2
Communication 4: YouTube ......................................................................................................2
Communication 5: Website ........................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
It is very important for the business organisation to make use of the digital platforms in
order to bring the attention of customers. There are various types of marketing strategies which
can be taken into consideration in order to promote the products and services. (Kisiołek, A.,
Karyy, O. and Нalkiv, L., 2021). This is the report which is based on Adidas company. The
communication and campaign plan is been discussed in this report.
MAIN BODY
Campaign objectives
 To develop awareness of Adidas 4DFWD Running Shoes brand in minds of
consumer within 3 months.
 Increasing profit of company with 10% in upcoming 6 months.
Measurement of success
There are various measures can be taken into consideration by the Adidas
company in order to achieve success and growth. The various measures are discussed
below;
 Increasing share likes and comments over the social media page of the business
organisation.
 Fluctuation in sales with increase and decrease since creating and posting of images and
videos of the product
 Take reviews which is given by the customers as a feedback
Communication 1: Facebook
Attention- The company Adidas is the most famous company where it is focusing on using the
different colour of shoes which allows in bringing the attention of customers.
Interest- It is very important for the organisation to develop the interest of the customers
towards the product. In order to develop the interest of customers the company can add the link
to the purchase over the Facebook page of the company.
Desire- This is the next step where in order to develop the desire in the minds of eth company
they might use the attractive headline for the promotion of the shoes which are attractive and this
will allow the customers to bring desire to purchase it.
1