Practical Skills Assessment Portfolio on Adidas Shoes' Marketing Campaign

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Name: Viorica Choisa
ID: 2015071

Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
Marketing is related to those process under which the company has used different techniques of
promotion for the marketing of their product and service in the organisation. One of the most
important and valuable function in the marketing is that it helps the company to stimulate the
demand of their product and service in the organisation. There are different types of problems
and issues are present which the company has to face while conducting the marketing of their
product and services in the market. This project is based on the marketing of some organisation
such as Adidas. The management of the company has done a work of sporting equipments in the
market. This report also includes discussion about the Adidas Shoes’ marketing campaign.
Campaign objectives
The objectives of the campaign has provided effective direction to all the employees of the
organisation which is very useful for the achievement of organisational goals and objectives of
the company. The brief discussion related to the shoe campaign of the Adidas are given below:
 To create the information of the products on the minds of the customers in 3 months.
 To increase the margins of the profit by 2% in 3 years.
 Increases the loyalty of the customers towards the company (Mirror, 2019).
 Increase social media engagement of the customer by10%
 setting positive image of the company.
Success measurement
There are different measures are present in the market which the management of the Adidas has
used to measure the success of the campaign and the brief discussion related to the same are
given below:
 The increment in the likes and share of social media applications.
 Review of the newspaper provide considerable idea of the success.