Industry Analysis of Admiral Sportswear: Business and the Business Environment

Pearson BTEC Higher National Diploma in
Business Management
Unit 1 Business and the Business Environment
Portfolio of Industry Analysis
Factsheets (Part 1)
Environmental Business Audit
Presentation (Part 2)
Name:
ID:
Table of Content
1

Part 1: Portfolio
1.0 An introduction to sub-sectors and the different types of organisation in
the industry, the market size and the growth of the international business
environment p
2.0 A factsheet for a selected sub-sector sports company p-p
2.1 Background details of the organisation p
2.2 The products and services it offers p
2.3 The size and scope of the organisation p
2.4 Vision, mission and business objectives p
2.5 The organisational and legal structure p
2.6 Stakeholders’ analysis p
3.0 An organisational functional structure flow chart p
4.0 How internal departments, for example - finance, marketing, work
together to meet business objectives p
5.0 Conclusions p
References p
2

1.0 An introduction to sub-sectors and the different types of
organisation in the industry, the market size and the growth of
the international business environment
Private sector: Private sector organisation are those which are not run by any government
entities. These companies are part of economic system of country and is operated by
individual person and companies with goal of earning profit (Borodai 2017). This
organisation is concerned with increasing marketing share to earn more profit and also to
improve brand image. Example of private sector organisation is Admiral Sportswear.
Purpose: Purpose of private organisation is to increase their sales which helps them to earn
more profit from firm. Admiral Sportswear is providing good quality products to their
customers which helps them to attract more customers towards their brand.
Legal structure: Private sector organisation includes different types of legal structure based
on corporate business structure. It includes following business structure which are as follows:
 Partnership: Partnership refers to a formal agreement between two or more parties
which helps to manage and operate business and also share profit (Chawinga and
Chipeta, 2017). All partners are work for common goals of earning profit and are also
liable for sharing responsibilities, liabilities, profit and losses.
 Sole proprietorship: Sole proprietorship is one of business structure which is run by
a single owner and also pay income tax on profit earned by them. In this structure,
owner is responsible for taking business decision and also for success and failure of
business.
 Corporation: Corporation is an organisation which includes grow of people or
company to authorise single activity. These organisation includes different members
who perform business activities in order to earn profit for business.
Public sector: Public sector organisation are those organisations which is operated by government
and provide their services to people of that country (Davies and Rašković, 2017). This sector of
organisation is managed and operated by government and political parties. These organisations get
funds from different sources like tax, financial transfer and fees. Example of public sector
organisation is BBC.
3

Purpose: Purpose of public sector organisation is offer different products and service to
citizen of country for their well fare. BBC is public sector organisation which is providing
right information and news to their audience related to education, entertainment.
Legal structure: There is a specific legal structure of public sector organisation which helps
them to carry out their operation smoothly without any disturbance. BBC is an organisation
which includes interference of central government in their legal structure.
 Local government: Organisation which is adopting local government structure needs
to adopt all rules and regulation developed by local authorities (Gabryelczyk and
Roztocki, 2018). In this types organisation, decision is made by local government
bodies.
 Central government: Business which is considering central government structure is
run and operated by management but ultimate decision and funds can be access by
central government. These organisations provide their services to all citizen of nation.
 State government: Companies which is adopted state government structure can be
considering all rules and regulation made by state government. This organisation is
providing their services to citizen of that states.
Voluntary organisation sector: Voluntary organisation sectors is one which includes
companies whose main goal is to work for social welfare and create social impact instead of
profit. These organisation is working to meet requirement of society as well as people.
Example of voluntary organisation is Oxfam.
Purpose: Voluntary organisation is focusing on resolving issues of society and community.
These organisation is providing products and service in order to meets needs of society.
These organisation is not working for earning profit and is also known as non-profit
organisation.
Legal structure: Legal structure of voluntary organisation includes systematic ways in
which this organisation is run and operated. Legal structure of voluntary organisation is
mentioned below:
 Charity: Voluntary organisation includes this types of business structure which
collect funds for working through charity (Kache and Seuring, 2017). In this
organisation, charity is done by individual on basis of their own will for social
welfare.
 Trust: It is another organisation structure in which trustee of company is contributing
their funds and resources for effective functioning of business. Trustee is a person
4

who is providing funds to an organisation in order to carry out their task and
activities.
Analyse how the structure, size, and scope of different organisations link to the
business objectives and product and services offered by the organisation
chosen for the purpose.
In the functioning of a business, the structure, size and scope of a company helps the
business to achieve set targets and objectives within a set time frame. The structure is
organised in many international organisations which helps a company to deliver best business
practices. All major companies focus on selecting well organised structure and size of
different organisations in order to perform in an optimum manner at the marketplace. Major
companies also focus on operations management in order to develop quality production in a
set period of time. The companies also realise, growth of business goals and objectives on the
basis of organisational needs in order to develop sustainable growth at the marketplace. The
companies also focus on implementation of planning and strategy according to nature and
size of a business.
Company with good organisation structure can be able to attain their organisation objectives.
Organisation with less numbers of people who are unaware about their roles and
responsibility can be unable to attain their objectives. Size also play important role in which
business is attaining their objectives as organisaiton with large size is setting big objectives in
compare to small companies.
2.0 A factsheet for a selected sub-sector sports company
2.1 Background details of the organisation
Admiral Sportswear is UK based sportswear brand which is focusing on association of football. It was
introduced by Cook and Hurst in the year 1914. It is providing sport wear to cricket, athletics and
cycling. It is originally created for purpose of undergarment brand in the wear 1914 but later on this
organisation is switching to different sports wear to athletes. There are various team which is
sponsored by Leeds United, England National team, Manchester United and other teams. It is one of
organisation which is providing their products and service in around 45 countries. It also also looking
for purpose of developing network of licensees across different territories as well as market sector. It
encourages different interest parties in order to provide present licensing opportunities. It is one of
recognised brand UK and is a sporting icon of UK.
5

2.2 The products and services it offers
Product and service offered by Admiral Sportswear is different sport wear to different cricket,
athletics and cycling. It is one of organisation which is ensuring customers will have sportswear
which is providing comfortable wear to customers. This organisation is concerned with needs,
requirement and wants of customers and develop products as per requirement of their customers.
2.3 The size and scope of the organisation
Admiral Sportswear is one of large organisation which is providing their products and
service. It has sponsorship of different team which are playing at national and international
level. It is working in market in order to provide satisfaction to needs and wants of consumer
and also provide growth and success to company. It is adopting different technologies for
production of their products which improve quality of their products and service and also
enhance satisfaction of customers.
2.4 Vision, mission and business objectives
Vision: Vision of Admiral Sportswear is to provide to be most recognised sportswear brand in
world with providing satisfaction to needs and wants of their consumer.
Mission: Mission of Admiral sportswear is to provide comfortable sportswear to their customer in
order to enhance their experience and also provide solution to problems faced by customers related to
sports.
Business objectives: Business objectives of Admiral Sportswear is to provide sportswear
to customers which in turn provide solution to problem faced by companies. It is one of
organisation which has various business opportunity in sports industry.
6

2.5 The organisational and legal structure
Admiral Sportswear is one of organisation which is adopting functional organisation
structure as it has different functions in their organisation. There are different division related
to purchase, marketing, finance, human resource and information and technology. Adoption
of this organisation structure provide various benefits to Admiral Sportswear as provide
freedom to different division and also allow them to develop different strategies for different
department. Private sector organisation can adopt sole proprietorship, partnership,
corporation.
2.6 Stakeholders’ analysis
Level of interest
Level of power High Low
High Investors and owners Government and
communities
Low Employees Customers
Stakeholder analysis can be described as a framework which assist in identification of people
that have interest and power in specific power and project in order to manage operation.
There are different types of stakeholders in Admiral Sportswear like government, employees,
customers, investor and many more. Stakeholder analysis of company consist following
which are mentioned below:
High power and high interest: it is category which includes investors and owner as they
have huge power as well as interest in productivity, profit and efficiency is organisation.
Investor and owner of Admiral Sportswear is making different decision for purpose of
improving performance and productivity of company for attainment of business objectives.
High power, Low interest: Government and community members fall in this category as in
context of Admiral Sportswear, government has high power to create impact over business
but does not have much interest in company.
Low power and high interest: Employees fall in this categories as they have low power in
order to management of company but has high interest in decision of company as it create
impact over their work.
Low power and low interest: Customers are another important stakeholder who has low
interest and low power in context of company.
7

the advantages and disadvantages of interrelationships between organisational functions and
the impact that can have upon organisational structure for the chosen organisation.
The interrelationships between organisational functions and their impact performs
majority of functions in a well defined manner. The major advantage of relationship between
organisational functions is that, it develops good coordination between employees. Increasing
coordination between companies also require application of organised structure in order to
gain marketplace success. It is a major role and responsibility of strategic management of a
company to frame appropriate planning framework for developing systematic relationship
between employees. Another main advantage of maintaining good relationship between
employees creates a good and effective internal environment in the business entity.
These interrelation among different function increase effectiveness of companies as it
increase cooperation among members of companies and also allow them to make informed
decision as decision taken in one function unit is to be communicated to another unit.
The major disadvantage of interrelationship among organisation function, it creates conflicts
between employees which are hard to resolve. It create disadvantage for company by
increasing competitiveness among functional branch.
8

Pearson BTEC Higher National Diploma in
Business Management
Unit 1 Business and the Business
Environment
Portfolio of Industry Analysis
Factsheets (Part 1)
Environmental Business Audit
Presentation (Part 2)
Name:
ID:
0

Table of Content
Part 1: Portfolio
1.0 An introduction to sub-sectors and the different types of
organisation in the industry, the market size and the growth of the
international business environment p
2.0 A factsheet for a selected sub-sector sports company p-p
2.1 Background details of the organisation p
2.2 The products and services it offers p
2.3 The size and scope of the organisation p
2.4 Vision, mission and business objectives p
2.5 The organisational and legal structure p
2.6 Stakeholders’ analysis p
3.0 An organisational functional structure flow chart p
4.0 How internal departments, for example - finance, marketing,
work together to meet business objectives p
5.0 Conclusions p
References p
1

1.0 An introduction to sub-sectors and the different types of
organisation in the industry, the market size and the growth of
the international business environment
Private sector: Private sector organisation are those which are not run by any government
entities. These companies are part of economic system of country and is operated by
individual person and companies with goal of earning profit (Borodai 2017). This
organisation is concerned with increasing marketing share to earn more profit and also to
improve brand image. Example of private sector organisation is Admiral Sportswear.
Purpose: Purpose of private organisation is to increase their sales which helps them to earn
more profit from firm. Admiral Sportswear is providing good quality products to their
customers which helps them to attract more customers towards their brand.
Legal structure: Private sector organisation includes different types of legal structure based
on corporate business structure. It includes following business structure which are as follows:
 Partnership: Partnership refers to a formal agreement between two or more parties
which helps to manage and operate business and also share profit (Chawinga and
Chipeta, 2017). All partners are work for common goals of earning profit and are also
liable for sharing responsibilities, liabilities, profit and losses.
 Sole proprietorship: Sole proprietorship is one of business structure which is run by
a single owner and also pay income tax on profit earned by them. In this structure,
owner is responsible for taking business decision and also for success and failure of
business.
 Corporation: Corporation is an organisation which includes grow of people or
company to authorise single activity. These organisation includes different members
who perform business activities in order to earn profit for business.
Public sector: Public sector organisation are those organisations which is operated by government
and provide their services to people of that country (Davies and Rašković, 2017). This sector of
organisation is managed and operated by government and political parties. These organisations get
funds from different sources like tax, financial transfer and fees. Example of public sector
organisation is BBC.
Purpose: Purpose of public sector organisation is offer different products and service to
citizen of country for their well fare. BBC is public sector organisation which is providing
right information and news to their audience related to education, entertainment.
2

Legal structure: There is a specific legal structure of public sector organisation which helps
them to carry out their operation smoothly without any disturbance. BBC is an organisation
which includes interference of central government in their legal structure.
 Local government: Organisation which is adopting local government structure needs
to adopt all rules and regulation developed by local authorities (Gabryelczyk and
Roztocki, 2018). In this types organisation, decision is made by local government
bodies.
 Central government: Business which is considering central government structure is
run and operated by management but ultimate decision and funds can be access by
central government. These organisations provide their services to all citizen of nation.
 State government: Companies which is adopted state government structure can be
considering all rules and regulation made by state government. This organisation is
providing their services to citizen of that states.
Voluntary organisation sector: Voluntary organisation sectors is one which includes
companies whose main goal is to work for social welfare and create social impact instead of
profit. These organisation is working to meet requirement of society as well as people.
Example of voluntary organisation is Oxfam.
Purpose: Voluntary organisation is focusing on resolving issues of society and community.
These organisation is providing products and service in order to meets needs of society.
These organisation is not working for earning profit and is also known as non-profit
organisation.
Legal structure: Legal structure of voluntary organisation includes systematic ways in
which this organisation is run and operated. Legal structure of voluntary organisation is
mentioned below:
 Charity: Voluntary organisation includes this types of business structure which
collect funds for working through charity (Kache and Seuring, 2017). In this
organisation, charity is done by individual on basis of their own will for social
welfare.
 Trust: It is another organisation structure in which trustee of company is contributing
their funds and resources for effective functioning of business. Trustee is a person
who is providing funds to an organisation in order to carry out their task and
activities.
3

2.0 A factsheet for a selected sub-sector sports company
2.1 Background details of the organisation
Admiral Sportswear is UK based sportswear brand which is focusing on association of football. It was
introduced by Cook and Hurst in the year 1914. It is providing sport wear to cricket, athletics and
cycling. It is originally created for purpose of undergarment brand in the wear 1914 but later on this
organisation is switching to different sports wear to athletes. There are various team which is
sponsored by Leeds United, England National team, Manchester United and other teams. It is one of
organisation which is providing their products and service in around 45 countries. It also also looking
for purpose of developing network of licensees across different territories as well as market sector. It
encourages different interest parties in order to provide present licensing opportunities. It is one of
recognised brand UK and is a sporting icon of UK.
2.2 The products and services it offers
Product and service offered by Admiral Sportswear is different sport wear to different cricket,
athletics and cycling. It is one of organisation which is ensuring customers will have sportswear
which is providing comfortable wear to customers. This organisation is concerned with needs,
requirement and wants of customers and develop products as per requirement of their customers.
2.3 The size and scope of the organisation
Admiral Sportswear is one of large organisation which is providing their products and
service. It has sponsorship of different team which are playing at national and international
level. It is working in market in order to provide satisfaction to needs and wants of consumer
and also provide growth and success to company. It is adopting different technologies for
production of their products which improve quality of their products and service and also
enhance satisfaction of customers.
2.4 Vision, mission and business objectives
Vision: Vision of Admiral Sportswear is to provide to be most recognised sportswear brand in
world with providing satisfaction to needs and wants of their consumer.
Mission: Mission of Admiral sportswear is to provide comfortable sportswear to their customer in
order to enhance their experience and also provide solution to problems faced by customers related to
sports.
Business objectives: Business objectives of Admiral Sportswear is to provide sportswear
to customers which in turn provide solution to problem faced by companies. It is one of
organisation which has various business opportunity in sports industry.
4

2.5 The organisational and legal structure
Admiral Sportswear is one of organisation which is adopting functional organisation
structure as it has different functions in their organisation. There are different division related
to purchase, marketing, finance, human resource and information and technology. Adoption
of this organisation structure provide various benefits to Admiral Sportswear as provide
freedom to different division and also allow them to develop different strategies for different
department. Private sector organisation can adopt sole proprietorship, partnership,
corporation.
2.6 Stakeholders’ analysis
Level of interest
Level of power High Low
High Investors and owners Government and
communities
Low Employees Customers
Stakeholder analysis can be described as a framework which assist in identification of people
that have interest and power in specific power and project in order to manage operation.
There are different types of stakeholders in Admiral Sportswear like government, employees,
customers, investor and many more. Stakeholder analysis of company consist following
which are mentioned below:
High power and high interest: it is category which includes investors and owner as they
have huge power as well as interest in productivity, profit and efficiency is organisation.
Investor and owner of Admiral Sportswear is making different decision for purpose of
improving performance and productivity of company for attainment of business objectives.
High power, Low interest: Government and community members fall in this category as in
context of Admiral Sportswear, government has high power to create impact over business
but does not have much interest in company.
Low power and high interest: Employees fall in this categories as they have low power in
order to management of company but has high interest in decision of company as it create
impact over their work.
Low power and low interest: Customers are another important stakeholder who has low
interest and low power in context of company.
3.0 An organisational functional structure flow chart
5