Advantage and Disadvantage of Using Social Network
Added on 2020-03-28
14 Pages2937 Words107 Views
Advantage and disadvantage of usingsocial network in tourism business inIndia1
Table of Contents1. Introduction............................................................................................................................32. Project Objective....................................................................................................................33. Project Scope..........................................................................................................................34. Literature Review...................................................................................................................3Advantages.............................................................................................................................3Disadvantage..........................................................................................................................45. Research Questions/Hypothesis.............................................................................................5Primary Question...................................................................................................................5Secondary Questions..............................................................................................................56. Research Design and Methodology.......................................................................................5Research philosophy..............................................................................................................5Research approach.................................................................................................................6Research design......................................................................................................................6Qualitative research................................................................................................................6Research strategy...............................................................................................................6Sampling technique............................................................................................................7Sample size.........................................................................................................................7Quantitative research..............................................................................................................7Research strategy...............................................................................................................7Sampling technique............................................................................................................7Sample size.........................................................................................................................7Data collection methods.....................................................................................................8Data analysis methods........................................................................................................87. Research Limitations..............................................................................................................88. Time Schedule....................................................................................................................82
1. IntroductionIn recent time the technological disruptive development has impacted many industries aroundthe world in regards to the way of doing the business traditionally. There is great deal ofdependency on the data or information in this industry. The people who are travelling, like togather as much as possible information regarding their schedule, location and other facilitiesto reduce the risk associated with this process (Hudson and Thal, 2013). But there used to begap in the information and that place is now currently fulfilled by the social median. In recenttime the rapid internet penetration rate along with the increasing use of mobile devicescreated appropriate environment for the social media popularity. The information gap isfulfilled through the social media information source and this process also has high reliabilityas the information provider is the original user (Bramwell, 2011). Considering this thebusiness in the tourism sector has to adapt with this situation by understanding the positiveand negative side of it. 2. Project Objective The project would evaluate the current tourism business in India and how it is impacted bythe advantage and disadvantages of the social media network. 3. Project ScopeThe specific design of the research would evaluate the advantage and disadvantage created bythe new social media on the tourism industry. For the location, the research would focus onIndia which has a diverse population, language, culture and geographical area (Mishra et al.,2011). So the exploration and information need from a tourist’s perspective would also bediverse. It would be interesting to explore these needs and how the social media fits into thisby creating advantages and disadvantages to the industry.4. Literature ReviewIn India the technological advancement, increasing use of the mobile phones, increasingreach of mobile and internet connections has positively influenced the use of social mediawhich in turn like many other industry also impacted the tourism industry. 4
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