Advertisement and Promotion in Ledbury Restaurant
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Added on 2020-01-28
Advertisement and Promotion in Ledbury Restaurant
Added on 2020-01-28
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1:...........................................................................................................................................1a. Differences between leadership and management:.............................................................2b. Role of leader and function of manager that applied in different situations .....................4c. Theories and models of leadership approach......................................................................5TASK 2:...........................................................................................................................................7a. Key approaches to operations management and the role that leaders and managers play.7b. Importance and value of operations management in achieving business objectives..........9c. Factors within the business environment that impact upon operational management anddecision-making by leaders and managers...........................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONThe management of every business organization plays a vital role in developing businessprospects by managing all its operations effectively and systematically. Better management oforganizational operations will help business to flourish and prosper thereby attaining bestcustomer base and recognition (Fitzsimmons, et. al., 2006).In this study, Ledbury restaurant of London has been considered whose Leadership andManagement Development programme will be discussed in detail. All staffs or employees areconsidered to be most significant stakeholders in the organizations and thus in order to manageall operations effectively, it is of utmost importance for management of Ledbury to imbibeproper leadership qualities and attributes which will make all staffs motivated and thus increasetheir performance standards (Stevenson & Sum, 2002). The purpose of this study is to point outexact differences between leadership and management and impact of applying Situational andContingency theories of leadership over success of a restaurant.Moreover, it will discuss how a manager of the restaurant is capable of becoming aneffective leader by increasing quality, efficiency and responsiveness of business. For gainingcompetitive advantage and profit, management of restaurant should manage and control alloperations and responsibilities by taking effective decisions which can ensure delivery of bestquality of food and services to its customers. TASK 1:Leadership and management are two most significant and considerable terms whichfocuses upon the success and competitiveness of the organizations. It is much likely thatleadership and management must go simultaneously hand in hand. Though they are not the samething, but they are linked with each other. It can be said that both these concepts complementeach other in carrying out the business prospects proficiently. Without proper leadership andmanagement practices, it is impossible for any organization to maintain stability andeffectiveness of their operations. In order to assess whether all operations of Ledbury restaurantare managed well and effective services are being delivered to customers by staffs, it is importantto study the actual concepts of leadership and management in detail.1
a. Differences between leadership and management:Though both terms ‘leadership’ and ‘management’ are essential for maintaining highquality standards of operations but they differ from each other considerably. In the restaurantbusiness, managers need to develop certain leadership qualities or skills that will help them togain trust and loyalty of employees as well as motivate them to stay connected to theirworkplaces. Both leaders and managers play a significant role in improving quality of operationscarried out in organizations. It is duty of managers to plan, decide, organize and coordinate allactivities with employees so as to make them understand their job roles. On the other hand,leaders are likely to inspire and motivate staffs so as to encourage them at work. Differencesbetween this two can be best highlighted with help of the following table:Aspects of comparisonLeadership ManagementDefinition and meaningLeadership is considered to be askill or quality that focuses onleading subordinates or staffs inan appropriate way for achievingdesired objectivesManagement is referred tothe process of planning,designing, organizing andcoordinating all operations oforganizations effectively soas to derive favourableoutcomesBasisLeadership is completely basedupon building up trust betweenthe leaders and staff (Yukl, 2002)Management practices arewholly based onadministering and controllingthe operations of theorganizationsPowerLeaders influence staffs to dotheir operations correctly andthey build up power with themand work to support themManagers on the other handbelieve in ruling the staffsand take full control overthemFocusLeaders are focused uponencouraging and bringing inpositive changes into theorganizational operationsManagers mainly emphasizeupon ensuring stability andfirmness into theorganizations Putting emphasis uponLeadership is all about inspiringand motivating employees in aneffective manner so that they cangain interest in putting moreefforts at workManagers emphasise mostlyupon managing andcontrolling all the activitiesof organizations therebyassuring the effectiveness ofworkStrategies adoptedLeaders are mainly proactive,definite relevant leadership stylesManagers are reactive innature and they tend to react2
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