Emerging Trends in the Hospitality Industry

Emerging Trends in the
Hospitality Industry

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Different leadership styles and practices within organization...........................................1
2. Importance of two concepts “ Organization responsibility and “responsible leadership”. 4
3. The way CSR delivers benefits to Ledbury restaurant and wider community...................7
4. Evaluation of social media practices and its implication in context of better customer's
satisfaction and experienced...................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality and tourism is the largest sector of United Kingdom that contribute in
generating lot of employment and revenue within economy. It is one of the most growing
industry across worldwide as there are various individuals that like to tour and travel different
destination in order to have fun and enjoyment. So, company in order to earn profit has provided
various facilities to customer's so that they can enjoy their leisure time. External environment is
dynamic in nature as there are continuous changes that directly impact on growth and operation
of company operating in hospitality industry. Leader plays an crucial role in organizations by
motivating employees to work hard so that it can earn maximum revenue in limited time frame.
Nowadays, customers are forcing company to take steps towards Corporate social
responsibilities as they are part of society, so they need to provide benefits to them.
This report is about Ledbury restaurant operating in London, England that has been
opened in 2005, 16 years ago that focused on providing better quality products and services to
customer's. So, it has contained information related to different leadership styles, organizational
responsibilities and responsible leadership. Moreover, it has specified about CSR and its benefits
to organization as well as wider community. At last, it covered detailed regarding impact of
social media practices on customer's satisfaction and growth of company in hospitality industry.
MAIN BODY
1. Different leadership styles and practices within organisation
Leadership is an inspiring personality that motivate employees to enhance their overall
performance and productivity so that company can retained its market share for longer time
frame. They direct and guide individuals regarding the way particular task can be completed
thus contribute in yielding maximum outcome. So, overall it can be stated that leadership is
process of assisting employees to complete specific task in better manner for achievement of
Ledbury restaurant end goals (Rabiul and Yean, 2021). The different leadership styles that has
been used by diverse organization operating in hospitality industry can be illustrated as follows:
DEMOCRATIC LEADERSHIP STYLE
It is most common leadership style that is used by leader of hospitality industry to
manage diverse individuals so that several tasks can be completed in better manner. In this style,
leader takes opinion of employees or team member while taking any decision related to growth
and expansion of business. Thus, in democratic style, leader motivate team member to freely
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share their view, ideas and opinion that can be fruitful for company (Yaseen, Al-Janaydab and
Alc, 2018).
ADVANTAGES DISADVANTAGES
 The biggest advantages of making use
of democratic leadership styles is that it
helps in raising morale and motivation
level of individuals.
 Another advantages is that leader get
innovative and creative idea regarding
the way operation can be made more
better.
 It can be stated that large number of
individual s may not be agreed to
particular idea or point of view.
 At the same time it is difficult to
maintain coordination between diverse
range of individual to work as team for
common goals.
AUTOCRATIC LEADERSHIP
In this type of leadership style, leaders does not incorporate points of view of employees
rather than solely take all decision that can be good for organization. There are numerous leaders
in hospitality organization that are making use of autocratic leadership styles in which they
command order which needs to be followed by subordinate. Thus, such leaders have enough
skill, knowledge, experienced as well as capabilities to take decision that can be helpful for
growth and development of company (Reunanen and Kaitonen, 2017).
ADVANTAGES DISADVANTAGES
 Contribute in faster decision-making as
leaders is solely responsible for taking
all decision that can be helpful in
achievement of end goals.
 Leaders is more experience and
knowledgable so it can effectively
handle the situation and contribute in
smooth operation of business.
 On the other hand it can be stated that
autocratic leadership style is rarely
effective as employees get dissatisfied.
As leaders does not take their view
while making any decision.
TRANSFORMATION LEADERSHIP STYLE
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