Integrated Marketing Campaign for Reliance JIO

INTEGRATED
MARKETING
CAMPAIGN

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
The main aim and strategies of launching JIO: ..........................................................................3
Marketing strategies of Reliance JIO: ........................................................................................4
Promotional Strategies of JIO Company:...................................................................................4
SWOT Analysis of Reliance JIO:...............................................................................................6
Public Relations in the JIO Company:........................................................................................7
CONCLUSION ...............................................................................................................................7
REFERNCES:..................................................................................................................................8
Books and Journals:....................................................................................................................8

INTRODUCTION
Integrated Marketing Campaign is the combination of various channels such as emails,
content, social media, display advertising with a intention or motive to convey message to the
viewers. It has been come into action to convert viewers or audience into customers. This type of
campaigns having more success than single advertisements (Bae, I. H. and Zamrudi, M. F. Y.,
2018). It also includes sales strategies. This report is going to discuss on the Reliance Industries
which is a Indian Multinational Conglomerate Company. Its headquartered in Mumbai, India. It
is owned by Dhirubai Ambani on 8th May, 1973. Reliance Industries owns their business across
India served in petrochemicals, energy, natural resources, telecommunications, retails. It is one
of the most reputed and profitable companies in whole India. The chairman and MD (Mukesh
Ambani) of Reliance Industries wanted a pan-India presence by offering smart devices,
broadband services, internet, telephonic and messaging facilities and also have variety of
entertainment packages.
MAIN BODY
TASK
Marketing refers the activities perform by a company to promote the buying and selling
of a product, service or brand. These can includes advertising, public relations, sales with a
motive of delivering products or services to the consumers, or to the third party or other
businesses as well (Billard, T. J., 2018). The main goal of marketing is create revenue for the
brand or company. It can be achieve through the execution of strategic digital activities that
influences traffic, sales and qualified leads and also with the direct collaboration with the sales
team of the Reliance Industries. In 2016, Reliance has launched their JIO in the market, within
the first month of their launch, the company having their 16 million users. The monopoly has
been created by the Ambani with their JIO range.
The main aim and strategies of launching JIO:
The Company wanted to create entire ecosystem with Reliance JIO. The company has
recognised the universal truth and norm of the new industry through their strategies that
customers either pay for calls and chat messages or for internet data rather than paying for both
in their telecommunications industry. Initially the JIO started with Rs. 150 in which the user get:-