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Persuading Target Customers through Noodle Brand Image

   

Added on  2019-09-26

11 Pages2297 Words380 Views
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Running Head: Advertisement ManagementADVERTISEMENTMANAGEMENTNoodles
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Advertisement Management 1Table of ContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................1Background of Product....................................................................................................................2Target Audience...............................................................................................................................2Integrated Marketing communication Objectives...........................................................................3Creative Strategies...........................................................................................................................5Media Plan.......................................................................................................................................5Advertisement Campaign Evaluation and Impact of Ethical Issues................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................8
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Advertisement Management 2Executive SummaryToday, it can be seen that a large number of firms spend a large part of their investment in the promotion of their food and service. This paper defines the main motives of the advertisement campaign behind using the promotional mix or integrated marketing communication as promotional tools. Furthermore, noodles are taken as a product in the presented paper. Apart of this, elements of the promotional plan or alternative media of advertisement campaign also defined. All these tools are especially utilized to define their roles in the success of advertisementcampaign of noodles.IntroductionIntegrated marketing communication is an approach utilized by different firms to coordinate and brand their marketing efforts across multiple communication channels (Percy, 2014). Use of integrated marketing communication is increased due to the change of focus from mass advertising to niche marketing. Apart of this, it is also considered as a strong marketing tool which ultimately proves helpful in accomplishing the objectives of the marketing campaign. In this paper, we will discuss the marketing campaign of Noodles. The marketing campaign of Noodles focuses on identifying the target audience to which the product can serve in an effective manner. Communication plays an important role in making successful the marketing campaign of Noodles (Thorson, 2013). All this is because communication is considered as an essential part of an organization to promote their brands to end-users as well as potential customers. Promotionin broad context enhances brand awareness and also increases the potential sale of the product.
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Advertisement Management 3Background of ProductThe chosen product for the advertising campaign is noodles which are largely demanded by children as well as the youngsters. It is a staple food in different cultures which developed by utilizing unleavened dough (Shin, 2013). The dough is extruded, rolled or stretched to cut it into different shapes. It is available in different varieties among the countries. It is considered the firstpriority of every youngster and children. It is because noodles give them huge satisfaction. Now, it is being utilized widely in different family occasions. It has become the most popular food types and flavors in the world. It is available in different flavors which satisfy the different requirements of individuals. It also works as a core ingredient in some other dishes. Generally, noodles are cooked in boiling water. But sometimes, it also cooked with the help of cooking oil or salt added (Nagayama, 2015). They can be refrigerated for a short time span period. Thus, it can be said that noodles have the number one food product preferred by more and more consumers especially children. Target AudienceTarget the potential customers is considered the first priority of every organization. It is a core step of promotion. In this campaign of advertisement, the target audience for noodles is children who are under the age of 12. Noodles satisfy the demand and requirements of children by providing them a yummy taste. Promotion of the Noodles is done for enhancing the number of children who interested in purchasing the product (Gilbert, 2013). It proves an efficient tool in generating profit. For attracting a large number of children, it presented with different flavors, and they can purchase as per their own taste and preferences. All this makes the noodles, and it's different dishes attractive and will able to attract a large number of children.
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