Advertisement Management Assignment On Noodles

Added on - 25 Sep 2019

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Running Head: Advertisement ManagementADVERTISEMENTMANAGEMENTNoodles
Advertisement Management1Table of ContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................1Background of Product....................................................................................................................2Target Audience...............................................................................................................................2Integrated Marketing communication Objectives...........................................................................3Creative Strategies...........................................................................................................................5Media Plan.......................................................................................................................................5Advertisement Campaign Evaluation and Impact of Ethical Issues................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................8
Advertisement Management2Executive SummaryToday, it can be seen that a large number of firms spend a large part of their investment in thepromotion of their food and service. This paper defines the main motives of the advertisementcampaign behind using the promotional mix or integrated marketing communication aspromotional tools. Furthermore, noodles are taken as a product in the presented paper. Apart ofthis, elements of the promotional plan or alternative media of advertisement campaign alsodefined. All these tools are especially utilized to define their roles in the success of advertisementcampaign of noodles.IntroductionIntegrated marketing communication is an approach utilized by different firms to coordinate andbrand their marketing efforts across multiple communication channels (Percy, 2014). Use ofintegrated marketing communication is increased due to the change of focus from massadvertising to niche marketing. Apart of this, it is also considered as a strong marketing toolwhich ultimately proves helpful in accomplishing the objectives of the marketing campaign. Inthis paper, we will discuss the marketing campaign of Noodles. The marketing campaign ofNoodles focuses on identifying the target audience to which the product can serve in an effectivemanner. Communication plays an important role in making successful the marketing campaignof Noodles (Thorson, 2013). All this is because communication is considered as an essential partof an organization to promote their brands to end-users as well as potential customers. Promotionin broad context enhances brand awareness and also increases the potential sale of the product.
Advertisement Management3Background of ProductThe chosen product for the advertising campaign is noodles which are largely demanded bychildren as well as the youngsters. It is a staple food in different cultures which developed byutilizing unleavened dough (Shin, 2013). The dough is extruded, rolled or stretched to cut it intodifferent shapes. It is available in different varieties among the countries. It is considered the firstpriority of every youngster and children. It is because noodles give them huge satisfaction. Now,it is being utilized widely in different family occasions. It has become the most popular foodtypes and flavors in the world. It is available in different flavors which satisfy the differentrequirements of individuals. It also works as a core ingredient in some other dishes. Generally,noodles are cooked in boiling water. But sometimes, it also cooked with the help of cooking oilor salt added (Nagayama, 2015). They can be refrigerated for a short time span period. Thus, itcan be said that noodles have the number one food product preferred by more and moreconsumers especially children.Target AudienceTarget the potential customers is considered the first priority of every organization. It is a corestep of promotion. In this campaign of advertisement, the target audience for noodles is childrenwho are under the age of 12. Noodles satisfy the demand and requirements of children byproviding them a yummy taste. Promotion of the Noodles is done for enhancing the number ofchildren who interested in purchasing the product (Gilbert, 2013). It proves an efficient tool ingenerating profit. For attracting a large number of children, it presented with different flavors,and they can purchase as per their own taste and preferences. All this makes the noodles, and it'sdifferent dishes attractive and will able to attract a large number of children.
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