Marketing Communications

Marketing Communications

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
Analysis and evaluation of the marketing communication of chosen company for the UK
market..........................................................................................................................................4
TASK 2............................................................................................................................................8
Analysis of the digital marketing communication strategies of the selected competitors..........8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing communication mentions to the process of communicating and interacting the
people and consumers with the product and services of the company. For this the organization
use different communication channels and ways like promotion, sales promotion, events and
experiences, public abstraction and publicity, direct marketing, word of mouth marketing, person
selling and others. It can be an activity of creating awareness about the goods and services of the
organisation so that customers of the company aware with the existing products and new
products of the firm. Marketing communication is beneficial to the company because it assists to
determination merchandise, services and thoughts from manufactures to end users and builds or
keeps relationships with the target audiences prospect and other crucial stakeholders in the
organisation (Andrews and Shimp, 2017). This assignment is supported on Nestle which is a
Swiss transnational food and drink processing company and founded by Henrie Nestle in 1866
and headquartered in Vevey, Vaud, Switzerland. This company operate its business internally
with the help of different products like baby food, coffee, dairy products, confectionery,
chocolates,pet food etc. This report will discuss about the marketing communication of the
company for the UK market in terms of extent to which they are integrated. Further, will explain
about the digital marketing communication strategies of the competitor of the selected company
and impact of it which has had on its success over the last five years.
TASK 1
Analysis and evaluation of the marketing communication of chosen company for the UK market
Overview of the organisation
Nestle is a Swiss international company which operate its business internally with the
help of number of customers like milk products and baby food, cookie dough, Maggi noodles,
breakfast cereals, bottled water, ice cream, pet foods and others. This organization was
established by Henri Nestle in 1866 and this company offer its products to its international

customers (Batra and Keller, 2016). The firm sell its products in 190 countries of the world
which help in enhancing quality of life and contributing to a healthier future.
Marketing communication
It refers to those techniques and tools which are used by the organisation and a business
person to convey the promotional information to the individual about their products and services.
It can be a plan of action and plan of action which is utilised by a firm to compass their target
market by different kinds of communication. There are several tools and method which are used
by the company to get attention of the potential customers. Some important marketing
communications are brochures, pamphlets, emails, advertisements, websites, sales promotion,
campaign, exhibitions, personal selling, press release and others (Duffett, 2017). Marketing
communication is important for the company because it help the organisation in maximising the
magnitude of gross sales by supplying persuasive, illuminating and positive messages. It also
render new information by sending influencing communicate about products and services.
Marketing communication of Nestle for UK market
Nestle operate its business in UK market so the management do the company use good
marketing communication to provide information, aware and familiar its target audiences in UK.
So that they have clear information about the merchandise and services of the organisation and
easily purchase them. For this the company use various marketing abstraction tools and they are
mentioned beneath:
Marketing campaign- In UK, Nestle use this marketing communication way to make
consciousness about their products and services. They use non received media alternative to
good effect so as to support the brand image that they have formulated at the same time insure a
top of the mind recall in the minds of the target audiences. By organising these kind of event
marketing they communicate with the customers and deliver information about the products to
them. In the respective country, the organisation also sponsored some events like minor league
basketball and others so that it can aware the people with the brand.
Mass media- It is another marketing communication through which the administration of
the firm promote the company in UK so that customer remain it in their minds. It is the
inexpensive derivative in terms of monetary value. For this kind of communication, the company
use different technology which are used by the number of people. TV, Social media, internet,