Advertising and Marketing Communication

Running Head: Advertising and Marketing Communication 0
Advertising and
Marketing
Communication
(Student Name)

Advertising and Marketing Communication
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Table of Contents
Introduction......................................................................................................................................2
Situational Analysis.........................................................................................................................2
PEST Analysis.............................................................................................................................2
Five Forces Model Analysis........................................................................................................3
SWOT Analysis...........................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6
Appendices......................................................................................................................................7
PEST Analysis.............................................................................................................................7
Porter Five Forces Analysis.........................................................................................................7
SWOT Analysis...........................................................................................................................7

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Introduction
In recent years, it has been analyzed that most of the individuals are facing the issues of
homelessness. The furthermost often detailed aim in the year 2018 PIT Count for housing loss
was incompetence to emolument the fee. Moreover, 12% of persons stated a damage of employ,
as well as 3%, stated ability to discovery cover as their aim for the damage of housing (Latimer
et al., 2017). The Journey Home Strategy is Kelowna’s five-year plan to address the
homelessness with a focus on ensuring every individual has a place to call the home. For running
such a strategy over 2000 points of contact with the community combined to shape such a
strategy (Rezansoff et al., 2016). The journey to build such strategy began with a recognition that
an effective community response needed to be grounded in approaches that are proving to be
successful. Kelowna is one of the attractive communities with an excellent climate as well as has
a strong economy that attracts maximum migration as well as frequently driving the demand for
both the rental as well as ownership housing (Schaepe, 2018).
In the following report, there will be a detailed analysis of the environment that may affect the
overall performance of the company at a certain level.
Situational Analysis
PEST Analysis
Political Environment
Canada is one of the founding members of the United Nations as well as it is one of the
powerful countries. The country maintains healthy relationships with the other utmost influential

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republic in the domain which is the USA. They also maintain a healthy relation with France, the
United Kingdom and further republics in the world. Such a country enjoys a stable political
environment that supports The Journey Home to continue their business in such an environment
in an effective and efficient manner. The government supports the society to promote their
business to provide a home to homeless people.
Economic Environment
Canada is considered as the 10th largest economy in the world as of April; 2018. They
have a association in the Organization for Economic Co-operation and Development, The World
Trade Organization, the G20 as well as the Common Wealth of Nations. Approximately, 70% of
Gross Domestic Product is subsidized by its facility segment that employs over 75% of the
population of country. With a strong as well as dynamic economy, diverse as well as business
individuals, world-class substructure as well as one of the best banking systems in the world, the
country magnets the courtesy of the stockholders as well as industries around the world that
create an opportunity for the company to expand their business and target their consumers for
home rentals and purchases in an effective and efficient manner (Laycock et al., 2017).
Social Environment
Canada is considered as a 2nd largest country in the world by the area, however, their
populace is not that large than other countries. It is a varied republic. In fact, variety has played a
great role in the Canadian History as well as numerous persons call the republic a county of
strangers that represent that the percentage of migration in such country is high as a comparison
to another country that creates the issue of living in such country. It increases the demand of both
rentals as well as ownership housing in such country that provides a great platform for the