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International Hospitality Management Sample Assignment

   

Added on  2021-01-03

17 Pages5489 Words139 Views
INTERNATIONALHOSPITALITYMANAGEMENT

Table of ContentsINTRODUCTION...........................................................................................................................1TASK A...........................................................................................................................................1Background to international Hotel industry................................................................................1Background of Marriott Hotel West India Quay.........................................................................2SWOT analysis of Marriott hotel................................................................................................3TASK B...........................................................................................................................................4Background to Marriott Hotel as well as Emerging markets......................................................4PEST of emerging market...........................................................................................................5Analysis of SWOT and PEST.....................................................................................................7TASK C...........................................................................................................................................7Strategic model and frameworks within emerging market.........................................................7Justification of strategy...............................................................................................................9Practical application of scheme- 5 and 10 years ahead.............................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12

INTRODUCTIONInternational Hospitality Industry can be regarded as one of the most growing industry inthe world. It has seen major growth in the recent past due to high discretionary spendings offamilies as well as individuals within the Global environment. Travel and Tourism Industry hasbecome an important part of GDP of some countries that has resulted in the growth as well asdevelopment of their economy. There is a need to make sure that right kind of policies are beingmade for effective growth and development of this industry in the longer run. The current reportwill throw some light on the background of International hospitality industry, along with a detailknowledge of the same through SWOT and PESTLE Analysis. The report will also discuss thevarious policies framed by Marriott Hotels for effectively leading the Hospitality Industry in thelonger run. The strategic Models used by the organisation for gaining market share in thiscompetitive industry is also discussed in detail (Brotherton ed., 2012).TASK ABackground to international Hotel industryHospitality is one of the most growing industry and is a major part of any economicsystem in the longer run. The roles and characteristics of hospitality industry has gone throughmajor modifications in the recent past. Hotel Industry has gone through different changes overperiod of time, The services are now being offered to a higher number of people with an efficientuse of digital technology platforms. The Hotels now a days are now coming up various kinds ofservices like Spa's, Bars, Restaurants that are inbuilt within the hotel itself, the efficiency ofservices have also increased. 15% of the people in hospitality industry works in Hotel industry.Travel and Tourism has played a very crucial role in promotion of international trade atDomestic level and this leads to higher income generation along with Employment creation overlonger period of time. Through effective management of foreign tourists, a healthy relationbetween countries can be maintained which is beneficial for the foreign policies of the nation.There are various drawbacks of Growth in the Tourism Industry as well, these includes pollutionand polluted environment which damages the environment in general and hence is a negative forany country.After an Advancement in technology of commutation like Air Travel and High EndRailway tourism, the growth in the travel and tourism sector has boosted even more, also the1

process of digitisation within the economy has lead to effective growth and development of theindustry in general. There is a specific need to make sure that, every nation shall have right kindof policies of promoting growth in Tourism as well as travelling industry.(Source:- International passenger survey, 2015)The above Graph clearly states, the countries from which the visitors in UK has come up,Large Number of people has came up from north America as well as Europe, the growth oftourists from other countries was quite good enough as well. UK has tuned out to be one of themost attractive destination for visitors around the world. Usually in Hospitality Industry, Itincludes all Hotel Companies, Small as well as Large Restaurants, and Travel Agency etc. whichhelps in gaining better experience to visitors in general (Dawson and Abbott, 2011).Background of Marriott Hotel West India QuayMarriott Hotel is one of the biggest Hospitality company within the industry and ishaving diverse sorts of operations around the world. The hotel was opened up in 2004 and ishaving around 301 rooms which are located on the bottom 12 floors of the 33 story building aswell as 47 apartments within it. It is one of the property of Marriott Hotels and is growingrapidly. It has been able to serve the tourists and visitors of UK in an effective manner, throughits premium as well as luxury services over period of time. It is a luxurious Hotel that deliversworld class services to its customers, which are both local as well as international. It is situatedon the verge of sea line and thus gives a greater staying experience to the people within the hotel.Marriott Hotel Group is one of the most reputed group within the Hospitality Industry and is2

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