3.1- EXPLAIN PRIMARY TECHNIQUES OF BELOW-THE- LINE PROMOTION AND HOW THEY ARE USED IN AN INTEGRATED PROMOTIONAL STRATEGY FOR A BUSINESS OR PRODUCT •Marketing by direct mail:in this process the advertising or the promotion of such new smartphone in the individual's email id. It should be very much to the point, informative and so much professional that no one able to avoid the advertisement. •A door to door technique: door to door technique is another way to promote some products. One man has to sell the product to individuals one by one. The door to door process is very much familiar to the people. It is also a strong communication in the below the line advertising techniques. •Email Marketing: email marketing is also the affective technique of below the line marketing. In this Technique a Company or organisation run their campaign on their own, they use the email to promote their products. They target the customer to mail them directly.
OTHER TECHNIQUES USED IN THE BELOW- THE-LINE PROMOTION: •Individual selling:it is another selling plan associated with the marketplace sellers. Individual sellers are the small seller with few items or products to offer the customer. •Coupons: distribution of coupons to the consumers is the important technique in the below the line promotion. •Rebate: it’s an amount paid for refund or return on what has been contributed already. Mail rebate is very much common now. •Tread in policy: tread policy has different names like commercial policy or international policy.It means all the rules and regulation that are proposed to change or modify the international trend flow. Its Aim to boost up the nation's international trend. •Free or extra: free gifts or the extra products are offered to the consumer at a fixed range of marketing. •Loyalty programme: it is a reward programme that is offered by the company, who frequently buy the products. •Free trial: the free trial is offered to the customer before buying the products. •Discounts:discounts are available in some products that attract the customer to buy more and more.
DIFFERENT TYPES OF PROMOTIONS: •Advertising: Advertising is a form of promoting anything. That may be products, services, and image of the company.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
ADVERTISING IS MAINLY TYPE – FREE ADVERTISING, ADVERTISING •Free advertising:it is an informative communication absence of sponsor. •Main focus on reporting news, company’s information. •It uses the mass media (press conference, press release) •Advertising:the sponsor pays it. It mainly promotes the company good i.e. •Company’s products.The features of advertising are following- •It is a paid promotion strategy. •The aimed market is territorially scattered. •Mass media is used to transmit the message. •It’s an impersonal communication strategy. •The identical messages are chosen for company's advertisement.
DIFFERENCE BETWEEN THE PUBLIC RELATION AND ADVERTISING ARE AS FOLLOWS- •Public relations are full of informative messages. Such as achievements of accompanying, annual sports, yearly balance sheet, etc. •Advertising calls are needed the instant action when a public relation is engaged in building trust. •Repetitions are found in the advertising where the uniqueness is found in the public relation. •Public relations can achieve through the public dialogue. But it is useless in advertising.
SALES PROMOTION: •Offer an instant advantage to the customer- a price discount, a higher quantity at the same price, cost-free services, organise a contest. •The exceptional features of sales promotion – temporary advantage that is only available for the period. •Sales promotions performed an instant action. •Sales promotion got affected when the customers are not buying any products.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
TECHNIQUES USED IN THE SALES PROMOTIONS: •Price discount: specific discounts in particular products at the time of purchasing the product by the customers. •Rewards: few rewards are arranged for the regular customers by the company. Rewards may be expensive gifts for the consumer. •Games: some games are offered to the customer at the time of purchasing. Through winning, they are gifted with some products. •Contests: Contests are also held to offer the products as the gift to the consumer. •Gifts: company provided gifts as rewards to the customer as depend on their marketing of a specific product.