Advertising and Promotion: Strategies, Ethics, and Media Plan

Running head: ADVERTISING AND PROMOTION
ADVERTISING AND PROMOTION
Name of the Student
Name of the University
Author note

2ADVERTISING AND PROMOTION
Table of Contents
AdveeAdvertising strategy.........................................................................................................3
Reaction of the customer towards the product:......................................................................3
Purpose of the advertising strategy........................................................................................3
Ethical and regulatory issues..................................................................................................4
Creative strategy:...................................................................................................................4
Media Plan:............................................................................................................................5
Action plan and tactics...........................................................................................................6
References:.................................................................................................................................7

3ADVERTISING AND PROMOTION
Advertising strategy
Advertising strategy can also be defined as the blueprint to help an organisation to
increase the sales by creating awareness among the customer. An advertising strategy
addresses the key opportunity and problems that will have a huge impact on profit margins,
sells and goodwill of the company (Armstrong et al 2015).
Reaction of the customer towards the product:
The advertising campaign of UOB Upro+ will be carried out for 1 month. The
campaign will start from 2nd July 2018, the Singapore Youth Day. The campaign will be
launched at Central Business District. The campaign is organised to launch a product of
UOB. The campaign is supposed to generate the following reactions to their customers:
 The Campaign that UOB Pro+ is organising will grab the attention of the customer.
They will be fully aware of their product. (Kolb 2013).
 The product idea is new and it’s mainly for the youth of the Singapore. Youngsters
will invest more on these products as these are specifically made for them. A good
campaigning strategy will help in attracting the investors (Lou 2014).
 The advertising strategy will help in surviving in the fierce competition market. A
good campaigning strategy will create a sense of superiority among the customers and
they will choose those products. Consumers prefer to buy the products that have good
brand awareness.
Purpose of the advertising strategy
The purpose of the advertising strategy is to introduce their new product Upro+ in the
market. This will help in building awareness in the market. Building product awareness will
help in sales and making profit.