Develop a Marketing Plan for Kmart: Assessment 2

Develop a marketing plan

Contents
ASSESSMENT 2 ............................................................................................................................1
Research Questions:.....................................................................................................................1
REFERENCES................................................................................................................................4

ASSESSMENT 2
Research Questions:
1. Evaluate four differential marketing options that can be included in marketing
plan?
Managers of Kmart can use four different marketing options that are included in their marketing
plan are as follows:
Social media platforms- They can promote their products through the use of social media
platforms in a strategic manner (Ferrell and Ferrell, 2020).
Collaboration with e-commerce website- Managers of Kmart can collaborate with e-
commerce sites in order to engage in marketing as well as selling activities.
Content marketing- They can also make use content marketing strategies in order to
promote their products in an effective manner.
Search Engine marketing- Through this, managers of Kmart can make their website
viable in regards to search engines in an effective manner.
2. Explain how traditional factors can impact consumer purchasing behaviour?
Traditional forces can impact consumer purchasing behaviour in below mentioned ways:
Family life cycle- This factor influence consumer purchasing behaviour. For example, a
newly married couple is in a better financial position without the children. If they both earn, their
buying decision majorly concentrate on quality irrespective of quantity.
Heredity and home environment- For example, if a boy is allergic to peanut due to
heredity, then this can not be bought to their home as per their home environment.
Cultural, social and situational environment- For example, due to cultural and social
perspective, people buy clothes and other household things.
3. Describe the principle behind marketing to first families?
First families are those which have kids. Marketing strategies should be performed by
keeping kids in mind as they are considered as sensitive to advertisements (Kadekova and
Holienčinova, 2018). This principle is based on the protection of the kids in regards with
marketing. For example, Kmart should not advertise their products which can hurt the sentiments
of kids.
4. Explain the principle behind marketing to empty nesters?
1