Digital Transformation of Age UK Services

Community Business Project: Digital
transformation of Age UK services
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INTRODUCTION...........................................................................................................................3
RESULTS........................................................................................................................................3
DISCUSSION..................................................................................................................................5
CONCLUSION................................................................................................................................6
RECOMMENDATION...................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Digital transformation is defined as a process of adopting digital technology with an aim to
make improvement in organisation processes and to bring innovation and serve customers with
best (Dorrance and Clement, 2021). Present report has been made on Age UK which is a charity
organisation engaged in the services of providing care services of older people while having its
headquartered in London, UK. Present report discusses the digital transformation by company to
encourage older people to use digital platforms.
RESULTS
Company overview
Age UK was founded in the year 2009 and is mainly operating its business operations in
London, United Kingdom and registered as a charity in the same provinces UK. Age UK offer its
services with the help of campaign supporter, volunteers, national and local partners with a wide
network that offer vital form of community support, with an aim to improve quality. Age UK is
an international charity that provide services by running campaigns and conducting research in
order to make life better for older people today and tomorrow. It is the country's largest charity
which is basically dedicated to offering support in order to increase range and quality of life by
enhancing vital support and services (Frennert, 2021). Age UK effectively offering services to
wide amount of older individual. In 2019-2020 with in the challenging backdrop of the
coronavirus pandemic. However, being an independent charity that supports the health and
wellbeing of older individuals living in the provinces of United Kingdom Age UK provide
localised services within their local branch. It has been researched that there were 3.7 million
individuals over those who have never take use of internet this affected. In the time of
coronavirus pandemic in which the lockdown has been imposed by government which lead
towards devastated impact on older generation on their health and well-being, as due to this
pandemic and lockdown number of the services of age UK suspended and company faced
number of challenges in providing. Age UK engaging with older people as they did not use
internet and any form of social media service.
Age UK structure:
It has been evaluated that Age UK, is mainly inclusive around 125 local Age UKs
reaching most of England. Along with this, this charity organisation also has network that
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Digital transformation of
Age UK services

Table of Contents
Introduction......................................................................................................................................1
Results of secondary research..........................................................................................................1
Age UK structure, company culture, mission/aims, competitors, products/services and
organisational strategy............................................................................................................1
Most popular digital mediums and/or social media platforms amongst older adults.............2
The barriers faced by Age UK in getting their clients to access digital services...................4
Discussion........................................................................................................................................4
Conclusion.......................................................................................................................................5
Recommendation.............................................................................................................................5
REFERENCES................................................................................................................................6

Introduction
The current scenario and issue of the Covid-19 has created many challenges for business
organisation and charitable firms that effects their delivery of services due to lock down and
social distancing norms (Hafnawi, 2021). The branch of Age UK on which current report is
present is the AGE UK NORTH CRAVEN that is located in the district of North Yorkshire,
England. The current report comprises of a discussion about the structure and aim of Age UK
along with its organisational strategy and structure. Further, an implication of most used digital
platform and Barriers faced in getting clients to access digital services is also made.
Results of secondary research
Age UK structure, company culture, mission/aims, competitors, products/services and
organisational strategy.
The Age UK is a well-known and registered charity trust and firm situated across various
location of United Kingdom that was formed on 25 February 2009, and launched on 1 April
2009 which is basically a charitable company limited by guarantee and the main purpose and aim
of which is to promote any charitable purposes and programmes for the benefit of older people.
The Age UK organisation is a combined operations of the previously separate charities Age
Concern England and Help the Aged which are operating in collaborative manner to form the
UK's largest charity for older people (TREVES, 2021). The organisational structure of the Age
UK is based on functional kind of structure that comprises of a Board of trustee at top most and
near around 14-20 staff members working to provide different services along with 200+
volunteers to support better living of older people. Along with this, an effective communication
and transparent business operations and activities are being seen at the Age UK that supports
highly enthusiastic and passionate company culture to support maintain positive difference in the
lives of older people. The main mission and purpose of the Age UK company comprises of the
“To increase the range and level of quality for the older people through reducing isolation and
loneliness along with facilitating life-enhancing services and vital support to people in their later
life” (Our Mission and Values: AGE UK NORTH CRAVEN, 2021). The main aim and objectives
of the Age UK company are listed and provided as below:
 To create a place that is more age friendly and makes older people more comfortable and
safe especially in their later life.
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