Digital Transformation of Age UK Services

Digital transformation
of Age UK services

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK...............................................................................................................................................3
Findings/Results..............................................................................................................................3
Organisational structure of Age UK............................................................................................3
Review of most popular digital mediums for older adults..........................................................4
The barriers to access digital services in 3 key areas of skills, access and motivation...............4
Discussion........................................................................................................................................5
CONCLUSION................................................................................................................................5
RECOMMENDATIONS.................................................................................................................6
REFERENCES................................................................................................................................8
Books & Journals:........................................................................................................................8

INTRODUCTION
Digital transformation is becomes the necessity of organisation rather than luxurious for
the companies. But there are many barriers which faced by organisation in order to transform
their business practices digitally such as customer has less experience in using digital
technologies. Especially old people has no skill that how to use digital (Age, U.K., 2018). It can
be clearly seen in Age UK which is the charity organisation that runs their business practices in
local areas. Age UK is facing many challenges due to pandemic situation as they cannot get
connected with old people. Age UK is the UK based organisation that provides many services to
the old people that supports health and wellbeing. For that purpose, they are using digital
practices in order to provide services as it pressurized by the conditions of country due to
COVID-19. This report covers findings and discussion of challenges that they faced during
pandemic situations. It also covers the skills which is necessary in order to deliver services by
digitally.
MAIN BODY
TASK
Findings/Results
Organisational structure of Age UK
Age UK is the independent charity that liable for their own expenses as they have to
arrange finance by independently (Age, U.K., 2018). They offer localised services within local