Case Study of Ahmed Haider: Principles of Management

Running head: PRINCIPLES OF MANAGEMENT
PRINCIPLES OF MANAGEMENT
Name of the Student
Name of the University
Author Note

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PRINCIPLES OF MANAGEMENT
Abstract
This report will discuss the case study of Ahmed Haider, who is the CEO and co-founder of
Zookal. His decision-making strategies and the various processes that have been considered
by him will be discussed in this essay. The discussion questions are to be answered based on
the case study and deals with the different decision-making styles. Furthermore, the second
part of the essay contains a reflection of the teamwork experience that has taken place. The
reflection will contain all the feedbacks about the lessons that have been learnt in the process
and what benefits did the teamwork have.

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PRINCIPLES OF MANAGEMENT
Part 1
Introduction
Ahmed Haider is a young entrepreneur who is the CEO and the co-founder of Zookal
(Welch 2015). The mission of Zookal is to make the lives of all students easier by providing
them student services through an online portal, which specializes in giving textbooks on rent.
Ahmed Haider stated that his vision was to make education affordable and accessible to every
student globally.
With the growing customer demands, Zookal saw the importance of forming growth
strategies to satisfy those demands. They initially started by giving textbooks on rent for
university students to reduce their costs of study and later extended these services to high
school students (Bekhti et al. 2016). With the rapid changes in the business, Haider started to
face many challenges regarding his decisions for growth and expansion in the market. He
could either scale up his business by following various startup incentives from the emerging
economies of Asia, or he could diversify his company by spreading it to Australia. He had to
consider various factors for both these decisions so that he could concentrate both in profit as
well as fulfilling his vision with which he started this company.
One major challenge that Zookal faced was to bring down the cost of transportation of
a textbook from the warehouse to the customer. He took an unconventional approach
regarding this problem and developed a drone technology along with his friend. Along with
his friend, he started a separate company which gave drones as a medium of transportation.
Flirtey, the drone delivery service, came into existence (Stolaroff 2014). Drones helped in
delivering the textbooks to the phone GPS coordinates that were given or to the specific GPS
location. This was all due to the constant need to innovate in every aspect that he operated in,
which he said could also means sometimes disrupting oneself.
Discussion
Response to Question 1
The typical decision-making style of Haider, when selecting a future investment
opportunity was the classical rational decision-making style along with some unconventional
solutions (Baumann et al. 2014). Haider believed that to go ahead in the competition, one has
to innovate new things and utilize the modern technology to its full potential, so that new