International Business: Analysis and Discussion for Airdri's Global Expansion

International Business

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
ANALYSIS AND DISCUSSION...................................................................................................2
Provide a brief overview of the chosen organisation and the rationale for going international.
................................................................................................................................................2
Critically discuss which country you would recommend them to enter and the rationale behind
the decision.............................................................................................................................3
Discuss typical barriers that will be faced as the organisation expands internationally........4
Based on your analysis, critically evaluate a relevant implementation approach for the
internationalisation process for the specified target market...................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

EXECUTIVE SUMMARY
International business is also called globalisation. This also helps firm enhances competition
into domestic marketplace as well as introduces new opportunities to global markets. Also,
international competition motivates firms for becoming more innovation and officious into its
usages of resources. For all organisations it is important to move towards international business
as it has various benefits mainly for manufacturing or production entity such as Market
Expansion, Brings Foreign Exchange, Spreading of Business Risks and so on. Furthermore,
exploring the business globally means opening new chances for its firm like being competent for
reaching out to new competent customers as well as enhancing their profitability. Still with all
new opportunities for development, new barrier, difficulties emerges as well. This is so because
all countries have their own norms, languages, government, currency, cultures, inflation rate and
many others.
INTRODUCTION
International business is undertaken as the trade of products, services, capital, technology
and understanding across domestic border as well as at international or transactional scale.
Moreover, this incorporates cross border transactions of product & services among two or more
countries. In addition to this, international business is also called globalisation. This also helps
firm enhances competition into domestic marketplace as well as introduces new opportunities to
global markets (Aguilera and Grøgaard, 2019). Also, international competition motivates firms
for becoming more innovation and officious into its usages of resources. For completing this
report, Airdri is chosen. It was developed in Oxfordshire, United Kingdom within year 1974
through business partners Peter Allen and Philipps. Both of them are experienced as well as
entrepreneurial engineers. The topics which are going to be analysed and discussed in this report
are overview of selected firm, effective for going globalisation, explanation related to country in
which chosen entity enter and rationale behind the decision. Moreover, typical barriers which
would be faced as firm explores internationally is also explained. Apart from this, critical
evaluation of implementation approaches for globalisation process to particular targeted
marketplace is also described in this report.
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ANALYSIS AND DISCUSSION
Provide a brief overview of the chosen organisation and the rationale for going international.
Airdri was developed in Oxfordshire, United Kingdom within year 1974 through business
partners Peter Allen and Philipps. Both of them are experienced as well as entrepreneurial
engineers. For over 45 years Airdri have been producing as well as designing world growing
hand dryers. Moreover, it is a United Kingdom based engineers tem has formed a range of seven
hand dryers which excel into reliability as well as quality. In addition to this, respective firm are
leaders into championing developed goods durability, sustainability as well as hygiene within
washrooms all over the world (Backus, Kehoe and Kydtand, 2021). During effective
advancement into hand drying sector they determined that there was a gap into marketplace for
much higher reliable, energy effectively and wonderful designed hand dryers for suiting each
washrooms as well as it initial spark of imagination is realized within their ever developing hand
dryer ranges.
Over the period, Airdri group has developed. Though hand dryers would always be its core
business, in- house engineering specialised have drive us towards exploring new areas of
development. Since in 1980, under the brand formula system, they has been at forefront of
elevator technology sectors with formation of their patented system of elevator doors and speech
units. Also, within early year 2020, respective firm introduced Stera Space- best into class air &
surface sanitizers which are proven o efficiently obviates about 99.6% of harmful viruses as well
as bacteria (Overview of Airdri, 2021).
Rationale for going international
For all organisations it is important to move towards international business as it has
various benefits mainly for manufacturing or production entity. Moreover, with local markets
being saturated, several firms think of expanding their business internationally such as Airdri.
So, some rationale for going international are discussed below in respect of Airdri:
Market Expansion
International businesses are opened for performing operations within several countries all
over the world. Moreover, these enterprises keep upon exploring their practices as well as
expand new marketplace to sell much goods and services. Additionally, it is also helpful in
gaining higher amount of profitability that assists them to expand their market share. (Buckley
and Casson, 2019).
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