Managing and Developing Innovation and Creativity in the Airline Industry

This presentation discusses the problem of employee turnover and absenteeism in the airline industry, specifically at British Airways. It outlines possible solutions such as training and development, recognizing and rewarding, quality of work life, better career growth chances, offering compensation and benefits, offering flexibility, prioritizing employee satisfaction, decreasing workplace stress, providing feedbacks, and providing support. The presentation also includes an innovation audit methodology and recommendations for regular feedback, market and data analysis, and conflict management. The subject is human resource management in the airline industry, and the course code, name, and college/university are not mentioned.

MANAGING AND
DEVELOPING
INNOVATION AND
CREATIVITY

TABLE OF CONTENTS
◦INTRODUCTION
◦IDENTIFICATION OF PROBLEM
◦IMPLEMENTATION OF POSSIBLE SOLUTIONS
◦IMPLEMENTATION OF PLAN
◦INNOVATION AUDIT METHODOLOGY AND RECOMMENDATIONS
◦CONCLUSION
◦REFERENCES

INTRODUCTION
◦Innovation is the act of putting something into practice. On the other hand,
creativity is the act of conceiving something new. Human resources management
is a strategic strategy that helps manage and manage the organization's employees.
Personnel management helps the firm to maximize its performance and
productivity throughout the organisation as a whole, which leads to a strong
competitive advantage.
◦ British Airways is a flag carrier airline company based in UK. The company
was established in London, UK.
◦ The PPT will outline the assessment of problem faced by Human Resource
Department of British Airways. This presentation describes the methods planned
by business in order to resolve conflicts.

IDENTIFICATION OF PROBLEM
◦British Airways main problem is in terms of human resource management which was
1. "Increase in staff turnover”
2. “Incline in employee absenteeism."
◦ Such conflicts have had a significant influence on organizational productivity and industry
competitiveness. Employee turnover has increased dramatically as a result of a lack of appreciation,
recognition, and reward, as well as a failure to provide workers with a high-quality work life and a work-
life balance.

IMPLEMENTATION OF POSSIBLE
SOLUTIONS
◦ Employee turnover- Employee turnover refers to the number of percentage of workers who lives in organisation
and replaced by new employees.
◦ Employee absenteeism- Employee absenteeism is habitual non-presence of an employee at their job.
◦ Following the discovery of an increase in staff turnover and absenteeism that is negatively impacting the company's
overall performance, British Airways can implement a number of solutions. The following are a few of these
options:
Training and development Recognizing and rewarding
Quality of work life Better career growth chances
Offering compensation and benefits Offer flexibility
Prioritize employee satisfaction Decrease workplace stress
Provide feedbacks Provide support

IMPLEMENTATION OF PLAN
◦ Training and development- Training and development is the approach of educational activities within a
company which is created to improve the knowledge and skills of employees while providing
information and instruction and how specific tasks can be performed effectively.
◦ In order to reduce employee turnover and absenteeism, a training and development plan has been formed
that can assist in improving staff performance standards and retaining higher number of employees. The
training and development plan is detailed below:
Monitor
the
program
Execute
plan
Choose a
training
technique
Creating
an
evaluation
plan
Creating a
learning
environme
nt
Training
Need
assessmen
t

Innovation Audit Methodology and
Recommendations
◦ Innovation audit methodology- Innovation audit is the approaches of understanding how effectively an
organization is managing innovation. British Airways use innovation audit methodology which helps
them in identifying their strengths and focus on later developments which can be helpful in shaping the
organization and organizational culture effectively.
Recommendations
Taking
regular
feedback
Market and
data
analysis
Conflict
managemen
t

CONCLUSION
◦Based on the aforementioned information, it can be stated that efficient Human Resource Management
may aid in the management of all organizational personnel as well as the enhancement of the organization's
productivity and competitive position in the industry.
◦There are several issues which can be faced by an organisation and employee turnover and
absenteeism has affected the performance and productivity of business.

REFERENCES
◦ Acar, O. A., Tarakci, M. and Van Knippenberg, D., 2019. Creativity and innovation under constraints: A
cross-disciplinary integrative review. Journal of Management. 45(1). pp.96-121.
Online
◦ Tip for resolving employee turnover, 2018 [Online]. Available through <
https://www.workhuman.com/resources/globoforce-blog/12-surefire-tips-to-reduce-employee-turnover>
◦ Absenteeism, 2021 [Online]. Available through <https://www.investopedia.com/terms/a/absenteeism.asp>
◦ Reducing absenteeism in workplace, 2018 [Online]. Available through <
https://www.highspeedtraining.co.uk/hub/reducing-absenteeism-in-the-workplace/ >