Amazon Case Study: Leadership Style, PESTLE Analysis, and Corporate Ethics

AMAZON Case Study

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PESTLE and SWOT analysis from Amazon perspective...........................................................3
Critical analyse PESTLE factor that impact on opportunities and threats of business...............6
Evaluation of leadership style implemented by Amazon............................................................7
Recommendation for suitable leadership style that is suitable for Amazon and aids individuals
for successfully grow a business.................................................................................................8
Corporate ethics and social responsibilities that are used by organisation.................................9
Reflection..................................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business environment and the leadership style of business are two important perspective
and aspects for an organisation. With understand of business environment and implement of
effective leadership style management is able to perform their operations and functions in an
appropriate manner. It undertakes different leadership style that is used by organisation for
accomplishing organisational goals and objectives in a decided time-period. Leadership perform
work to motivate individuals and guide them for completion of task in an effective manner. For
carry report in forward manner Amazon is selected as an organisation and they operate business
in E-commerce sector (Acker, 2017). Further, this report highlights on analysis of internal and
external factors that impacts on organisation situation. With use of different models and
frameworks it is easy for business to understand and analyse surroundings for minimising their
impacts on company functions. In the last, comparison between management and leadership style
will also included in this report.
MAIN BODY
PESTLE and SWOT analysis from Amazon perspective
SWOT
SWOT model is one of the most effective term that is implement for analysing and
understanding strength as well as weaknesses of organisation. Along with this SWOT model also
aids towards formulation of tactics which is beneficial for understanding business situation to
accomplish opportunities and threats related with market. Strength, weaknesses, opportunities
and threats aspects of Amazon are mention as follow:
Strength
 Goodwill- Amazon is recognised as a well-known retailers which provide a large variety
of products in different geographical market (Andrade and de Moraes Falleiro, 2019). So
brand value and goodwill work as a strength of organisation because company exists
almost in each market.
 Technical knowledge- One of the most important strength which is used by Amazon to
perform their operations with more efficiency through understand and use of technical
tools. Moreover, it work as a strength because technical knowledge aids Amazon to work
according to current trends of market.

Weaknesses
 Management of products- The major weak point of Amazon is to manage and control a
large diversification among company products. It also emphasis on retail market because
strategy is complex to formulate due to different range of products and area in which
organisation sale their product.
 Expansion of business- Organisation face complexity to increase in a niche market
segment because this is complex for management to perform their business according to
traditional strategy of market.
Opportunities
 Flexible process- One of the prominent opportunities that is related with market of
organisation is considered with use of technical aspects. This aids management for
completion of their work according to market size that aids to understand number of
opportunities in market related with technology aspect (Benone and et. al., 2020).
Amazon is strong to understand technology so it aids business to perform work with
flexible process.
 Brand name- Amazon sale their products under brand name through which individuals
are able to perform their work under brand name that is used for attracting more number
of customers. It aids management to accomplish opportunities related with developing
countries.
Threats
 Probability of fraud- One of the major threat related with organisation is that individual
is not consider for purchase of product if they find it challenging for performing work in
online shopping.
 Competitive pricing- Amazon select competitive pricing strategy to purchase and sale it
products. So it create threat in managing operations within overseas market because local
suppliers reduce more prices as compare to Amazon.
PESTLE Analysis
For analysing and understanding external environment aspects of organisation
management of Amazon formulate suitable strategies (Blackman and Veit, 2018). They are
useful for accomplishing competitive-edge in market by monitoring surroundings of Amazon in
constant manner.