Amazon Case Study: Leadership Style, PESTLE Analysis, and Corporate Ethics

This case study focuses on the leadership style implemented by Amazon, conducts a PESTLE analysis to understand the external factors impacting the organization, and explores the corporate ethics and social responsibilities of the company. It also provides recommendations for suitable leadership styles for Amazon to successfully grow its business.

AMAZON Case Study

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PESTLE and SWOT analysis from Amazon perspective...........................................................3
Critical analyse PESTLE factor that impact on opportunities and threats of business...............6
Evaluation of leadership style implemented by Amazon............................................................7
Recommendation for suitable leadership style that is suitable for Amazon and aids individuals
for successfully grow a business.................................................................................................8
Corporate ethics and social responsibilities that are used by organisation.................................9
Reflection..................................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business environment and the leadership style of business are two important perspective
and aspects for an organisation. With understand of business environment and implement of
effective leadership style management is able to perform their operations and functions in an
appropriate manner. It undertakes different leadership style that is used by organisation for
accomplishing organisational goals and objectives in a decided time-period. Leadership perform
work to motivate individuals and guide them for completion of task in an effective manner. For
carry report in forward manner Amazon is selected as an organisation and they operate business
in E-commerce sector (Acker, 2017). Further, this report highlights on analysis of internal and
external factors that impacts on organisation situation. With use of different models and
frameworks it is easy for business to understand and analyse surroundings for minimising their
impacts on company functions. In the last, comparison between management and leadership style
will also included in this report.
MAIN BODY
PESTLE and SWOT analysis from Amazon perspective
SWOT
SWOT model is one of the most effective term that is implement for analysing and
understanding strength as well as weaknesses of organisation. Along with this SWOT model also
aids towards formulation of tactics which is beneficial for understanding business situation to
accomplish opportunities and threats related with market. Strength, weaknesses, opportunities
and threats aspects of Amazon are mention as follow:
Strength
 Goodwill- Amazon is recognised as a well-known retailers which provide a large variety
of products in different geographical market (Andrade and de Moraes Falleiro, 2019). So
brand value and goodwill work as a strength of organisation because company exists
almost in each market.
 Technical knowledge- One of the most important strength which is used by Amazon to
perform their operations with more efficiency through understand and use of technical
tools. Moreover, it work as a strength because technical knowledge aids Amazon to work
according to current trends of market.

Weaknesses
 Management of products- The major weak point of Amazon is to manage and control a
large diversification among company products. It also emphasis on retail market because
strategy is complex to formulate due to different range of products and area in which
organisation sale their product.
 Expansion of business- Organisation face complexity to increase in a niche market
segment because this is complex for management to perform their business according to
traditional strategy of market.
Opportunities
 Flexible process- One of the prominent opportunities that is related with market of
organisation is considered with use of technical aspects. This aids management for
completion of their work according to market size that aids to understand number of
opportunities in market related with technology aspect (Benone and et. al., 2020).
Amazon is strong to understand technology so it aids business to perform work with
flexible process.
 Brand name- Amazon sale their products under brand name through which individuals
are able to perform their work under brand name that is used for attracting more number
of customers. It aids management to accomplish opportunities related with developing
countries.
Threats
 Probability of fraud- One of the major threat related with organisation is that individual
is not consider for purchase of product if they find it challenging for performing work in
online shopping.
 Competitive pricing- Amazon select competitive pricing strategy to purchase and sale it
products. So it create threat in managing operations within overseas market because local
suppliers reduce more prices as compare to Amazon.
PESTLE Analysis
For analysing and understanding external environment aspects of organisation
management of Amazon formulate suitable strategies (Blackman and Veit, 2018). They are
useful for accomplishing competitive-edge in market by monitoring surroundings of Amazon in
constant manner.

 Political- The term political aspect works as an important factor and it understand aspect
related with political stability of government. Different norms and standards are
monitored by Amazon to enter into a new market. Further, political conditions of US are
strong so it work as a positive point for Amazon to expand business by change in policy
in effective manner.
 Economical- This include several factors which undertakes tax rate, inflation in country
economic and change in foreign exchange department. From the perspective of Amazon
management is able to generate market that make stable and strong factors for developing
business organisation through performing operation in decided budget (Börner and et. al.,
2014).
 Social- The term social factors undertake different components and it include, value,
belief and attitude that is understand by organisation for performing Amazon operations
in effective manner. Moreover, social factor aids persons to perform their work that
supports to accomplish company opportunity related with social factor.
 Technological- Techniques perform their work with motive of completing task that
consider about managing work to generate prominent results for managing task which is
used to promote products on online basis. It also increase profitability aspects by
performing all roles in an accurate manner.
 Legal- Amazon perform their work through implement of different factors and it is used
by management to manage work with use of Labour law. To relate with Amazon factor
organisation consider all laws are followed properly for completing all work with decided
policy. It also improve standard and policy of Amazon that support to perform work in
international market (Cattero and D’Onofrio, 2018).
 Environmental- The term environment define as one of the most suitable aspect that aids
engaged workforce of Amazon to perform their role by generating positive environment.
All products and services which is related with respective organisation define suitable
techniques that improve overall performance. Amazon is focused to recycle all products
which is used for enhancing and improving sustainability about products in order to
perform work as per environment aspect.

Critical analyse PESTLE factor that impact on opportunities and threats of business
Amazon utilise PESTLE aspects within terms of generating suitable factors that improve
profitability as well as productivity of organisation. This is implement by management for
performing their work according to decided strategies. Their are different factors analysed by
management by which opportunities are accomplished in market with use of strength factors.
Analyse of PESTLE for opportunity and threat is mention as below:
 Political factor- with understand of political factor an organisation generate and impose
government policy that include different regulations to accomplish better opportunities in
market. It is also suitable for business because Amazon run business under norms of US
government which is one of the most powerful authorities in world so it aids Amazon for
performing their work in proper manner with more productivity (Eduardo and Franchini,
2017).
 Economical factor- The term economic aspects and conditions perform an important
role for a business. In context of US, economic aspects of country are well developed and
it aids management for performing their role in economic environment. Along with this
due to increase in tax rate and pandemic conditions it is complex for Amazon to perform
their role effectively in organisation. Flexible process opportunity is obtained because
Amazon financial aspects are too strong.
 Social factor- With understand of social factor in Amazon market research aids to
understand and develop about preference and demand of customer. It aids to manage all
work according to decided situations for performing work by understanding large number
of individuals. Amazon improve brand name by offering products with conducting proper
research about society trends and preferences.
 Technological factor- Technology perform an important role and it is used by Amazon
for considering advantage aspects which helps to develop and gain opportunity through
which brand image of Amazon is improved by performing all operations with
development of effective business activities (Farah and Ramadan, 2017).
 Legal factor- Different laws and regulations related with Amazon generate issue and
they are followed by organisation for improving number of operations. But due to laws it
it is challenging for Amazon to decide actual price about their products. This also refers
to complete all task as per legal roles.

 Environment factor- One of the most prominent aspect that is related with sustainability
relies on surroundings aspects of country. Their are different functions performed by
management of Amazon and threat relates with competitive pricing factors that makes
longer aspects to perform work with development of recycle factors for increasing brand
image of organisation.
One of the major strength that is related with Amazon is that organisation prominently increase
it's area by use of technology factors. There are several number of competitor exists in market or
sector of E-commerce including national and international. In context of Amazon, technology
work as an important strength and it aids to accomplish longer results through developing
competitive-edge in market (Hurd and et. al., 2016). So it complex for rivals to use same
technology aspects that are used by Amazon. Their are different factors exists and with use of
CSR aspects organisation is able to increase brand image in an appropriate manner that aids to
accomplish better output from company operations.
Evaluation of leadership style implemented by Amazon
Leadership practices generate competent which is used by organisation for achieving
different goals as well as objectives that is used for taking better decisions. The main role of
Amazon leader is to motivate all individuals by generating potential advantage for accomplishing
high-growth in market. Some of the effective leadership style that is used by Amazon to enhance
and improve their productivity is mention as follow:
 Autocratic leadership style- One of the traditional leadership style that make emphasis
on completion of organisation project with in decided time-period under the control of
one person refers to autocratic leadership. In regard with autocratic leadership style
decisions are formed by one person. This define that prominent structure generate
appropriate leadership style through which workforce perform work in suitable manner.
Moreover, it undertake restrictive nature of leadership style due to which number of
creative factors is reduced.
 Democratic leadership style- With implement of democratic leadership style Amazon is
able to perform their work by engaging basic concept such as motivation, offering
monetary rewards etc. to all employee's. Moreover, Amazon leader implement
democratic leadership style because it helps management to formulate decisions
according to present market conditions (Kepuska and Bohouta, 2018).

 Transactional leadership style- By implement of transactional leadership style an
individual or leader enhance the overall productivity by formulating positive environment
at workplace. Along with this transactional leadership style evaluation define that leader
receive benefits by providing better and effective workforce results in order to manage all
work in organised manner. Last, drawbacks define employee's transfer low information
for managing work according to aspects of workforce. It also aids to manage work by
understand of workforce and performance.
With develop of suitable leadership style Amazon ownership and board of directors perform
their work by managing task. Their are different task performed and it aids to develop better
leadership style through which individuals overcome from workforce in order to inspire all
persons through workforce is able to share their opinion and engage employee's which work as
per suitable skills by increasing faith within workforce.
Recommendation for suitable leadership style that is suitable for Amazon and aids individuals
for successfully grow a business
With consider about the above action this is analysed by management that Jeff Bezos and
Amazon management perform their work according to transformational leadership style (Müller-
Hansen and et. al., 2019). This aids persons to complete and manage all actions that is used for
operating business in an appropriate manner. Moreover, there are different factors are important
and it aids Amazon leaders to improve overall productivity as well as profitability of
organisation.
The first recommendation for organisation relates with adoption of Autocratic leadership
style and this is useful to eliminate and reduce conflicts in order to accomplish competitive-edge
in market. Autocratic style also depicts about centralised decision-making for team-members and
it consider that better and effective decisions are developed and it is used to complete all work
with more efficiency. It improve workforce results in order to develop better ideas and opinion
by which workforce perform their work through taking effective decisions. This aids persons tot
to improve their decision-making process with more efficiency.
Beside the organisation management of Amazon formulate prominent system that work
according to valuable asset for organisation. So it is recommend overall workforce is encouraged
and it obtained by organisation through performing work that improve overall performance of
governance. Moreover, transactional leadership style is adopted by management because it aids

persons to increase overall productivity. This also work as appropriate method as providing
rewards to persons this is easy for management to improve motivation among workforce that
increase overall performance of Amazon operations.
Corporate ethics and social responsibilities that are used by organisation
Amazon is one of the leading organisation in E-commerce sector and it offer secure as
well as healthy work environment for organisational workforce. Management conduct
organisational activities on bases of Corporate ethics that perform social responsibilities in an
effective manner. Some CSR activities which is implemented by Amazon are mention as follow:
 Support to local society- The main agenda of respective organisation to perform
operations in different areas is to perform and manage CSR activities that are important
for local community and society (Shavarani and et. al., 2018). Pandemic conditions create
a lot of issue for Amazon and it impacts on business units because whole world is
shutdown to manage organisation operations. Amazon start partnerships with other
individuals and this aids them to develop electronic devices for run programmes that are
important at social level.
 Equal opportunity for male and female- This undertake effective structure for
organisation and it depicts that individuals not consider about learning aspects due to
which individual learn off complete due to which it is complex to gain rewards as per
social responsibility aspects. Moreover, organisation focus that opportunities which are
provided to individuals are similar for both male and female. It results that gender
equality is managed in proper manner to attract and retain potential workforce in
company.
 Social programmes for betterment of society- Amazon perform as well as manage it
business through use of cloud computing aspects for performing their work effectively in
E-commerce sector. Energy is consumed at high level by Amazon to perform their role in
proper manner. Therefore, solar energy is consumed by respective organisation and this
helps for minimising pollution by reducing use of chemical generated electricity.
Thus, Amazon management take initiatives that are useful for performing organisation functions
and operations according to society perspective (Slater, 2015). With implement of effective CSR
practices and follow of all ethical perspective it is easy for management to complete all task
according to code of conduct that are implemented by Amazon.

Reflection
I fell appreciated because of finding the opportunity that aids me to study about functions
and operations that are performed by multi-national organisation in global market. E-commerce
industry perform an important role and it also work as one of the major trend that exists in
international or global market. This defines almost each organisation perform their work at
online platforms. Further, business who not adopt techniques to manage business with
technology accept online payments and orders. Hence, it refers that technology and E-commerce
aspects are engaged in each functions of organisation. So this helps me to improve knowledge
related with techniques that are used in technology. Along with this there are different issue are
faced at time of managing business with respective business model. Jeff Bezos face a lot of
barrier while managing business with online book retail. But with constant efforts Amazon
placed themselves as a large retailer in E-commerce sector. From this, I had learned several
things from the life such as that an individual should focus on skills and capabilities because it
help me and others to select career which improve my life-style. In regard to organisation it is
analysed by me that leadership also perform an important role for me because it aids me to
accomplish long term goals. Further, the importance of cloud computing and technology for
sustaining in current market is understand. This also aids me to select different techniques
through which strategies are developed by me for improving my career through conducting
research in an appropriate manner for selection of right technology in business.
CONCLUSION
With the analyses of above report it is concluded that all strategies are developed by
organisation by understand of internal and external environment. PESTLE and SWOT are
important model and it aids management to complete all work according to framework that
inspect about organisational goals and objectives. Amazon utilise models that improve economic
situations and methodologies to obtain benefits within different geographical market. In the last,
types of leadership style is analysed for motivating workforce to complete all work according to
company goals and objectives.

REFERENCES
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