Trends in the Online Retail Industry: A Case Study of Amazon

AMAZON
COMPANY[INQUIRY-
BASED PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Trends Online Retail industry......................................................................................................3
ANALYSES IF PRIMARY RESEARCH. .....................................................................................5
Secondary analysis.......................................................................................................................8
RECOMMANDATION AND CONCLUSION..............................................................................9
REFERENCES..............................................................................................................................11
APPENDISE..................................................................................................................................13

INTRODUCTION
Amazon is the online retail store which offer all type of goods to consumers which
demanded in market. Amazon is dealing in all segments which are from furniture, electronics,
fashion and grocery stores which are offer to consumers. Amazon retail company is one of the
biggest company dealing in retail industry all over the world. Company is dealing in more than
17 international market place around the world and 200 plus countries are operating in (Hussein,
and Kais, 2020). Trends that is being adopted by company in order to lead the market and
increase the revenue generation. This report will show that, amazon retail industry and trends
which is being emerging in market for retail industry.
MAIN BODY
Trends Online Retail industry
Retail trends are being emerging day by day when companies are being developed with
changing time. In order to gain the large market share, online retailer are being one of the
merging companies in world that generate most of the revenue from the online source through
providing goods and services via online platforms.
Impact on online retailers: E-commerce sector is one of the trending retail industries
which are being developing very rapidly all over the world. These are being working through
internet and selling all type of goods and service in world. The demand of online e-commerce
retail store is very high in current market where companies are being working in grocery,
electronics selling like mobile and laptops, home furniture and fashionable products which are
being provided to customers in all top brands all over the world. It saves high cost and time of
consumers which help company to maximize its profits and work in minimal cost. The supply
chain logistics are the main segments of company where goods are being delivered to ultimate
consumers. Amazon is one of the biggest company which was dealing in online retails tore
where they provide almost all segments of goods to consumers. There are other competitors in
market but Amazon had very large market hare as they are dealing in online retail industry at
very beginning level when technology is being emerging (Chen, 2020). The consumers are
preferring more of online retails store because they are very easy to use via internet, cost of
goods are being charged less compare to physical store due to bulk purchasing by company. Artificial intelligent and machine learning: These are the developing technology which
is used by top most companies which help to done work easier manner. Artificial

intelligent is demonstrated by machine. Machine learning is a process of data analysis
that automates artificial models. It is being adopted by companies working in online
retails store through customers supports and marketing of goods are being done through
analysing of there search. This technology also help company to know the customers
behaviour and algorithms are being set that shows products to customers again and again
at a time of there searching (He, Gupta, and Mirchandani, 2021). This help company to
make sales and increase the customers' data base. Amazon is using Artificial intelligent
for knowing the customers search quarries through there apps or website. This assist
company to know the customers problems and issue that being faced by company and
increase the satisfaction level among customers by solving problems quickly. Globalization: This is one of the major factor that help countries to developed and meet
the customers demand through international market. Globalization help company to work
at international market and sold there goods around the world. It increases the company's
growth and increases the sales very rapidly through exporting goods and service. Amazon
is the US based company which is now operating in more than 200+ countries. These
makes company huge billion dollar company through their strategies and offering to
customers a quality product. Amazon is one of the major leading online retail market
where company offers huge range of products to customers around the world. This also
leads to increase market share of company and operate in major of the countries. It leads
to work together with countries company where production of specific good like leather
shoes which are being produce in India or Sarees same as China was the cheapest country
where production of electronic items are being produce. It creates good relation between
companies in international market and increase the revenue generation process. For
sustain in market, countries are being adopting globalization and integrated with
countries like India, USA and Japan that is being developed high quality products for
companies (Rodrigue, J2020).
Aims: To analyse the experience of customers at a time of using internet and technology for
purchasing goods and services.
Objectives:
 To understand the concept of online retail stores trending in market.
 To evaluate advantages and disadvantages of online retail stores.