Current Operations and Quality Management Issue for Amazon

This report discusses the current operations and quality management issues faced by Amazon, including supply chain management, lack of discipline, and the need for employee training. It also recommends solutions to these issues and highlights the importance of effective operations and quality management in achieving business success.

Operations management

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Operations and quality management......................................................................................3
Overview of Amazon.............................................................................................................3
Operations and quality management theory...........................................................................3
Operational and quality management challenges faces by amazon.......................................3
Scope and purpose of operations and quality management theory in amazon ......................3
Recommendation to solve the operations and quality management issues ...........................3
Conclusion.......................................................................................................................................3
References .......................................................................................................................................4

Introduction
Operations management is the practice that perform by the companies in order to from
the higher level of efficiency in their functions. The mentioned practice plays a vital role through
which organisation control modify and organise their business operations. As these practice
succours the companies to use the resource in a most effective manner to get the optimum result.
In relation to the above discussion this mentioned report will highlight the operational
management activity of Amazon.
Amazon is one of the biggest multinational technology company that provides their
services in e- commerce, artificial intelligence, digital streaming as well as cloud computing. The
company was founded by Jeff Bezos in 1994 (Braun, 2019). In instance to this operational and
quality management will be highlight in this given report. Further, the brief discussion of
respective company as well as the operational and quality management theory will be evaluate
regard to the company operational activity. The report will also shows the challenges that faced
by the mentioned company as well as dedicated recommendation will also evaluate to overcome
these issues.
Main Body
Operations and quality management
Operations management is the process that focuses in order to convert the raw material
into effective goods and services to gain the maximum profits in the company operations. As
these process provides the advantage to the management in order to balance their operational
cost as well as support the operational functions to maximise their operational earnings. In regard
to this number of organisations creates the effective operational practices in their operations
through which they gain the competitive advantage by enhancing their management activities. It
also helps in order to tackle the number of strategic issues occur on the operational functions as
well as provides the dedicated solution regard to the arises issues in the operations. It manages
the inventory level, operational working levels as well as the acquisition of the raw material
(Dahlgaard-Park,Reyes, and Chen, 2018).
Quality management is the inclusion of various activities that overseeing all the task and
activities of a firm to balance the quality of excellence in the operational working of
organisations. The mentioned term includes quality policy, creates the effective quality planning

to assure the quality improvement as well as quality control in the business functions. It
manages all the stakeholders of a business organisation to work together in order to improve the
company operational culture. As these process helps the mentioned company in order to improve
the operational working in a effective manner in order to gain the optimum result.
Overview of Amazon
Amazon.com is the internet based organisation that offers the various products and
services to its potential customers. The respective company sells books, electronic items,
household items and many more to the number of customers. As the mentioned company has
several in-house products such as amazon fire stick, amazon alexa, kindle as well as amazon
basic that offers the apparel products for all age. The mentioned company works with number of
retailers and middleman, as its official sites has the million of products listing of various
retailers. Through, such million of products the respective company performs its functions
effectively in the operational market (Gijo, Palod, and Antony, 2018).
The mentioned company generally use the skepticism business strategy in their business
operations to hold the existing customers as well as attract the new one. Company created several
innovations in their operational businesses such as on day delivery. This mentioned approach
played a vital role in company functions in order to gain the business success. The mentioned
company follows the dedicated operations and quality management practices through which they
enhanced their business operations. The respective company uses the AI technologies in their
business operations that ensures to identify the missing components or any irregularities in
production lines. This practice helps in order to identify the loop holes in company functions as
well as maintain the quality of working in company operations.
Operations and quality management theories
As there are several dedicated operational and quality management theories that used by
the organisation in order to perform their business functions more effectively in the operational
market. Hence below are the the brief discussion of various management theories through which
the mentioned company manages their operational working.
Operations management theories-
1. Six sigma
The six sigma is a dedicated quality control tool that used by the organisations in their business
functions. Its major function is to eliminates the defect from the operational working to provide

the effective improved process. This practice plays a vital role in the organisation in order to
boost the profits (Glock, and et. al., 2019). It reviews the defects as well as emphasis the cycle
time of operational functions by eliminating the manufacturing defects. It eliminates the wastes
as well as boost the working operations of mentioned company. It includes the five phases that
work as an filter to eliminates the loops holes and issues from the business strategies. As the
respective company used such strategy in its operational functions.
 Define- In this mentioned phase, the problems are addressed according the operational
activity. It highlights the defect and problems and issues by analysing the previous
performance or feedbacks that taken by the customers. As all the feedbacks and previous
data of mentioned company monitored carefully to understand the real issues.
 Measure- After the identification of problems the management of mentioned company
gather the relevant data. It includes the initial performance of company. As this stage
measures the potential inputs that causes the problems in the operational activity (Gómez,
Herrera, and Granadillo, 2018).
 Analyse- After the measurement of all the potential inputs the management of respective
company analyse all the inputs significantly completely in order to identify the errors.
Through the use analytics the dedicated team finds the operational errors.
 Improve- After the identification of such issues the mentioned company team works on
such problems to enhance the operational performance of company. control- This stage ensures all the practices and measures to ensures the effectiveness of
process.
2. lean manufacturing
Lean manufacturing is the process that maximise the productivity of company operations by
reducing the waste from the production. As these methodology plays a vital role in company
functions in order to gain the effective result in the company operations.
 Eliminate the waste- The lean manufacturing ensures that the organisation use the
adaptive technology and methods in their functions in order to eliminate the unnecessary
waste
 Improve quality- Improved quality allows the respective company in order to perform
the operational activity more significantly in the target market. As the respective
company invest heavily in the research and development department in order to gain the

insights of their customers. This helps the mentioned company in order to create the
value products.
 Reducing the cost- Through the strategic approaches and tools the issues of
overproduction eliminated in the company operations in order to reduced the operational
cost in the company functions. This helps the mentioned company in utilizing the
resources for effectively.
 Reducing the time- The inefficient operational practises impact the money as well as
waste the time. Hence, through the efficient working operations company can easily
shorten the time as well as speed the operational functions of organisation to deliver it
fast.
Quality management theories
The quality management theories plays a vital role in organisation functions as these
ensures the effective business flows as well as enhanced the capabilities of organisation
functions. The mentioned term includes quality policy, creates the effective quality planning to
assure the quality improvement as well as quality control in the business functions. It deals with
all the stakeholders from customer to employee of a business organisation to work together in
order to improve the company operational culture (Krajcsak, 2018).
 Kansei engineering- Kansei is one of the manufacturing and product development tool
that focuses on customer need and fulfil their demand through the integrated products. As
it focuses in quality products that please the customers through its performance. It
includes all the measures such as how the product look, smell or feel when a valuable
uses it. Kansei engineering helps into link the individual feelings with a dedicated
products and services. Hence, companies can use such engineering in their operational
activity in order to design the products according to the consumer feeling. It is the
inclusion of abstraction and association idea principles to understand the user feelings
and preference. By this process company can enhance quality index that helps them in
order to gain the competitive advantage.
 Total quality control- Total quality control is the inclusion of various technology that
focuses in order to minimize the errors from the organisations operations. By these
practices organisation can easily eliminates the error to achieve the greater customer
satisfaction as well as improved profits in the organisation functions. It incudes the

customer perception, deduct the errors, as well as works on the feedback to identifying
and eliminates the loop holes (McAdam, Miller, and McSorley, 2019). Through, the use
of quality control tools such as x- bar chart and inspection mode companies prevents their
organisation function error free.
Operational and quality management challenges faces by amazon
Quality management is required to meet the demands of the customers as per their needs
that will affect the sales and reputation of the company in the market. Proper quality
management supports in reducing the level of wastage and with great efficiency. There are
various current operations and quality management challenges of the chosen organization are
explained below-
Teamwork- As per the given case, managing the quality by few people is not sufficient and it is
not a job of few person. A well executed team is required for each and every member.
Irrespective of the fact that how the business is performing in the market it should always
focus on the quality to serve the customers better. As per the given case, the chosen
company can sure that the products meet the specific demands of customers by forming
quality control policies. The right set of plans are required to make sure about the quality
assurance programs (Montañés-Del Río, and et. al., 2021).
Lack of Discipline- If the quality management of a company is not disciplined then the workers
and the staff will not be serious for the work and it may lead to issues in the quality of
products. That issues lead to create the problem of inflexibility in the system. As per the
given case, the chosen company can make sure about the behaviour of individuals at the
workplace in order to get things done effectively.
The goal of the quality management is to bring high level of profitability by adapting to the
changes of the environment and improving the ways of production so that it can strengthen its
market position. Moreover, it can improve the potential areas of the company.
Scope and purpose of operations and quality management theory in amazon
The scope of TQM is much wider however, operational purpose within a organisation
firm limits its scope for gaining overall productivity. In relation to the above discussion some
problems were identified in the operational working of the respective company. Hence, proper
implication of operations and quality management Theories in the mentioned company can help
them out in order to perform the functions more effectively.

 Employee commitment- As by the implication of six sigma theory in the company
functions the respective firm easily extract the issues that decreasing the productivity of
employee. As through the dedicated adoption of this framework in company functions the
working ability of employee can enhanced deliberately. As company can easily improve
their operational capability by organising the employee in a more efficient manner. As
through the proper training and guidance the respective company can influence its
stakeholders towards achieving the organisational goal.
 Continual improvement- By using the total quality control and kansei framework in the
business operations the respective company can easily understand the need of their
customer more effectively. Hence, by such practices adopted in the organization
functions the respective company can easily create the more valuable products for their
customer according to their needs and feelings (Tetik, and et. al., 2018).
As through the quality control system organisation can easily eliminates the error to achieve the
greater customer satisfaction as well as improved profits in the organisation functions. It incudes
the customer perception, deduct the errors, as well as works on the feedback to identifying and
eliminates the loop holes. These practices can also reduces the errors from the workplace as well
as also provides the assistance to the mentioned company to create the more disciplinary working
environment. As these traits ultimately enhance the customer sanctification by valuable and
quality products and also succours the organisation to earn high profits in their operations.
Recommendation to solve the operations and quality management issues
Below are the some recommendation that an organisation can adopt in order to solve the
operations and management issues.
 Track mistakes- By regularly reviewing the organisation functions manager of respected
firm can easily identify the loopholes that degrading the operational efficiency. Hence
through the regular audits will provide the advantage to evaluate the supply chain
management functions in respective firm. As the supply chain is one of the essential part
for the amazon. Hence, any deviation in this sector can impact the company operations.
As these internal audits will improve the overall performance of respected company as
well as enhance the customer satisfaction.
 Invest in training- Employees and workers are the main essential factors to brings the
quality services in the operating business. Hence, the mentioned company need to focus

on their training programs. In instance to this a well designed training program developed
the required skills in the employee that will be beneficial in order to optimum utilization
of resources as adherence the quality controls in their businesses functions. These regular
training program will helps the employee to understand the new processes and
technologies. As these programs will reduce time as well as enhance the productivity.
Conclusion
It can be concluded from the above report that quality management supports in achieving
the target of the company by coordinating the activities of the organisation in order to improve
the overall efficiency of the business. The report further explained the various issues of the
current operations and quality management issues of the chosen company such as the issue in the
process of manufacturing or the issues during the production process. The report further
demonstrated the knowledge and understanding of operations and quality management
processes, tools and techniques. Moreover, the best recommendations are also made in the above
report about how to deal with issues.

References
Books and Journals
Braun, B., 2019. Building global institutions: the diffusion of management standards in the world
economy–an institutional perspective. In Linking industries across the world (pp. 3-28).
Routledge.
Dahlgaard-Park, S.M., Reyes, L. and Chen, C.K., 2018. The evolution and convergence of total
quality management and management theories. Total Quality Management & Business
Excellence, 29(9-10), pp.1108-1128.
Gijo, E.V., Palod, R. and Antony, J., 2018. Lean Six Sigma approach in an Indian auto ancillary
conglomerate: a case study. Production Planning & Control, 29(9), pp.761-772.
Glock, C.H., Grosse, E.H., Jaber, M.Y. and Smunt, T.L., 2019. Applications of learning curves
in production and operations management: A systematic literature review. Computers
& Industrial Engineering, 131, pp.422-441.
Gómez, J.M., Herrera, T.J.F. and Granadillo, E.D.L.H., 2018. Behaviour of productivity
indicators and financial resources in the field of extraction and exploitation of minerals
in Colombia. International Journal of Productivity and Quality Management, 25(3),
pp.349-367.
Krajcsak, Z., 2018. Successes of quality management systems through self-evaluation and
commitment in different organizational cultures: A case study. Management Decision.
McAdam, R., Miller, K. and McSorley, C., 2019. Towards a contingency theory perspective of
quality management in enabling strategic alignment. International Journal of
Production Economics, 207, pp.195-209.
Montañés-Del Río, M.Á., Cornejo, V.R., Rodríguez, M.R. and Ortiz, J.S., 2021. Gamification of
University Subjects: A Case Study for Operations Management. Journal of Information
Technology Research (JITR), 14(2), pp.1-29.
Tetik, M., Peltokorpi, A., Holmström, J. and Seppänen, O., 2018, June. Impacts of an assembly
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