The Impact of Integrated Marketing Communication and Digital Marketing on Amazon

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Added on 2022/12/15

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AI Summary

This study focuses on the impact of integrated marketing communication and digital marketing on Amazon's branding and promotional strategies. It explores the effectiveness of digital channels in promoting goods, attracting global customers, and increasing sales. The study also discusses the importance of research methodology and strategies for measuring effectiveness in the digital marketing field.

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The Impact of Integrated Marketing Communication and Digital Marketing on Amazon

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