Promotion Techniques for Red Bull

An Analytical discussion on
Promotion for the brand
Red Bull
Table of Contents

INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The Potential opportunities associated with Promotion techniques used with Athletes..............3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Red Bull is the energy drink which provide the energy to people to complete their work. While
they are using the unique strategies for promotional of their brand through various events like
sports or music.
MAIN BODY.
The Potential opportunities associated with Promotion techniques used with Athletes.
Promotions techniques are used by Red bull to reach larger audience and capture major of
the market. Red Bull drink is an energy drink and which is used by athletes and sports person
which used during their game and activities like gym or outside to influence people and society
to use their products. Red bull had tied up with many key athletes which have very strong
background of fan base and admire by major of the population. Marketing strategies which are
followed by Red bull is through live concert, sports event and music festival and other
techniques which are used by Red Bull (Gao,et,al., 2019). The major focus that attract the
customers for Red bull energy drink is by using the effective promotional techniques and
methods which set in the mind of customers. Some unique techniques are:
Unique tag line which is used by the Red Bull is the key line that attract customers
towards their product. “Red Bull gives you Wing” where customers focus on the word Wings
which usually means energy they get to do the work. These tag line usually attract most of the
customers from sports which help them to boost up with energy in workout or sports. They have
been influence famous athletes which are using their product and promote the drink. Promoting
through visual branding of Red Bull through high intensity stunts done by professional and has
been done in public which lead to very wide promotional stunts and capture major of the market
through these stunts. Red Bull values play an important role in their content. They create the one
core tag line which is used by Red bull team communicate with the world and revolve their value
through these tag line. They also focused on building a strong content like extreme sports like
Formula 1, basketball, football or music concert or dance concert which are created at big scale
or nightlife and or which their content can appeal to right audience of product. Red Bull also
build quality content with publication like ESPN, Buzz feed and Vice etc. This creates the most
effective branding of product which help company to gain the target audience and success market
strategies by Red Bull.