Evolution of Facebook: Benefits and Drawbacks of Social Media
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Added on 2022/12/27
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This presentation discusses the evolution of Facebook over the past 3 years and explores the benefits and drawbacks of social media. It highlights how Facebook has become a lucrative platform for businesses to promote their products and services, as well as an affordable option for small businesses.
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Introduction Social media refers to a website or an application that enable users to create & share content or to participate on social networking. It is a computer-based technology that facilities the sharing of ideas, thought and information by building virtual networks and communities. The evaluation of social media has been fuelled by human impulse to communicate and by advanced in digital technology. Facebook is one which emerges vastlySocial media.2021(Social media marketing, 2021).
What is social media? Social media can be defined as form of electronic communication by which users can create and share their thoughts, information, ideas, personal message and other content. It includes number of platform such as Facebook, YouTube, Snap-chat, Twitter, etc. These are useful for business unit in order to promote about product/ services. This is the part of digital marketing (Social media marketing, 2021).
Evolution of Facebook over past 3 years Facebook is considered as one of the universal social media network founded by Mark Zuckerberg and launched in 2004 as a social networking site. In 2012, Facebook had 1 billion users, in 2014 Facebook acquired WhatsApp, it is one of the most used messaging application which had over 450 million users, in June 2017 they had around 2 billion users, and it has become one of the biggest social networking website in the world (Social media, 2021).
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Benefits and Drawbacks of Facebook development Benefits: With the help of advancement in Facebook, users will be able to stay update with latest news and information. For marketers, it is considered as low-cost marketing strategy. Drawbacks: People just start living in virtual world & spends too much time on Facebook, due to which new type of disorder has also come in human life, i.e., Facebook addition disorder. Due to development, scammers are spreading like fire also the personal information are getting hack by some users(Social media marketing, 2021)
Conclusion From above discussed report it has been analysed that there are so many social media applications available in the market for marketers and other users to accomplish their goals. Facebook has become lucrative platform for business unit to promote about product/ services, and it also has become an affordable option for small businesses.
References: Socialmedia,2021.[Online].Availablethrough: <https ://www.sciencedirect.com/science/article/abs/pii/S0747563216307841. > [Accessed: 0n 27nd February 2021] Socialmediamarketing,2021.[online].Availablethrough: <https://books.google.co.in/books? hl=en&lr=&id=KTkgEAAAQBAJ&oi=fnd&pg=PA3&dq=social+medi a+marketing&ots=6TUXBTlHxc&sig=JTC2r3DYJ8SXxZrz7Ycnwczl 3_8#v=onepage&q=social%20media%20marketing&f=false.> [ Accessed: on 27nd February 2021]