Analysis and Evaluation of Two Product Introductions Using Social Networks for Two Organisations

Analysis and Evaluation of
Two Product Introductions
Using Social Networks for
Two Organisations

Contents
INTRODUCTION...........................................................................................................................3
Section 1..........................................................................................................................................3
Research and Analysis.....................................................................................................................3
Section 2..........................................................................................................................................5
Analysis and Evaluation..................................................................................................................5
Section 3..........................................................................................................................................6
Evaluation and conclusion...............................................................................................................6
REFERENCES................................................................................................................................9

INTRODUCTION
Social media marketing has the significant usage of social media platforms and website
for promotion of products and services all around the world (Hardy, J., 2017). The term
eMarketing and digital marketing have built in with data analytical tools enabling companies to
track the progress and proper engagements of a campaign.
Company tends to have appropriate addressing the different stakeholder with usage of
factbook, Instagram, snapchat, pin interest, twitter, YouTube and LinkedIn. In this report, there
will be discussion on two successful British automotive companies i.e. Jaguar and Aston Martin
social media strategy and the level of its effective impacts on the sales brand loyalty
performance. The recent model for Aston Martin is DBX and Jaguar is classic XE sports sedan.
Section 1
Research and Analysis
Jaguar, the luxury car marque is ramping the social media marketing strategy as the firm is
looking more in way for relevant and innovative ways building the brand through digital
channels. The firm is active of social media as third most engages brand of UK on Facebook
with scoring engagement level of 12 %. The firm have launched a social media campaign to stir
up buzz of the UK debut classic XE sports sedan model (Knox, J., Negrões, N., Marchini, S.,
Barboza, K., Guanacoma, G., Balhau, P., Tobler, M.W. and Glikman, J.A., 2019). The firm is
working out to have with We Are Social on the campaign, which kicks off today with aimed of
generating interest and conversations around forthcoming model launch.
Currently jaguar is having 18million followers with having the regulars visit of around 1.25 k.
The firm have the 1 post average for the per days. As 44% of auto consumer have stated as to
learn about new car launch on Facebooks or other messaging services. Post are engaged with
proper shares, reactions and comments. The current strategy launched with the dedicated
approaches to increase fan community. On Instagram, the firm have 11.6 million followers with
2389 posts. on an average the post has 80k likes and 500 comments. As comparative to
Facebook the firm is more on Instagram. Twitter handle on jaguar joined in august 2011 have
123 K followers with 387 following (Gunelius, S., 2011). There is positing of various video
describing the various feature of new model. The firm is less active on the twitter as
comparative to Facebook and Instagram.
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On other hand Antes martin DBX is the bard new architecture to carry the occupants in true
Asia Martin styes. The model is brimming with new technology has been comfortable,
sumptuous and luxurious. the model is light weight aluminium construction and its world-
leading Aston Martin powertrain and suspension. On Facebook, the firm have around 8 million
followers an having 9773 visits (Lakshmi, K.R. and Sengottuvelu, C., 2017). Posting of videos
and photos is been done on alternative day having average 5.5 k likes and 100 comments on the
post. the post of DBX have been share 203 times (Aston martin leverage new product with
social media push.2020). On Instagram, there are 9.7M followers with 2723 post and 254
following. Firm is more active on Instagram as putting up regular post getting the average like of
120K and 100 comment. On the twitter handle, the company have joined in January 2010 with
1.3 Million followers and 1909 following. The firm has average 3 post per day. On an average,
the post is retweeted 158 times.
Social media
platform
Jaguar Aston martin
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