Digital Marketing Communications Campaign Portfolio and Reflective Summary for Aston Martin Vantage

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Digital marketing communications
campaign Portfolio and Reflective
Summary
Submitted by:
Name:
ID:
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Contents
Introduction 3
AIDA Model 3
Campaign objectives 3
Measurement of success 3
Campaign plan 4
Communication 1: Facebook 4
Communication 2: Instagram 4
Communication 3: Twitter 4
Communication 4: YouTube 5
Communication 5: Website 5
Reflection on Campaign 6
Conclusion 7
References 8
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Introduction
Various types of problems are occurred in markerting which are responsible for
decreasing the sales of firm effectively. Due to the effective use of digital marketing
company is able to identify the needs and desires of customers quickly. In this report the
selected company is Aston Martin and this company was established in . It leads to increase
the revenue and productivity of company at large scale (Dilger and Lowry, 2019). The report
will cover AIDA model, campaign objectives, measurement of success, campaign plan and
various communication platforms like Facebook, Instgram, Twitter and Youtube.
AIDA Model
The AIDA model is basically a tool which is consist of various steps which is highly
essential for popularising the products of Addidas effectively. The names of those stages are
attention, interest, desires and actions. The stage which are involved in this model is
attention, Interest, Desires and action.
Campaign objectives
In aspect of marketing campaign the selected product of Aston Martin Vantage and
it is basically sports car which is highly trending between customers. The objectives which
are developed by this company for marketing campaign must have to be SMART. Following
the objectives of Aston Martin Vantage marketing campaign has been described below -
 With in next four months company will spread the positive image of their product in
customer mind aat higher rate.
 To enhance the profit margin by 30% in upcoming six months.
 Developing the strong loyal customer base in the time period of seven months.
Measurement of success
Various kinds of measures are required to adopted by organization which assist them
to measure the growth of marketing campaign of Aston Martin Vantage. Those measures are-
 High comments and likes and shares on the pages of firms social media.
 Feedback of customers on the promotions and goods that Aston Martin is utilized for
promoting their products effectively.
 Examining Aston Martin Vantage in different types of magzines and newspaper.
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