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Analysis Of Deep River Rock Case Study

   

Added on  2021-04-17

10 Pages2424 Words99 Views
Running head: ANALYSIS OF DEEP RIVER ROCK CASE STUDY ANALYSIS OF DEEP RIVER ROCK CASE STUDY Name of the Student Name of the University Author Note

ANALYSIS OF DEEP RIVER ROCK CASE STUDY1 Executive SummaryThis report is based on the analysis of Deep River Rock bottled water organization which hasits origin in Ireland. The company is mainly known for the health benefits that are providedby the products and the unique position of the company in the market. Deep River Rock ismarketed in Ireland by the Coca Cola company which already has a huge global brand name.DRR has static growth even after the merger with Coca Cola in the 1994. The company thenbrought in innovative advertisement campaigns for the increase in the sales of the productsand the revenue of the company. The company has been growing for the last 10 years andrecommendations have been provided in the report related to the ways of increasing marketshare in the next three years.

ANALYSIS OF DEEP RIVER ROCK CASE STUDY2Table of ContentsIntroduction....................................................................................................................3Analysis of the product and the sector...........................................................................4Ireland water market analysis.....................................................................................4Merger of Coca Cola and Deep River Rock Ireland..................................................4Recommendations..........................................................................................................6References......................................................................................................................8

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