Analysis of Market Value
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Added on 2020-10-22
Analysis of Market Value
Added on 2020-10-22
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Analysis of Market Value1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3EXPLAINATION OF VALUE.......................................................................................................3BUSINESS CANVAS MODEL......................................................................................................4ANALYSIS OF MARKET SEGMENTATION.............................................................................5RATIONALE FOR THE SELECTION OF TARGET MARKET.................................................5TARGET MARKET DESCRIPTION.............................................................................................6CUSTOMER PERSONA................................................................................................................7CLARIFICATION OF HOW TARGET MARKET CREATE VALUE........................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................92
INTRODUCTION Market Value is an amount for which anything can be sell in a particular market. Thepresent report is based on market value of a social enterprise names "BlackFella BeefLimited" which is undertaken by the Western Kangoulu peoples. The main purpose of thisorganization is to provide employment by selling beef products to indigenous people. Reportdescribes market segmentation as well as target market description. It also present businesscanvas model as well as customer persona that provides deep insights into target market. Itgives clarification that how target market creates value for the people of Australia. EXPLAINATION OF VALUEBusiness value is a term that includes quantity in order to determine progress of aBlackFella Limited and also related to economic value which help to gain large profit forindigenous people's future growth. Indigenous tourism market in Queensland is the biggestsource of domestic market in Australia. It is a tourism activity that keeps people engage andencourage tourism of indigenous Australian within mainstream tourism industry. From last somany times the market of indigenous is decreasing year by year and as a result there is nogrowth in their market. That is why Western Kangoulu peoples wants to introduce neworganization named " BlackFella Beef Limited". Queensland is the only place where both ofAustralia's indigenous culture converge as well as flourish and it is well known for itsdomestic and international tourism which contributes to the local, regional or state economies(Faircheallaigh, 2017). The main purpose of a report is to explore the market of BlackFellaBeef in indigenous tourism market sector. The organization needs to understand a betterproductivity task in order to meet the inevitably of tourism market customers and theintention of this brand is to provide employment opportunities such as jobs, food, education,food, health and training.3CONTEXT MAP Demographic Increase in population New invention Social and cultural changes
By using concept map the organization can represent relationship between ideas,image and words in order to develop different supply chain and it also help to develop logicalthinking in order to explore its market into global level. The main target of " BlackFella BeefLimited" is indigenous tourism market who are looking for some beef products so that theirentire profit will go back to these indigenous people with a purpose of jobs, education,training, food and health. To develop indigenous tourism, this organization is trying todevelop its beef products. This help to attain all defined goals and also promote for its longterm objectives (Armstrong and et.al., 2017.).4
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