Analysis of Smartphone Company | Apple

ASSIGNMENT 2 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 32: Business Strategy (574)
Submission date Date received (1st submission)
Re-submission date Date received (2nd submission)
Student name Trần Minh Student ID
Class Assessor name
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I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I
understand that making a false declaration is a form of malpractice.
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Grading grid
P2 M2
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Contents
Introduction............................................................................................................................................4
P2. Analyze the internal environment and capabilities of a given organization using appropriate frameworks
...................................................................................................................................................................................
4
P2.1: Carry out the internal audit in terms of strategic capabilities......................................................................4
P2.1.1: What are the strategic capabilities and what are the key components of strategic capabilities?............4
P2.1.2: Briefly explain the Resource-based view (RBV) as the basis for competitive advantage........................5
P2.1.3: Identify the strategic capabilities of the chosen company by using one of various methods
(Benchmarking, The value chain and the value system, Activity systems)...........................................................5
P2.2: Based on the results of the internal analysis, provide a half of SWOT summary for the chosen company
.................................................................................................................................................................................. 9
P2.2.1: Strengths and weaknesses.............................................................................................................................9
P2.2.2: Carry out the strategic capability analysis by using VRIN/VRIO framework to assess which strategic
capabilities can be a basis to achieve sustainable competitive advantage...........................................................11
Conclusion........................................................................................................................13
References................................................................................................................................................................ 14

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Introduction:
Apple is one of the largest company in the smartphone industry and their direction as well as their choices
always the questions of its competitiors. Therefore, in this coursework, I will analyze the SWOT and the
internal as well as external of Apple.
P2. Analyze the internal environment and capabilities of a given organization using appropriate
frameworks
P2.1: Carry out the internal audit in terms of strategic capabilities
P2.1.1: What are the strategic capabilities and what are the key components of
strategic capabilities?
Definition: Although company executives are responsible for designing and implementing corporate
strategies, not all firms have the same approach to strategy development. As they compete with one
another for clients, market share, and money, they use strategic objectives. It is the capacity of a firm to
utilize competitive tactics that help it survive and grow in value over time. Organizational, resource, and
market positioning considerations all have a role in strategic capabilities, and it is impossible to forecast
how they will be employed in the future without considering them. For strategic skill, there is more than
one way of measuring it. To put it simply, strategic capabilities are an organization's resources and
capabilities that are necessary for it to thrive and grow.
Key components
Resources: A resource is anything that may be utilized to produce additional wealth or value for human
use, including physical materials and specialized expertise. Nonetheless, corporate managers are
concerned with how their company's resources may be turned into valuable assets. So that every
department may make use of corporate resources, this is what we're trying to do. This includes both
tangible as well as intangible assets, such as money and human capital. Machines, factories, structures,
and manufacturing capacity are all examples of physical resources. From the age, condition, capacity, and
location of each resource, the utility of these resources may be determined. Next, we'll talk about money.
Capital, cash, loans, and other forms of credit are all examples of financial resources. Finally, we come to
human capital. A company's human resources are all of the skills and information it has about its workers
and the people it interacts with.
Competencies: These resources may be utilized more effectively and wisely if they are put to good use
via competencies. Competences also include three components, namely: physical, financial, and human
capabilities. There are several ways to assess physical competence, but one of the most used measures is
productivity. Controlling and raising money, as well as having the capacity to attract capital, are all part of