Unit 32 : Business Strategy in Organization Assignment

ASSIGNMENT 2 FRONT SHEET
Qualification BTEC Level 5 HND Diploma in Business
Unit number and title Unit 32: Business Strategy (574)
Submission date 22, August 2021 Date received (1st submission)
Re-submission date Date received (2nd submission)
Student name Le Hoang Long Student ID GBD18372
Class GBS0815B.1 Assessor name Huynh Ai Van
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I
understand that making a false declaration is a form of malpractice.
Student’s signature:
Long
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Business strategy
Full name: Le Hoang Long
Class: GBS0815B.1
Lecturer: Huynh Ai Van
Due date: 22, August 2021
Word count: 4099 words

Contents
Introduction ................................................................................................................................................... 1
I. Definition of strategic capabilities ....................................................................................................1
II. Value chain analysis .........................................................................................................................1
1. Porter’s value chain model ........................................................................................................................ 1
2. Nike’s value chain analysis......................................................................................................................... 3
3. Good and bad points in Nike’s value chain ............................................................................................... 6
III. VRIO analysis assess ........................................................................................................................7
1. VRIO framework ........................................................................................................................................ 7
2. VRIO assessment in Nike Company ........................................................................................................... 8
IV. Benchmark the performance ...........................................................................................................9
1. Benchmarking theory ................................................................................................................................ 9
2. Benchmarking between Nike and a competitor in the sportswear industry ......................................... 10
V. Strength and Weaknesses analysis ................................................................................................. 12
1. Nike’s strengths an weaknesses analysis ................................................................................................ 12
Conclusion ................................................................................................................................................ 13
References ............................................................................................................................................... 14