Analysis of Sporting Goods Companies Corporate Campaigns and its Competitors

This report analyzes the corporate campaigns of sporting goods companies such as Nike, Adidas, New Balance, and Reebok, highlighting their similarities and differences. It also provides recommendations for successful campaign launches.

ANALYSIS OF SPORTING GOODS
COMPANIES CORPORATE CAMPAIGNS
AND ITS COMPETITORS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Campaign of sporting competitor in the market.........................................................................3
Similarities between the campaign of all the Four competitor...................................................4
Difference between the campaign of all four competitor............................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing campaigns promote products through different types of media, such as
television, radio, print, and online platforms. This report looks at the four companies of the
sporting industries such as Nike, Adidas, New Balance and Rebook. This report highlights the
campaign of the different companies in the market. After that the report highlights the
similarities and difference in the campaigning of different competitor organization.
MAIN BODY
Campaign of sporting competitor in the market
Nike: Nike is an American multinational corporation that is well known for developing,
manufacturing and design the attractive product in the field of the sports footwear, apparel,
equipments, accessories and services. The reason behind the success of Nike product is the
marketing campaign which is used by Nike as Nike uses the slogan which is “Just Do it” from
the last 31 year. Nike used to promote the campaign with the help of the different sports
personality in world but in the recent campaign of the Nike has enterers into the social arena by
making Colin Kaepernic as the face of the campaign (Haider and et.al., 2019). Colin Kaepernick
is the outed NFL Quaterback which was taken in the wrong way by the consumer in the market
which has affected the sales of the company as company company has seen 3.9 percent of share
drop next morning. The tag line of the campaign was Founded by Bill Bowerman. Before
Kaepernic there were many big sporting personality who were the face of the campaign such as
Roger Federer, Rafael Nadal, Virat Kohli.

Adidas: Adidas AG is the organization which is well known for producing the good
quality of the product in the product line of shoes, clothing and accessories. Adidas used to use
the variety of the campaign in the past to promote the product of the company in the market. The
recent campaign of Adidas is “See Creativity”. The reason behind the campaign is to promote the
equality among the gender as this campaign was released on women's day. This has helped the
organization in getting the good response from the customer as it has promoted that company
recognized the athletic irrespective of there gender (Kline and et.al., 2019). In past also Adidas
has used the variety of the campaign to promote the product of the company that is “Impossible
is Nothing” to Addidas to all”.
New Balance: New balance is the American multinational company was founded in the
year 1906 and is one of the most known organization for manufacturing major sports footwear
and apparel. New Balance generally is known for introducing many different type of the
campaign in the market to promote the single chain of the product in the market. “Runs in the
Family” Is one of the such example as it was launched by the company to promote the product
with the designed 997S. This campaign was launched by joining hand with the variety of the
well known sports person highlighting NBA Champion Kawhi Leonard, MLB All-Star Francisco
Lindor, musician Jaden Smith, track star Sydney McLaughlin and World Cup winner Rose
Lavelle and also breakout tennis star Coco Gauff.
Reebok: Reebok international limited is an Anglo-American footwear and apparel
company. As rebook is owned by the Adidas the recent marketing campaign of the company is
also just like the campaign of the Adidas as Reebok has launched the campaigned with the sole
motive of empowering the women toward the sports (Zavattaro and Fay, 2019). The campaign
was named as “We Never Done”. For promoting the same campaign in the market the Reebok
has taken the help of Ariana Grande.
Similarities between the campaign of all the Four competitor
The purpose of launching the campaign is one of the biggest similarities in the campaign
of all the four competitor as all the four campaign were launched with the sole motive of
attracting the eye of the customer in the market toward the product of the company. At the same
time the campaign of all the four companies were launched with the sole motive of increases the
Brand equity of the organization by providing the quality of the product in the market and also
by promoting the social message with the same.

Another similarities between the campaigning of all the four competitor is that all the
four competitor used to bring the campaign in the organization by bringing some creative
element in the product of the company. For example New balance has brought the campaign to
promote the product which was designed and developed with ancient look (Fu, 2019). Reebok
and Adidas at the same time also has launched the different campaign in the past which used to
promote the awareness of the women shoes in the market by promoting no differentiation in
gender and empowerment of Women in the nation.
Difference between the campaign of all four competitor
The biggest difference which generally occur between the campaign of the different
sporting company organization is that all the organization try to target the different population
group in the market to sell their product in the market. As Nike generally used to target the
young consumer. Reebok and Adidas is now entering into the good quality of women product so
they are trying to target the women and New balance campaign are not used to target the specific
population as company generally used to not sell the specific product.
Another difference between the campaign is that all the competitor used to use the
different attractive text to attract the customer toward the organization (Mithani, 2019). As Nike
uses the line “Just Do it” whereas Adidas uses “See Creativity” New Balance uses “Runs in the
Family”and Rebook uses“We Never Done” to attract the eye of the customer.
Another difference in the campaign is that all the four competitor uses the different logo
of the company to promote the product of the company in the market.
Nike Adidas Rebook New Balance
RECOMMENDATION
 After going through the above difference and the similarities it has been recommended to
all the four competitor that for successful launch of the campaign in the organization the

organization has to make sure that their campaign used to attain the wider market area
population of the market.
 It has been also recommended to all the competitor that the organization need to look at
the different resources to develop the good and attractive line and the logo of the
company so that the customer in the market find it easy to understand the different
campaign of the competitor firm in the organization (ohnson-Young and Magee, 2019).
 Also all the enterprises has to make sure that all the organization in the market used to
attached the different social vision with the campaign so that it helps the company in
attracting the customer.
CONCLUSION
After going through the above report it has been summarized that all the four competitor
used to use the different campaign in the market to promote the product of the company in the
market. After that the report goes on to summarized that all the campaign of the organization
used to be develop on the basis of the creative product in the organization. After that the report
goes on to summarized that all the company uses the different text and the logo in their campaign
and also all the companies tries to target the different population in for the same.

REFERENCES
Books and Journal
Haider, A. A. and et.al., 2019. Marketing Management. Routledge
Kline, M. L. and et.al., 2019. Method and apparatus for generating advertisement information
for performing a marketing campaign. U.S. Patent 10,169,765.
Zavattaro, S. M. and Fay, D. L., 2019. Brand USA: A natural quasi-experiment evaluating the
success of a national marketing campaign. Tourism Management. 70. pp.42-48.
Fu, Y., 2019. The value of corporate governance: Evidence from the Chinese anti-corruption
campaign. The North American Journal of Economics and Finance. 47. pp.461-476.
Mithani, M. A., 2019. Corporate Political Transparency. Business & Society. 58(3). pp.644-678.
Johnson-Young, E. and Magee, R. G., 2019. The CSR paradox: when a social responsibility
campaign can tarnish a brand. Corporate Communications: An International
Journal. 24(1). pp.179-196.