The provided document is an academic assignment that delves into the realm of marketing strategies and their applications in small and medium-sized enterprises (SMEs). The assignment aims to understand how SMEs can adopt effective marketing practices to stay competitive in today's business environment. It discusses various topics, such as online buying behavior, stakeholder engagement, and corporate social responsibility, highlighting their significance for SMEs. The document also touches upon the importance of sales strategy and its impact on performance, as well as the role of relationship marketing in online retailing. By examining these concepts, the assignment seeks to provide a comprehensive understanding of marketing strategies that can benefit SMEs.
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