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Analysis of the Marketing Mix - Coca Cola

   

Added on  2020-01-16

9 Pages2469 Words208 Views
International Marketing

Table of ContentsINTRODUCTION...........................................................................................................................3STEP 2.............................................................................................................................................301. Critical analysis of the Marketing mix of the Coca Cola is standardised or not...................302. Internationalisation process theory of the Coca Cola...........................................................7CONCLUSION................................................................................................................................7

INTRODUCTIONInternational markets are having huge opportunities which can used by a company toincrease their revenues (Terpstra, Foley and Sarathy, 2012). Organisations which are working inthe international markets are having a huge scope to deliver their products and services. So it isessential or them to use effective marketing strategies by which they can promote their productsand services in their targeted markets. Coca cola is an international brand which is working inthe almost all countries. So it is essential or the company to make their products as per thedemands of the customers in each and every country. This report is having an analysis marketingmix and internationalisation process theory used by Coca cola to enter in a new market. STEP 201. Critical analysis of the Marketing mix of the Coca Cola is standardised or notCoca cola is an international brand and they are working in all of the countries. So theyare using appropriate marketing and promotional strategies which help them to sale out theirproducts in the targeted market which help them to attain their objectives (Sullivan Mort andWeerawardena, 2006). As they are working on the international level so it is essential for them touse proper marketing mix according to the markets. A comparison is given under here on thebasis of marketing mix to prove that their marketing mix is standardised or not:Marketing mix UKINDIAUSA1 Products In UK Coca Cola isworking in the softdrinks but here theyare providing, softdrink as per the tasteof the targetedcustomers (BergkvistMost of the peopleliving in the India useit occasionally so it isessential for thecompany to providethem a better taste.Most of the IndiansMost of the Americanpeople wants a hardsoft drink so companyhas increase the levelCO2 in it and as wellas they has increasethe volume of caffeine

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