Comparison of Marketing Mix (7P's) of Coca-Cola and Nestle

Unit 2: Marketing Essentials
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Table of Contents
Introduction.....................................................................................................................................4
TASK 2............................................................................................................................................4
LO2 Comparison of marketing mix (7P's) of organisation for achievement of
organisational objectives...............................................................................4
P3 Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives..................................4
LO3 Develop and evaluation of marketing plan.................................................7
P4 Produce and evaluate a basic marketing plan for an organisation.....................7
Conclusion....................................................................................................................................11
References...................................................................................................................................12
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Introduction
Marketing activities are those activities through which a business ca promote and
sell their goods and services through which an organisation can meet customer
demands (Brychkov and Domegan, 2017). The marketing activities such as advertising,
selling and delivering products to the customer help business to target the customer
market and meet the demands. Coca-Cola is a carbonated soft drink which was
introduces in 19th century in 1886 by John Stith Pemberton The project report is based
on the marketing function and theories of Coca-Cola and creation of marketing plan
through which they can position their products to the targeted market and gain
advantage from their operations.
TASK 2
LO2 Comparison of marketing mix (7P's) of organisation for achievement of
organisational objectives
P3 Compare the ways in which different organisations apply the marketing mix to
the marketing planning process to achieve business objectives.
Marketing mix is a tool which is used by companies through which a company
can evaluate and monitor products which are offered by the company. This marketing
theory was introduced by E. Jerome McCarthy in 1960 through which several strategies
can be implemented for the evaluation of products and services which are offered by
the business.
Product:
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Illustration 1: Coca-Cola marketing: What makes
them so good?, 2016