Strategic Management in the IT Industry - A Case Study of Oxylus Networks

This report provides an analysis of strategic management practices in the IT industry, focusing on a case study of Oxylus Networks. It discusses the company's mission, vision, and values, evaluates its current strategy, and examines its strategic objectives. The report highlights the importance of strategic management in achieving business goals and gaining a competitive advantage.

Analysis - Strategic Management

EXECUTIVE SUMMARY
IT industry with the time has become the most important industry for every country.
Today the use of IT could be seen in each and every sector of the business. No activity or
business could run effectively without the use of IT service and solutions. Present report is based
over Oxylus Networks which is IT solutions service provider in Australia providing its services
to the local market segment. Strategic management has an essential role for every business. It
enables the company to frame policies, procedures and actions plans for achieving the goals and
objectives of the business effectively. Strategies are to be evaluated at regular intervals for
ensuring that they are working efficiently and so that steps for improvements could be taken.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
1) Overview of chosen company and industry............................................................................4
2) Critically examine, mission, vision and values statements of organization, its
appropriateness and areas of improvement..................................................................................5
3) Current Strategy of the organisation.......................................................................................7
4).Critical examination of the strategic objectives of the organisation.......................................8
CONCLUION..................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic management is strategic utilize of a company resources to reach organizational
objectives and aims. It requires reflection on procedures and process within firm as well as
external factors that may affect how organization functions well while operating their business
within specific sector. It caters overall direction by creating plan and tactics designed to achieve
goals and then allocating things to implement plans. The procedure of strategic management
includes key five phases i.e., aim setting, analysis, tactic formation, implementation of strategic
and its monitoring. It is a continuous culture of appraisal that a firm adopts or implement to
outdo its competitors. It is a complex procedure that also includes formulating business’s overall
vision for current and further objectives. It refer to branch of administration that deals with an
business objectives, it may also include formulation and utilization of deviation corrective
measures where important as well as implementation of effective tactics.
The current study is based on Oxylus networks, which falls under list of information adn
communication technology professional services organizations in the Australia. They work with
consumers to design and create their Wan and Lan as well as other services. This assignment will
clearly explain information about company, industry, and also critically examine its vision,
values statements and mission. It will clarify appropriateness of all above elements and areas of
improvement. Furthermore, this study will describe present tactic of business and existing tactic
objectives of firm. It will discuss how each objective is aligned with mission, vision and tactic of
company.
MAIN BODY
1) Overview of chosen company and industry
Information industry in Australia is an sector consisting of two major elements; business
procedures outsourcing and IT services (Ali and et.al., 2020). This industry has increased their
contribution to nation’s gross development profit (GDP) from over than 1.5 percent to 8.8%. It is
a field which is undergoing rapid development and is changing shape of country business
standards. This industry includes software development, software management, consultancies,
business procedures outsourcing and online services. It can be said that IT sector is heavily

influenced by elements like sustenance of their rate of growth and global market. Recession in
nation also impacted information technology industry in negative manner. It analysed that
Australian IT industry has benefited from comparatively low development costs and highly
talented workforce who are able to perform at workplace. Under this sector, there are many
companies running and managing their business in effective manner, by providing services or
products to consumers after considering their needs & requirements. Information technology
industry is considered as most popular known specialize in manufacture of electronics, research
& development and production of software as well as hardware.
Oxylus Networks is one of the best information and communication technology
professional services providers companies in Australia. They cater its services to varied business
and local market segments managed within nation. Firm provide the best and most effective IP
data network solutions and internet of things based energy management suggestions to
consumers, which is quite beneficial for company in term of increasing profit margin and
productivity level (Mittag and et.al., 2018). They also cater security networks to target market
and utilize their abilities & services to tailor customized business solutions to customers.
Organization also offer consultancy for planning & needs collecting for their business needs. It is
an information technology network professional services firm for small & medium businesses
within country.
By engaging a team of skilled and knowledgeable professionals and having immediate
access to sector experts, company is able to meeting requirement technology tasks on cost
effectively and timely manner. Skills and knowledge that firm brought to business were first
class and through its direct efforts, consumers was able to obtain a much better and more
functional result more than was actually foreseen. Company were capable to clearly comprehend
business results the consumers were aiming for and utilized their technical abilities to transform
these into an infrastructure solution.
2) Critically examine, mission, vision and values statements of organization, its appropriateness
and areas of improvement
Oxylus networks as ICT expert services organization set their business objective and
work hard to achieve it in effective and systematic manner that is really very important for
business.

Vision statement-
The vision of this company is “To bring innovation and creation for business needs, they
wants to build a further proof, convenient and secure IT ecosystem”.
Mission statement-
Oxylus networks mission is to provide quality services to its consumers and conduct
ethical practices for increasing consumer base and profitability even better than its competitors.
Values statement-
It state that organization wants to delivery services without conducting any unethical
practices. They want to sell truth, innovative and appropriate IT solutions to people who needs it
for varied purposes. With their project driven and committed groups of workers, they are able for
addressing any comprehensive information technology networks solution to meet needs or
demand of their firm.
They want to build wide deliver a wide variety of appropriate and suitable technology
solutions with sector leading businesses such as Juniper networks, Palo Alto networks, Cisco
system, etc.
All the above statements are quite useful and beneficial for company as it helps
management to run and manage their operational activities and practices effectively. The vision,
mission and value statement of chosen organization is effective and appropriate against relevant
principles. As it helps to drive firm towards greater success and enhance their productivity level
better than past few years. Relevant principles defined as an accounting principle that states in
order to financial data to be utilized for external users.
In order to increase their operational efficiencies even better and gain attention of more
loyal consumers, they can improve specific area and that is consumer services. Management can
develop a plan or strategy to identify the potential needs of people they can improve consumer
service area by taking feedback from exiting target market about product or service quality
which makes workers able to make further changes in their operations.

3) Current Strategy of the organisation
Organisational strategy of the company refers to sum of actions which company intends
to take for achieving long term objectives. Actions in aggregate make the strategic plan of the
organisation. Organisational strategy is created by the top management where the lower and
middle level management adopts the goals as well as plans for fulfilling overall strategies in
defined manner. Strategy of the organisation contains scope, resources and core competency of
the organisation. It is essential for the business to ensure that the strategies for achieving the
goals are converted in small and big plans (Ansoff and et.al., 2018). Organisational strategy
plays a critical role in the success of an organisation of the strategies framed are not effective
company would not be able to achieve the desired goals and objectives with the available
resources effectively and efficiently
Oxylus Networks has well framed organisational strategy for different functions and
actions to be carried out during the year. Current strategies followed by the organisations are as
follows
Product – It is focused over providing the best data network solutions and such other services to
the customers. It provides the best services within Australia and aims at gaining the top most
position by delivering values to the customers. Quality services will help the company to gain
market confidence and trust which will help in getting customer loyalty. Company through its
product has established good rapport by effectively fulfilling the demands of its customers by
providing the services as per customer specifications
Pricing – It plays an important role in the organisational strategy. Currently Oxylus Networks is
using Skimming pricing strategy for its products as it has been time since company is operation
in the IT services. Due to established customer base it is using this pricing strategy and people
are ready to pay for the quality services provided by the company which has become advantage.
Promotions - To promote its products and services company promotes its products and services
over both social media platforms and telecommunication channels such as TV and Radio. It does
not have to spend more over these platforms and can get increased promotion for the products
(Schilling and Shankar, 2019). In social media it focuses and is promoting services on Facebook
and Instagram. Information is travelled fastest over these channels as today every individual is

using these two mobile applications. It promotes the business to even overseas without payment
of high costs. The platforms follow trend and one is suggested to others.
4).Critical examination of the strategic objectives of the organisation
Strategic objectives are defined as the long term goals which describes what company
will be doing for fulfilling the mission. Strategic objectives are the performance goals the
company wants to achieve within the defined time frame. It is essential for the organisation to
have clearly defined strategic objectives to be achieved and to analyse them at proper intervals
for making improvements in the current objectives(Wheelen and et.al., 2017).
Oxylus Networks is having clearly defined strategic objectives to be achieved which are as
follows
Overall lower costs than the rivals
Objective of the company is to ensure that the products and services are provided by the
company by maintaining strict control over costs. In IT industry cost of services is high due to
the licence costs, getting acceptance and such other reasons. These costs make the services and
products costly however it is essential to maintain control over the costs. Other controllable costs
have to be monitored closely for ensuring that the products and services are provided at most
affordable prices which are lower than the rivals
Providing quality services better than the competitors
Aim of every company is to provide quality services to its customers. This is achieved by
increasing the efforts and focus over the services being provided to the customers. To achieve the
objective it must have professional and trained employees that are capable of providing the best
services (Rothaermel, 2016). They should respond to customer grievances to identify the issues
faced so that they are not faced by others.
Having broader technical capabilities
Technical capabilities are very important part of the IT based industry as provides the
company to deliver quality and most advanced services. It increases the customer satisfaction

level which helps in attaining the customer satisfaction. It is required to earn adequate profits for
having the most advanced solutions which are not provided by the rivals.
CONCLUION
It could be summarised from the above report that strategic management plays an
important role in supporting the operations and functions of business. It ensures that the business
goals are properly evaluated and analysed are in alignment with the vision and objectives of the
organisation. Companies get an direction by framing policies and procedures for the organisation
to achive its objectives and for allocating the resources for implementing plans. Strategic
management helps the businesses to develop competitive advantage over others.
The report provides that IT industry of Australia is growing at increased speed and
acquired share of 8.8% in GDP. It is analysed that the Australian IT industry has comparatively
lower cost of development and has high professional workforce. Oxylus Network is among the
IT and communication professional service providers and service base extends to local market
segments. It is providing security networks for targeting market and utilising their abilities
adequately.
Vision, mission and value statement of the company are focused over providing the best
quality services to its customers. They are practicing ethical approach in providing services to
the customers. Against the relevant principles they are effective and will help encourage
company to perform better. Current organisational strategy of Oxylus Networks is highly
effective and enables the company to achieve the desired goals and objectives in the defined time
frame.
The strategic objectives of the company are to provide quality services within controlled
cost in comparison with its competitors. The technical capabilities have to be improved regularly
for providing the most advanced services.

REFERENCES
Book and Journals
Ali, O and et.al., 2020. Assessing information security risks in the cloud: A case study of
Australian local government authorities. Government Information Quarterly. 37(1).
p.101419.
Mittag, T and et.al., 2018. Building blocks for planning and implementation of smart services
based on existing products. Procedia CIRP. 73. pp.102-107.
Schilling, M.A. and Shankar, R., 2019. Strategic management of technological innovation.
McGraw-Hill Education.
Ansoff, H.I. and et.al., 2018. Implanting strategic management. Springer.
Wheelen, T.L. and et.al., 2017. Strategic management and business policy (p. 55). Boston, MA:
pearson.
Rothaermel, F.T., 2016. Strategic management: concepts (Vol. 2). McGraw-Hill Education.